Winner of the Week: HazDF!
We're back from Summit and getting things rolling again, and to that end you can check out yourupdated app download numbers, as well as the past two weeks of KPIs.
Since we opted to sling out some Deweys in favor of a Winner of the Week last week, we'll give some retroactive recognition to HazDF, who had their highest week of traffic in over 5 months, and second highest traffic of week since launch. Read all about it below:
Since we opted to sling out some Deweys in favor of a Winner of the Week last week, we'll give some retroactive recognition to HazDF, who had their highest week of traffic in over 5 months, and second highest traffic of week since launch. Read all about it below:
- For only the third time in HazDF's history, they had a week with over 10K sessions. In this case, more than a third of their total traffic landed on Formula 1-related pages.
- The two primary beneficiaries of this traffic were this ticket giveaway to Formula 1 andthis slick "Formula 1 for dummies" guide to all of the event's festivities. The ticket giveaway saw its 2K sessions split down the middle between some paid social drivenby this FB post and email traffic driven by their newsletter and this dedicated ticket giveaway email. In fact, this drove more email traffic than any other page for the entire year.
- Their Formula 1 guide however received it's traffic more organically, with 2K+ organic reach on this FB post, and another 400+ people coming in via organic search.
Solid job by HazDF to capitalize on one of our bread-and-butter features of the platform by securing a ticket giveaway to a massive event, and then creating content around that event that serves a need, hence some sweet organic traffic.
Check out those stats and more in the newly updated KPI report:
Check out those stats and more in the newly updated KPI report:
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