Winner of the Week: DoLA
DoLA had their highest week of traffic of all time last week, largely driven by the crushing performance of their RSVP for Khalid's concert at Santa Monica Pier. The event racked up 40,190 RSVPs and 73,916 pageviews throughout last week (plus another 2,789 from their Twilight Concert Series ECP), making it one of the most successful RSVPs in network history.
Twitter highlights from the event included:
- Khalid commenting on DoLA's tweet that RSVP's were at a record high
- "More people at Santa Monica today for
@thegreatkhalid than Trumps inauguration." - Khalid recognizing that 60,000 people showed up to the see him.
- leveraging your owners' connections
- leveraging our RSVP platform
The partnership came through our owner's relationship with the pier and the group that has been putting these shows together for 10 years. It's incredibly important that GMs take full advantage of everything their owners have to offer. We have been lucky enough to really grow with this series and other metros should be looking for free concert series where they can come in an ad value through an ECP or with media.
Regarding #2: Despite being frequently referenced as a 'bread and butter' component of our product, only 5 metros have more than 5 active RSVPs on their site as of this update - and 7 don't have any at all. Please let us know how we can help you with that.
For starters, one note is that all metros' RSVPs live at doXYZ.com/events/rsvp - and we highly recommend checking out other cities for inspiration on what sort of offers you can put together, especially DoLA, Do312 and doNYC. Content Managers can learn more about our RSVP platform's functionality here.
But! RSVPs or no RSVPs, our network had a stellar week last week. Thanks to you all for making it happen! Click below to see all of the updated KPI stats - and please let us know what questions you have.
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