Check out this video that Do512 made to promote their Bloody Marys guide on Facebook. Do512's Social Media Jedi Ben Williams put it together in an hour using Animoto (which costs $22/month) with help from his intern Christelle.

Once posted, the video immediately exploded with engagement, earning over 8,000 organic video views before being boosted to earn 29,000 more.

Do512 plans to continue pushing out similar videos every week. Meanwhile, we're digging in from HQ to help you make your own short content-based videos and push them out quickly, no matter your team size.

It's important to note that in terms of cultural weight (the metric that we use to evaluate audience growth across the network) an engaged user on Facebook is worth the same as a site visitor, so you should absolutely be pursuing any opportunities to develop on-brand content that you can to grow this metric.

This week, our team is evaluating a variety of free and/or inexpensive services in the hopes of recommending one to become standard practice. We'll be back with more guidance to that end as soon as we can.

DoTheBay is no stranger to making videos out of their content guides. But this week, we have a very special reason to shout them out:

Last week, we mentioned that our FKA 415ers had earned their highest week of traffic ever, largely based off of content initiatives like the Play 20th Street Block Party contest and Outside Lands Night Shows giveaways, which would continue to pay dividends in future weeks....

DoTheBay followed what was their highest week of traffic ever with an even better week last week: 121,992 total pageviews, up 12.9% from the previous week and up 111% from the previous year. Way to go, DoTheBay!

This huge win speaks to the value of creating content and partnerships that will pay dividends over the longest possible period of time. If you lock in a 'play the fest' or major festival giveaway, you should (A) keep it open for as long as you can and (B) develop an organized, multi-channel promotion plan for the entire duration of the contest. Let us know how we can help.

There were a lot of other wins from last week to celebrate across the network. We invite you to let us know what questions you have and how we can best serve you as you...

Do312 (who just announced their 7th birthday bash) has been leveling up on creative contests and has the growth to prove it. What kind of growth, you ask? We're talking about:

Our Nashville team posted high marks in a variety of categories last week:

Do615 has been leveraging their interns to help produce a impressive amount of content for a team of two full-time employees. Last week's daily emails included guides for yoga events, outdoor summer flicks, french fries and even a solar eclipse list - which, combined with giveaways for big just-announced shows like Jay-Z, Nick Offerman, John Prine and more - resulted in a weekof 26,530 total unique email opens, their most opens in a single week ever and a 447% increase from the same week last year.

On Facebook, Content Manager Rhea Foote did an excellent job sharing timely, relevant articles about Nashville's cost of living increase and underground Nashville bands, which served to amplify Do615's reach and pave the way for Do615-focused posts about National French Fries Day, Toby Keith giveaways and more. Do615 closed the week with WoW increases of Facebook likes up 84%, comments up 235% and shares up 265%.

The aforementioned email wins combined with a flurry of organic search feats for event listings from French Fest to Forecastle - for an 172% lift in site traffic from the same week last year.

I wanted to highlight Do615 in this report because there was no one single thing they did lastweek that blew their stats out of the water. Instead, they did a lot of core things right, specifically: