Winner of the Week: Do210!
Sometimes all it takes is a well-executed RSVP and giveaway to claim Winner of the Weekhonors, and Do210 did exactly that to notch their highest week of traffic in over 5 months. Details below:
- First up? This Oyster festival giveaway. Nearly all traffic to that page came from email, thanks to 977 total clicks on their blast, making it the most clicked dedicated email they've ever sent.
- Their second most popular page for the week was a combo RSVP for free admission + VIP experience that was also a hit in their email. When combined with other popular pieces like their Record Store Day Page, they were able to have their two highest days of email traffic ever in the span of a week.
Sometimes with all of the content at a metro's disposal, it's easy to lose track of the things that traditionally do well in your emails: festivals and free stuff. In this case, Do210 kept their eye on the content prize, and were able to more than double YoY site traffic because of it.
Now's a great time to take stock of the content you're choosing to feature in your email, and make sure that it's resonating with your audience. Not sure how? Hit us up; we're happy to help. And in the meantime, your emails stats and more are ready for you to peruse:
Now's a great time to take stock of the content you're choosing to feature in your email, and make sure that it's resonating with your audience. Not sure how? Hit us up; we're happy to help. And in the meantime, your emails stats and more are ready for you to peruse:
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