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Wednesday, April 18, 2018

Network Highlights: SEO Wins on Friday The 13th, Spring Related Guides, DoTheGay 🌈

Posted by Anonymous at 11:33 AM
*|MC:SUBJECT|*
KPI Update

Network Highlights


Friday The 13th Related content (/p/ pages, user lists, events) earned approximately 57k pageviews network wide last week. Of those 57k pageviews, 40% came from organic search. That's 22k *free* pageviews network wide.

We asked a few metros about their process and found that, on average, the content teams took 3 hours to create their Friday The 13th guides. 3 hours is a very valuable amount of time in any CM's day, but when you measure the return on time invested against the organic search traffic generated by a guide like this, the advantages are clear. We highly recommend prioritizing SEO-friendly content in your content creation pipeline in the future!

Friday The 13th Guides Other Notable Spring-Related Guides
(* indicates guide is sponsored) If this content sounds familiar, it's because they have all been featured in DoStuff's CONTENT TIME emails sent by Amelia. If you don't receive those emails, send us a line and we'll hook you up!

In fact, 10 of last week's Top 20 highest performing /p/ pages network wide were recommended in DoStuff's March 7th Spring CONTENT TIME email.

8 of those 10 pages were Friday The 13th Tattoo Guides; guides that tend to be successful from a majority of organic search traffic.

DoTheGay 🏳️‍
  • We're super stoked on the ambition, prowess and execution of DoTheBay's latest venture: DoTheGay.
    • What started as two DTB employees "...complaining about how the Bay Area didn’t have a cohesive online platform dedicated to queer-focused events and content," is now an officially live lense and the success speaks for its self.
  • The DoTheGay lense saw 1.9k pageviews last week, with about 40% of that traffic coming from DoTheBay's email newsletter, proving that there is a clear demand for this resource from the Bay Area and DoTheBay's core audience.
  • DoTheBay also got some solid engagement across all of their social announcements of the lense.
  • Read the Letter From The Editor (and co-founder), Elle Carroll, here. 
Notable Social
View Last Week's Stats
For previous KPI Updates click here.






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Wednesday, April 18, 2018

Network Highlights: SEO Wins on Friday The 13th, Spring Related Guides, DoTheGay 🌈

*|MC:SUBJECT|*
KPI Update

Network Highlights


Friday The 13th Related content (/p/ pages, user lists, events) earned approximately 57k pageviews network wide last week. Of those 57k pageviews, 40% came from organic search. That's 22k *free* pageviews network wide.

We asked a few metros about their process and found that, on average, the content teams took 3 hours to create their Friday The 13th guides. 3 hours is a very valuable amount of time in any CM's day, but when you measure the return on time invested against the organic search traffic generated by a guide like this, the advantages are clear. We highly recommend prioritizing SEO-friendly content in your content creation pipeline in the future!

Friday The 13th Guides Other Notable Spring-Related Guides
(* indicates guide is sponsored) If this content sounds familiar, it's because they have all been featured in DoStuff's CONTENT TIME emails sent by Amelia. If you don't receive those emails, send us a line and we'll hook you up!

In fact, 10 of last week's Top 20 highest performing /p/ pages network wide were recommended in DoStuff's March 7th Spring CONTENT TIME email.

8 of those 10 pages were Friday The 13th Tattoo Guides; guides that tend to be successful from a majority of organic search traffic.

DoTheGay 🏳️‍
  • We're super stoked on the ambition, prowess and execution of DoTheBay's latest venture: DoTheGay.
    • What started as two DTB employees "...complaining about how the Bay Area didn’t have a cohesive online platform dedicated to queer-focused events and content," is now an officially live lense and the success speaks for its self.
  • The DoTheGay lense saw 1.9k pageviews last week, with about 40% of that traffic coming from DoTheBay's email newsletter, proving that there is a clear demand for this resource from the Bay Area and DoTheBay's core audience.
  • DoTheBay also got some solid engagement across all of their social announcements of the lense.
  • Read the Letter From The Editor (and co-founder), Elle Carroll, here. 
Notable Social
View Last Week's Stats
For previous KPI Updates click here.






This email was sent to *|EMAIL|*
why did I get this?    unsubscribe from this list    update subscription preferences
*|LIST:ADDRESSLINE|*

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8 comments:

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