Home

Tuesday, October 17, 2017

How You (and the network) Did Last Week - 10/12/2017

1 comment: Posted by Anonymous at 7:26 PM Labels:

Winners of the Week:
Metros With Awesome Free Lists



We did a little digging this week into metros that are absolutely killing it with their Free Lists andfound some interesting stuff across the board. To help you catapult pageviews to your Free Lists, we have compiled a few recommendations that will at least get the ball rolling (check out this LearnStuff article for some of those recommendations).

You can see if your metro is crushing Free Lists in the past month (9/10-10/10) in our spreadsheet here. 
  • In general, our network has a lot of opportunities to better surface our free lists.
    • In the past month, 10 metros had less than 500 page views on their free lists; 5 had less than 100.
  • There is an absolute correlation between our highest performing metros and theprioritized promotion of their Free Lists.
    • 4 of our highest-trafficked 5 metros (and 8 of our Top 10) include their Free List in their Main Nav.
    • 3 metros have generated over 1% of their site's overall pageviews from their Free List. Those metros are also our 3 metros with the most traffic.
    •
  • Increasing the searchability of your Free List will most likely increase your site's overall pageviews.
    • Anything that you can do to increase external links to your Free List will beef up the page's chances of showing up in a search inquiry. 
  • Including your Free List in your Main Nav increases organic traffic to Free Lists.
    • When Do312 put their Free List in their Main Nav in early September, they saw over 2,000 additional organic pageviews across the next month.
  • Promoting your Free Lists in email increases the chances that your page will get organic pageviews.
    • In the past month, only 4 metros have generated over 500 page views on their Free Lists from email. 3 of those 4 metros are in our Top 5 metros (based on pageviews).
      • the
  • Promoting your Free Lists in social increases the chances that your page will get organic pageviews.
    • Check out this article for more info on how to use social media to increase a page's organic traffic. 

Also, very special congrats this week to:
  • Do317 for coming in Top 5 in overall pageviews over the last month!
  • Do214 for recording their 3rd highest week in site traffic!
  • Do210 logged a top-5 week in all time site traffic as well as top-2 week in unique clicks in email from a combination of great guides and dedicated emails. 

Great work everyone, and as always, feel free to hit up support with any questions on this!
Read More

How You (and the network) Did Last Week - 10/5/2017

No comments: Posted by Anonymous at 7:26 PM Labels:

Winners of the Week:
Metros Breaking (Local) News


One way to drive home the value of your brand is to show users that you've got your finger on thepulse of your city. This starts with featuring all the rad concerts, happy hours and your favorite rooftop patios to grab a stiff cocktail -- But another great way to drive traffic to your site, garner that sweet, sweet social engagement and exhibit that you're into the scene is to share news that is relevant and otherwise wouldn't be featured in an event page or listing.
  • Do317's third highest source of traffic for the week came from this /p/ pageannouncing that beloved local venue Klipsch Music Center (formally known as Deer Creek) changed their name once again to Ruoff Home Mortgage Music Center. This controversial name change brought in over 1,000 page views from Facebook alone. Aside from that awesome traffic, the Facebook post itself had great engagement with 40+ likes, 14 shares, and 28 comments. 
Just announced social posts and email content blocks also serve this same purpose, and while every metro does a great a job of surfacing this content, some events stick out more than others and thus deserve their own email content block or even a social promotion budget. Great examples of such email blocks are:
  • DoTheBay's Game of Thrones Just Announced content block, which drove 1.8k page views for their event page, making it DTB's third highest traffic source for the week. 
  • doNYC's Yeah Yeah Yeah's Just Announced email content block brought in similar success, earning just over 1,000 page views, resulting in that event having a spot in their top-10 traffic sources for the week.
  • Some great examples of this technique really killing it in the past were doNYC's Airbnb /p page which got 4.6k page views (mostly from Facebook) and DoLA's Tim Burton Themed Bar /p page, which generated 22.5k (!!!!) page views, 7.2k of which were from Facebook. 
So when you uncover an important cultural announcement in your city, or even one that you're confident will resonate with your audience, make sure to really give it some exposure with (1) its own email content block (if applicable), (2) a ton of love on social media, and (3) possibly even its own /p/ page. If you have any questions on what events to feature, or if you're unsure if a particular one will crush it or not, as always give us a shout!

Also, very special congrats this week to:
Read More

Thursday, October 5, 2017

How You (and the network) Did Last Week - 9/27/2017

No comments: Posted by Anonymous at 2:31 PM Labels:

Winners of the Week:
Everyone Using The Monthly Content Leaderboard


Did you know? We have a complete and fully-updated network-wide Monthly Content Leaderboard that features a ranked list of the pages receiving the most traffic over the past 30 days, broken out by channel and page type, as well as the top editorial pages for the past 12 months and the upcoming month of the year prior.

This is an extremely helpful resource in planning your content for the next months ahead. Something else to note is that five of the network's best-performing content pieces from last weekare:

Do312


Speaking of timely content, Chicago has done an excellent job capitalizing on the time of the season with editorial content such as the aforementioned Where To Go Apple & Pumpkin Picking Around Chicago guide, which carved out 2,681 page views from email alone last week.

Chicago's biggest win last week was their event page for Goose Island's 312 Block Party, which received 34,779 page views. 27,472 of those were from organic search, where Do312 ranked in the #1 spot for the '312 block party' query, thanks in part to links from the Chicago Tribune,
Choose Chicago and more.

Do312 gave away a pair of VIP tickets, which helped tie their site to the event in users' eyes. Still, GM Scott Cramer believes that many of the press links came from the misconception that this was actually Do312's event (it wasn't). Still, we'll take it!

Finally, last week was also Chicago's first with a Saturday daily email, which DoLA has been sending for over a year with great success. (Across the past six weeks, DoLA's Saturday emails have averaged an open rate of 8.9% and a CTOR of 10%, while the other five weekdays combine for an open rate of 6.8% and a CTOR of 8%.)

While a Saturday email might not be the best fit for every city, we highly recommend testing your send times to find the email cadence that resonates best with your audience. Let us know how we can help you with that.
Read More
Subscribe to: Posts (Atom)

Tuesday, October 17, 2017

How You (and the network) Did Last Week - 10/12/2017

Winners of the Week:
Metros With Awesome Free Lists



We did a little digging this week into metros that are absolutely killing it with their Free Lists andfound some interesting stuff across the board. To help you catapult pageviews to your Free Lists, we have compiled a few recommendations that will at least get the ball rolling (check out this LearnStuff article for some of those recommendations).

You can see if your metro is crushing Free Lists in the past month (9/10-10/10) in our spreadsheet here. 
  • In general, our network has a lot of opportunities to better surface our free lists.
    • In the past month, 10 metros had less than 500 page views on their free lists; 5 had less than 100.
  • There is an absolute correlation between our highest performing metros and theprioritized promotion of their Free Lists.
    • 4 of our highest-trafficked 5 metros (and 8 of our Top 10) include their Free List in their Main Nav.
    • 3 metros have generated over 1% of their site's overall pageviews from their Free List. Those metros are also our 3 metros with the most traffic.
    •
  • Increasing the searchability of your Free List will most likely increase your site's overall pageviews.
    • Anything that you can do to increase external links to your Free List will beef up the page's chances of showing up in a search inquiry. 
  • Including your Free List in your Main Nav increases organic traffic to Free Lists.
    • When Do312 put their Free List in their Main Nav in early September, they saw over 2,000 additional organic pageviews across the next month.
  • Promoting your Free Lists in email increases the chances that your page will get organic pageviews.
    • In the past month, only 4 metros have generated over 500 page views on their Free Lists from email. 3 of those 4 metros are in our Top 5 metros (based on pageviews).
      • the
  • Promoting your Free Lists in social increases the chances that your page will get organic pageviews.
    • Check out this article for more info on how to use social media to increase a page's organic traffic. 

Also, very special congrats this week to:
  • Do317 for coming in Top 5 in overall pageviews over the last month!
  • Do214 for recording their 3rd highest week in site traffic!
  • Do210 logged a top-5 week in all time site traffic as well as top-2 week in unique clicks in email from a combination of great guides and dedicated emails. 

Great work everyone, and as always, feel free to hit up support with any questions on this!
Posted by at 1 comment:
Labels:

How You (and the network) Did Last Week - 10/5/2017

Winners of the Week:
Metros Breaking (Local) News


One way to drive home the value of your brand is to show users that you've got your finger on thepulse of your city. This starts with featuring all the rad concerts, happy hours and your favorite rooftop patios to grab a stiff cocktail -- But another great way to drive traffic to your site, garner that sweet, sweet social engagement and exhibit that you're into the scene is to share news that is relevant and otherwise wouldn't be featured in an event page or listing.
  • Do317's third highest source of traffic for the week came from this /p/ pageannouncing that beloved local venue Klipsch Music Center (formally known as Deer Creek) changed their name once again to Ruoff Home Mortgage Music Center. This controversial name change brought in over 1,000 page views from Facebook alone. Aside from that awesome traffic, the Facebook post itself had great engagement with 40+ likes, 14 shares, and 28 comments. 
Just announced social posts and email content blocks also serve this same purpose, and while every metro does a great a job of surfacing this content, some events stick out more than others and thus deserve their own email content block or even a social promotion budget. Great examples of such email blocks are:
  • DoTheBay's Game of Thrones Just Announced content block, which drove 1.8k page views for their event page, making it DTB's third highest traffic source for the week. 
  • doNYC's Yeah Yeah Yeah's Just Announced email content block brought in similar success, earning just over 1,000 page views, resulting in that event having a spot in their top-10 traffic sources for the week.
  • Some great examples of this technique really killing it in the past were doNYC's Airbnb /p page which got 4.6k page views (mostly from Facebook) and DoLA's Tim Burton Themed Bar /p page, which generated 22.5k (!!!!) page views, 7.2k of which were from Facebook. 
So when you uncover an important cultural announcement in your city, or even one that you're confident will resonate with your audience, make sure to really give it some exposure with (1) its own email content block (if applicable), (2) a ton of love on social media, and (3) possibly even its own /p/ page. If you have any questions on what events to feature, or if you're unsure if a particular one will crush it or not, as always give us a shout!

Also, very special congrats this week to:
Posted by at No comments:
Labels:

Thursday, October 5, 2017

How You (and the network) Did Last Week - 9/27/2017

Winners of the Week:
Everyone Using The Monthly Content Leaderboard


Did you know? We have a complete and fully-updated network-wide Monthly Content Leaderboard that features a ranked list of the pages receiving the most traffic over the past 30 days, broken out by channel and page type, as well as the top editorial pages for the past 12 months and the upcoming month of the year prior.

This is an extremely helpful resource in planning your content for the next months ahead. Something else to note is that five of the network's best-performing content pieces from last weekare:

Do312


Speaking of timely content, Chicago has done an excellent job capitalizing on the time of the season with editorial content such as the aforementioned Where To Go Apple & Pumpkin Picking Around Chicago guide, which carved out 2,681 page views from email alone last week.

Chicago's biggest win last week was their event page for Goose Island's 312 Block Party, which received 34,779 page views. 27,472 of those were from organic search, where Do312 ranked in the #1 spot for the '312 block party' query, thanks in part to links from the Chicago Tribune,
Choose Chicago and more.

Do312 gave away a pair of VIP tickets, which helped tie their site to the event in users' eyes. Still, GM Scott Cramer believes that many of the press links came from the misconception that this was actually Do312's event (it wasn't). Still, we'll take it!

Finally, last week was also Chicago's first with a Saturday daily email, which DoLA has been sending for over a year with great success. (Across the past six weeks, DoLA's Saturday emails have averaged an open rate of 8.9% and a CTOR of 10%, while the other five weekdays combine for an open rate of 6.8% and a CTOR of 8%.)

While a Saturday email might not be the best fit for every city, we highly recommend testing your send times to find the email cadence that resonates best with your audience. Let us know how we can help you with that.
Posted by at No comments:
Labels:
Subscribe to: Posts (Atom)