Doing Big Stuff: Network News

Tuesday, October 21, 2014

How You (and the network) Did Last Week - 10/20/14

No comments: Posted by Anonymous at 7:26 AM Labels: KPI Updates

Greetings!

Before we dive in, a quick reminder that I'll be leading a brief "Tips and Tricks" Google Analytics training session on Thursday, 10/23 at 2pm CST. For anyone interested in joining - just shoot me an email in reply and I'll get you added to the calendar invite.

Hokay, now for the Winners of the Week!

Seattle Sharing In Bike Share's Success. Do206 had their first big RSVP event, and the results are unquestionably worth sharing (sorry). After the homepage, the event received the most traffic of any page on Do206, accounting for 10% of their traffic over the last week. This and the 335 people who RSVP'd helped propel Do206 to its second highest week of site traffic AND new users in the 4 months we've tracked weekly stats.

Your DoXXX platform is perfect for partnering with these buzz-worthy product launches by hosting their RSVPs and driving people to launch events. Come up with an incentive to dangle in front of users (in this case, free beer and swag bags), use the incentive to get RSVPs, and watch people come in droves. Happy partners + happy users = DoXXX no-brainer.
Louisville is off to the Races! Louisville launched last week on Wednesday, October 15th, and they've already had 3644 visits to their site. They're off to a great start thanks to some speedy Slugger outreach (already up to 40+), a handful of ticket giveaways, and some nifty pieces of content like their Neighborhoods page and Badass Shows for $12 or Less (complete with Eric Wareheim GIF). To top it all off, they already have an ECP live within a week of launch.

Not too shabby, Do502! We're looking forward to reporting on all the big wins happening out in the heart of bourbon country in the weeks to come.

That's all for today; take a peek at this week's updated Weekly KPI Report for the full rundown of all things Do:

Weekly KPI Report

As always, reach out if you have questions or want to share a win that we overlooked.

Thanks!

Product Update: Quick List of Bug Fixes

1 comment: Posted by Anonymous at 2:47 PM Labels: Product Updates

Our regular Product Updates give you a rundown of the features and bug fixes that were rolled out over the past week, plus a look ahead to some of the bigger changes that are on the way.

There are no big product updates this week so we're just giving you a quick rundown of all the recent bug fixes.

Bug Fixes

Auto-voting Venues: Users that are set to autovote were not always voting on Events at Venues that they follow. This was especially troublesome for neighborhood pages and other site-specific users. This has been fixed.
Co-reg for Future DoSites: This will only affect future DoStuff sites, but new users are now co-registered to the nearest metro -- even if it's not live yet. Unfortunately for Do502, no one from Louisville that created a Forecastle schedule this summer was added as a Do502 user because their site was still inactive. This was a big pain point and has been remedied by DoStuff for future launches.
Event Photos on ECPs: If an Event was created on the front-end of your site, the photos were not always displaying properly on ECP sites, and vice versa. This has been corrected so that photos are consistent on both ECPs and metro sites.
Past Events Popping Up Unexpectedly: There was a recent issue with past repeating Events showing up at the top of certain venue pages. This has been fixed.

That's all for this week! Stay tuned to Slack for the latest news from around the Network and be sure to log all bugs and suggestions in the DSD Queue.

How You (and the network) Did Last Week - 10/13/14

No comments: Posted by Anonymous at 8:48 AM Labels: KPI Updates

Evenin' everybody,

A couple logistic notes:

As this marks our 15th week of collecting data for the Weekly KPI Report, we've decided to start posting each edition of these on the Doing Big Stuff blog.Clicking the "KPI Update" tag will take you to a collection of these weekly emails, extending back to when they first began. That way you can reference anything from the past or find content you might have missed.
I'll be hosting a "Tips and Tricks" Google Analytics training session on Thursday, 10/23 at 2pm CST. It should only last for 30-45 minutes, and it will focus on how to most efficiently use GA to look at data that affects your business. If you'd like to attend, just reply to this email and I'll send you a calendar invite.

Now, on to the Winners of the Week!

Traffic In Indie? Indeed. Do416 had their highest week of ECP traffic, thanks to the launch of their Indieweek ECP. In the last week, that particular ECP received nearly 5K pageviews, pushing their total ECP visits last week to over 2,000 - higher than their previous record by 700 visits.

In a unique content combination we haven't seen before, Do416 also created the Indie Week Lense as a way to showcase all of the Indie Week shows in a cohesive piece of content that could be sold to advertisers (as Do416 did with Levi Stephens). All of this is a great example of finding a local smaller conference, creating a customized piece of content (in this case, dedicated Lense + ECP) and then using it to build audience and revenue.
Reaping Rewards from the Red River Rivalry. Though the Texas-OU game has been a tradition for over 100 years, this was the first where fans had the help of Do214 to find all the best parties the weekend had to offer. Do214 created their TX/OU weekend list to round up all of the watch parties, after parties, alumni gatherings, and hangover brunches happening around town.

The work paid off, as the page accounted for 20% of Do214's total traffic for the week, receiving 1,747 pageviews (400 more than even their homepage). After coupling this with a ticket giveaway and a sponsored Facebook post that hit home with fans, Do214 was able to get the second most traffic to site of any week in the 15 weeks we've done the KPI report.

And with all that traffic, the list makes an easy sell to American Born Moonshine. Yet another example of good content turning into dollars. Next time your city hosts a major sporting event, don't just stop at listing the event. Instead, make a list of all the cool stuff happening around the game, since that's where your DoXXX site can really shine.

That's it for this week. Enjoy perusing your updated numbers below:

Weekly KPI Report

As always, reach out if you have questions or want to share a win that we overlooked.

Thanks!

Product Update: Improved Event Search, Copying Events, and Sorting Event Ads

No comments: Posted by Anonymous at 7:36 PM Labels: Product Updates

Our regular Product Updates give you a rundown of the features and bug fixes that were rolled out over the past week, plus a look ahead to some of the bigger changes coming to your site or to Radmin.

A few bug fixes and improvements for you guys this week. Hope you like 'em!

Event Search

The Dev team is working hard to improve the power and functionality of Event Search in Radmin. Hopefully you’ve been able to notice the difference as of late.

Filtering By Event Type

This week we added the ability to filter past and current Events by type -- single day, ongoing, and repeating. In your Approved Events queue, expand the Filters menu and you’ll see the new “Event Type” options at the bottom.

Filtering by Event type will help you quickly spot how many weekly repeating Events you have on the site, or track down ongoing Events that might need to be broken up into multiple Events so they show up on your daily listings.

Improved Past Event Search

We’re still working to make it perfect, but searching for past Events has been much improved over the past couple weeks. Drop a line to support if you’re still seeing new issues, or just to let us know that it’s working now!

Copying Events With Images

Copying an Event now copies over all attached images to the new Event. Copying (Click on the gear icon > “Copy”) has always carried over all Event details and Artists, but now any attached cover images and poster images will be carried over as well.

Time saving FTW!

Finding Recently Ended Event Ads

When viewing inactive Event Ads (Advertising > Filters > “Include Inactive”), they are now sorted automatically by most recently completed. Before the default view was alphabetically by Campaign title, which wasn’t too useful for finding an Event Ad that ended last week.

For a number of complicated reasons, it’s not possible right now to sort the date columns for Event Ads any other way (all the columns are fully sortable with Brand Ads), but default sorting by most recent end date should help you find recently ended campaigns for your ad reports.

Radmin Dashboard Is Live!

For those following along in Slack earlier today, you saw the announcement that the Radmin Dashboard is now live. Read more about the features in last week's Product Update and share any thoughts you have with the rest of the Network over on Slack.

How You (and the network) Did Last Week - 10/6/14

No comments: Posted by Anonymous at 4:22 PM Labels: KPI Updates

Welcome to October!

This edition of Winners of the Week spotlights the metros whose stats are on the rise, even though it's fall:

San Antonio does its Heather Mills impersonation. Do210 became the latest in a long list of people that have benefited from Paul McCartney (lookin' at you, Ringo). In this case, Do210 landed a ticket giveaway for Paul's show in San Antonio, and fans wend bazonkers at the chance to win tickets.

The previous most amount of "WIN" clicks Do210 received in a week was 633; this week they had 2386 WIN clicks. In the past week, they got more WIN clicks than everyone in thenetwork except for Do512 and DoLA. Total entrants in the contest topped out at over 1,200, and the page itself received 2.5K pageviews in a week (20% of Do210's total traffic). Traffic to the entire site doubled WoW.

All of that is great, but what really makes it a fantastic win for a new market is the user acquisition. Those 1,200+ entrants helped Do210 grow their list by 1,476 new subscribers last week. That's more than any other market, and proves that one massive event can make a lasting difference to your business.
DoLA's giveaway straws break the traffic camel's back. Awkward metaphors aside, it's not always one massive giveaway that turns the tide on traffic. DoLA's site traffic is up thanks to a whole bunch of giveaways, among them Aziz Ansari, The War On Drugs, a block party with big-name headliners, and a whole bunch more thanks to this inventive partnership with Curb.

All of those combined (plus other content winners like a free/donation-based festival, and the beginnings of their Halloween list) meant DoLA was in for a surge of traffic. YoY traffic to site was up 14%, and traffic compared to last week was up 56%. A huge chunk of that can be traced back to the fact that more people are clicking the WIN button than any week in the past 2 months.

If you're not getting as many giveaways for your site as you can get your hands on, you're missing out on that nice hefty boost of traffic, and event more important - the users that join your mail list/register for your site.

Updated numbers in the doc below. Give 'em a look through, and see how you can make October your best month yet!

Weekly KPI Report

As always, reach out if you have questions or want to share a win that we overlooked.

Thanks!

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Tuesday, October 21, 2014

How You (and the network) Did Last Week - 10/20/14

Greetings!

Hokay, now for the Winners of the Week!

Seattle Sharing In Bike Share's Success. Do206 had their first big RSVP event, and the results are unquestionably worth sharing (sorry). After the homepage, the event received the most traffic of any page on Do206, accounting for 10% of their traffic over the last week. This and the 335 people who RSVP'd helped propel Do206 to its second highest week of site traffic AND new users in the 4 months we've tracked weekly stats.

Your DoXXX platform is perfect for partnering with these buzz-worthy product launches by hosting their RSVPs and driving people to launch events. Come up with an incentive to dangle in front of users (in this case, free beer and swag bags), use the incentive to get RSVPs, and watch people come in droves. Happy partners + happy users = DoXXX no-brainer.
Louisville is off to the Races! Louisville launched last week on Wednesday, October 15th, and they've already had 3644 visits to their site. They're off to a great start thanks to some speedy Slugger outreach (already up to 40+), a handful of ticket giveaways, and some nifty pieces of content like their Neighborhoods page and Badass Shows for $12 or Less (complete with Eric Wareheim GIF). To top it all off, they already have an ECP live within a week of launch.

Not too shabby, Do502! We're looking forward to reporting on all the big wins happening out in the heart of bourbon country in the weeks to come.

That's all for today; take a peek at this week's updated Weekly KPI Report for the full rundown of all things Do:

Weekly KPI Report

As always, reach out if you have questions or want to share a win that we overlooked.

Thanks!

Thursday, October 16, 2014