Winner of the Week: Do416!
Toronto is proof that lightning can strike twice, thanks to their successful update to the "12 Days of Giveaways" campaign of yore. Check out all the details of their recent #FestivalFest giveaway barrage below:
- The only notable logistical changes to Do416's spring take on their giveaways campaign was that they only ran the campaign for a total of 5 consecutive days, M-F last week. Otherwise, promotion was very much the same, with a dedicated blast and ~$40 of paid social announcing a festival giveaway that was live for just 24 hours.
- How was performance? For email, results again indicate that increasing email frequency is 100% justifiable when serving up the content your subscribers want every day. A quick comparison of Do416's average metrics during Festival Fest as compared to all of their newsletters from the previous year:
| Newsletter | Giveaways | |
| Open Rate | 18.49% | 20.44% |
| Click Rate | 16.87% | 36.40% |
| Unsubscribes | 36.7 | 37.6 |
- Social traction was no different, with tons of engagement per post, peaking with their final day's giveaway, a post that netted them 32K organic reach, entirely because the partner fest shared. Essential for getting new subscribers outside of your existing audience.
- The end result? Do416 received 13.6K site sessions and their second highest week of traffic to site ever, after 12 Days of Giveaways. Of that traffic, 83% came from FestivalFest. Plus the 671 net new subscribers they secured is nothing to sneeze at.
Now that festival season is up and running, it's a fantastic time to get rolling in your market. Check out your stats and see where you'd stand with another 700 subscribers and 10K site sessions:
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