Feed The Foodies
We want to highlight metros that did an awesome job last week producing and/or promoting a tried-and-true form of editorial content that everyone loves: FOOD.
When done correctly, these lists, guides and /p/ pages are one of the most useful pieces of content in an editorial team's repertoire. They're a great platform to show that your team is in touch with the city's food and culture scene, and they provide ample opportunity to gain current and new users' trust in your site and social platforms to answer the question: "What am I doing (or eating) tonight?"
These pieces are typically:
- Sponsor Friendly
- Easily Updated
- SEO Friendly
- Accompanied With Great Images That Are Easily Attributed or Sourced
- Locally And/Or Regionally Unique
- Evergreen Or Seasonal
- Shareable By Featured Venues
Here's some examples of successful, food-related content from last week:
- DoLA: LA's Best Ramen (8,254 pageviews; 6,662 from email)
- DoTheBay: Shake Shack Is Coming To The Bay (5,851 pageviews; 4,593 from email)
- Do512: The Top Ten Spots For Chinese Food (2,778 pageviews; 1,510 from email)
- Do317: Guide To Devour Indy* (2,572 pageviews; 1,978 from email)
- *this guide was locally sponsored
- Do512: 15 Of The Tastiest Grilled Cheeses in Austin (1,168 pageviews; 1,062 from email)
- Do312: The Best Soup In Chicago (1,192 pageviews; 505 from Facebook)
- Do512: Where To Get Ramen In Austin (1,147 pageviews; 757 from email)
Notable takeaways:
- Only 1 page's highest source of traffic wasn't email.
- 2 of these /p/ pages were locally focused events, announcement or news.
- 3 of these pages involved seasonally popular food.
- 2 of these pages are considered evergreen.
Some other great examples of food-related content from 2017 were:
Keep up the good work everyone! And, as always, feel free to reach out to Support with any questions.
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