• If you've been paying attention to the new Monthly Content Leaderboard, then you would've already noticed that the #1 piece of content across the entire network this month was dog-friendly bars in Louisville. And if you went as far as to see where all that traffic came from, you'd see that 99% of it came from email. So Do502's newsletter must've just killed it, right?
   
• Wrong. Sure, their email got a very respectable 737 clicks for a click rate of 20%, but an email they sent just 3 weeks ago did better. So what gives?
   
• What actually happened was that Do502 sent out their newsletter featuring the dog-friendly content, social media mangers/business owners/etc. on their Louisville's list saw that content, copied the link from their newsletter, and posted it on their own social profiles. Check out examples here and here if you don't believe me.
   
• That's a pretty strong indication that your content is resonating if people are taking the trouble to copy a link from a newsletter and put it on an entirely different marketing channel, and it only bodes well for when Do502 trots this out on social again. All told, this groundswell of sharing accounted for 17K+ pageviews last week, helping Louisville get their second highest week of traffic of all time (2nd only to Forecastle).

Winner of the Week: Do312!

• With 32.5K sessions to site, they had their highest week of traffic in over 4 months. Of that, 40% of traffic came from email. Compare that to the rest of January, pre-rollout of daily emails, where only 17% of traffic came from their newsletter.
   
• In their past week of daily emails, they received nearly 100,000 unique opens. Perhaps more impressive is that 3.6% of their subscriber base clicked on content in their email last week. In the year prior to that, they averaged just 1.26% of their email list clicking on email content each week.
   
• Thanks to this sustained engagement, three different content pieces (50 best concerts of February, Mardi Gras list, and Guestlist) all received over 1,000 sessions last week.

Winner of the Week: DoLA!

• With 7,681 unique clicks, their very first email in the new format managed to tally an incredibly impressive click rate of 23.6%, their highest rate since we began tracking weekly email stats 18 months ago.
   
• The vaaaaast majority of engagement (6,378 clicks) went to their giveaway to Dave Chapelle's sold out show. This event alone accounted for nearly 4K giveaway entrants and over a quarter of DoLA's traffic last week.
   
• Bolstered by that initial email success and their subsequent email the following day with a Jenny Lewis giveaway, DoLA had their highest week of traffic in the last 5 months and a year over year traffic increase of 153%. Not too shabby.

Winner of the Week: Do317!

• For those loyal readers of weekly updates, you might remember a certain Dewey-winning Weirdest Things in Austin piece. It turns out this content's success isn't limited to just self-described weird cities, as Indy found out last week.  
   
• Do317 debuted their Weirdest Things to Do In Indianapolis, and it made an immediate splash on social. To date, the post has been boosted for a little over $30, and it's racked in nearly 200 shares. A great job on Indy's part of using an intriguing share image, catchy title, and a juicy teaser of soon-to-open venues in the share text.
   
• Final result - Do317 racked up 20K pageviews on the piece in 4 days, 75% of which came from social. All told, this post was enough to push Do317's traffic to 6.5K sessions more than any week prior, and more traffic than any other metro last week outside of Do512.