Winners of the week travels south for a flurry of activity in Mexico City:

• For a while now, HazDF has been notching strong year-over-year returns thanks to organic search traffic from people searching for venues and events around town. However, last week was especially high traffic for them, as they hit site traffic more than 3X what they recorded last year. 

• Their most popular page for the week was their anniversary party, an event that drew 380 RSVPs for people to attend a special drunk Pictionary party. HazDF partnered with the locally popular Drink & Draw DF, which helped spread the love on Facebook and host the event to the tune of a few hundred attendees. HazDF promoted from their end and handled securing the prizing of vinyl, tickets, free dinners, etc.
   
• On top of all the anniversary hubbub, HazDF ran a social campaign earlier in the week for Dia #Hazgratis, in which they partnered with several venues to give tickets away hourly from 9am to 9pm. 

Nice work HazDF on an all-around great week! Also, for those of you that are wondering what to do during holiday slow weeks, a quick hit digest of what metros that had the highest YoY traffic (besides HazDF) capitalized on last week:

1. Do617 - 214% growth. Early announce on Kenny Chesney giveaway via social. Users that enter and then refer their friends account for the majority of site traffic for the week, as well as 85% of their new users from giveaways. Much the same as last week's success. 
2. DoLA - 208% growth. Email traffic was 4X what it was last year this time. Most popular content was their 30 days in LA prize pack giveaway including a custom bike.
3. Do615 - 112% growth. Nashville took advantage of some holiday giveaways with a Thanksgiving weekend giveaways round up, their most popular email content. Also they got a nice bump of organic search traffic to their restaurants open on thanksgiving page, which they built last year, but received 3X more traffic this year.  
4. Do214 - 109% growth. Continue doubling down on big show announces in their email, with this newsletter being their most successful for the week. Subject line of "Huge Announcements Willie Nelson, Bruno Mars, Sting, Juicy J, and More." Believe it or not, Bruno Mars was the most clicked content of the week.

After you're done scanning through the above to see what you can implement in your market, check out your stats from the week prior and hit us with any questions: