Home

Wednesday, August 9, 2017

How You (and the network) Did Last Week - 8/2/2017

No comments: Posted by Anonymous at 2:28 PM Labels:

Winner of the Week: Do312


Do312 (who just announced their 7th birthday bash) has been leveling up on creative contests and has the growth to prove it. What kind of growth, you ask? We're talking about:
  • 16,632 new Twitter followers
  • 1,661 Facebook post likes, 1,272 comments and 410 shares
  • 26,666 new email subscribers
... in the past two weeks (!!!).

Let's dig into how they did it:

The Twitter followers came from this contest, in which Do312 asked users to quote and retweet with their favorite Lollapalooza artist to win a pair of GA wristbands. The contest's announcement tweet alone has been retweeted 1,738 times to date and helped catapult our Chicago team to a 76.81% lift in Twitter followers from this point last year.

Metros with more than one pair of tickets to give away to a major festival, take note of the above! If you're using more than one pair for an on-site giveaway, you may be wasting an opportunity.

Do312 followed up on the Twitter contest with an engagement-fueled Facebook promotion and an emoji explosion on Instagram, leaving Lorena Cupcake & Co with a flurry of Facebook engagement and 64% YoY growth in Instagram followers.

The email growth was spread out between three creative contests: this Toast of the Coast competition, this Cat-Ify A Punk Album contest and this Lollapalooza flyaway -- plus the tried-and-true staples of after-show giveaways and RSVPs for unofficial events around the festival. When all was said and done, the 26,666 new subscribers helped propel Do312 to a week of 147,469 unique email opens, their highest ever. Please reach out to Support for more information on how any of these promotions came together.

The weeks before your city's biggest musical festival can be hectic and stressful, making it easy to put the creativity aside and rush to get everything done. However, these weeks are also usually the best times to push forward on audience growth. Do312 dug in deep and proved that notion here; jean jackets off to them for their hard work.

But the good news from last week wasn't contained to just Chicago. Let's strap on our Jack Daniel's fanny packs and...
Read More

How You (and the network) Did Last Week - 7/19/2017

No comments: Posted by Anonymous at 2:27 PM Labels:

Winner of the Week: Do615


Our Nashville team posted high marks in a variety of categories last week:

Do615 has been leveraging their interns to help produce a impressive amount of content for a team of two full-time employees. Last week's daily emails included guides for yoga events, outdoor summer flicks, french fries and even a solar eclipse list - which, combined with giveaways for big just-announced shows like Jay-Z, Nick Offerman, John Prine and more - resulted in a weekof 26,530 total unique email opens, their most opens in a single week ever and a 447% increase from the same week last year.

On Facebook, Content Manager Rhea Foote did an excellent job sharing timely, relevant articles about Nashville's cost of living increase and underground Nashville bands, which served to amplify Do615's reach and pave the way for Do615-focused posts about National French Fries Day, Toby Keith giveaways and more. Do615 closed the week with WoW increases of Facebook likes up 84%, comments up 235% and shares up 265%.

The aforementioned email wins combined with a flurry of organic search feats for event listings from French Fest to Forecastle - for an 172% lift in site traffic from the same week last year.

I wanted to highlight Do615 in this report because there was no one single thing they did lastweek that blew their stats out of the water. Instead, they did a lot of core things right, specifically:
  • making the most of their interns (did you know we have some killer documentation for that?)
  • having complete and accurate event listings
  • producing timely and useful guides (what's on your content calendar?)
  • securing big giveaways around on-sales
  • clearly surfacing both of the above in daily emails
  • posting interesting, engaging content on social
... which led to a huge week.

But Nashville wasn't the only metro that crushed last week. Five other metros (Do210, Do250, Do317, Do512 and Do617) had a >100% increase in YoY weekly unique email opens and six other metros (Do314, Do317, Do503, Do604, Do617 and HazTJ) had a >100% increase in site traffic from the same week last year. Let's crack open an ice cold Pepsi Fire and...
Read More

Wednesday, July 19, 2017

How You (and the Network) Did Last Week - 7/11/2017

No comments: Posted by Anonymous at 9:01 AM Labels:

Winner of the Week: Do214


We're continuing the previous KPI update's theme of metros benefitting immensely from cultural event listings. Last week, Do214 had their highest week of traffic ever, thanks largely to the performance of these two event pages, which combined for 8,433 sessions. For comparison, that's 28% more sessions than Do214's entire site-wide weekly traffic average in 2016.

4,217 of those sessions came from organic search, with Do214 ranking impressively highly for searches like "fireworks in dallas tonight", "garland fireworks" and "dallas fireworks tonight", while a direct link from the local ABC station's website drove another 1,245 visits.

Two weeks in a row, two metros have had their highest weeks of traffic ever because of organic search wins like these. Who's next?! Who wants help setting up scrapers to bring in these sorts of events?!

There were a lot of other wins to celebrate from last week: Boston's traffic is up 556% from last week last year; Tijuana's up 438%; St. Louis 409%; and Austin had their highest week of traffic since SX, to name a few. Hats off to all of your hard work! 
Read More

Tuesday, July 11, 2017

How You (and the network) Did Last Week - 7/7/2017

No comments: Posted by Anonymous at 12:34 PM Labels:

Winner of the Week: Do314


 Our St. Louis team experienced a parade's worth of organic search traffic last week, propelling them to their highest week of traffic ever (a 615% increase from the same week last year).

Do314, who had previously averaged 6,514 weekly sessions over the prior 8 weeks, acquired 16,326 sessions last week from organic search alone -- mostly driven by people searching for things to do over 4th of July weekend and finding these 5 events, all of which were featured on Do314's 4th of July To-Do List.

Do314's General Manager Sarah Berkowitz had this to add:

Claire (Boxdorfer - CM) did a great job making sure we had as many established 4th of July events/fests on site at the beginning of the summer/early June.... Each of these events is a very well established, family-friendly holiday celebration around the region. What's interesting is that all of them are on different sides of town, so the ones that grabbed the most traffic truly cover the 4 corners of STL. 

Having complete and accurate event listings for all of our cities' cultural goings-on is paramount to our mission of helping people find awesome stuff to do. You never know which events are going to be your organic search kingpins, and the only way to set yourself up for success is by having complete coverage of everything happening in your hood.

If you're having trouble keeping up with your listings or would like an extra set of eyes on your coverage, please reach out to Support. And with no further delay....
Read More

How You (and the network) Did Last Week - 6/27/2017

No comments: Posted by Anonymous at 12:33 PM Labels:
Our network had our highest week of traffic ever last week (545,171 visits)! Congratulations, team. But while there may be 20 metros, there is only one Khalid, and with that in mind...

Winner of the Week: DoLA


DoLA had their highest week of traffic of all time last week, largely driven by the crushing performance of their RSVP for Khalid's concert at Santa Monica Pier. The event racked up 40,190 RSVPs and 73,916 pageviews throughout last week (plus another 2,789 from their Twilight Concert Series ECP), making it one of the most successful RSVPs in network history.

Twitter highlights from the event included: 
These stats speak to the power of:
  1. leveraging your owners' connections
  2. leveraging our RSVP platform
Regarding #1, DoLA's General Manager, Ben de Ayora, had this to share:

The partnership came through our owner's relationship with the pier and the group that has been putting these shows together for 10 years. It's incredibly important that GMs take full advantage of everything their owners have to offer. We have been lucky enough to really grow with this series and other metros should be looking for free concert series where they can come in an ad value through an ECP or with media. 

Regarding #2: Despite being frequently referenced as a 'bread and butter' component of our product, only 5 metros have more than 5 active RSVPs on their site as of this update - and 7 don't have any at all. Please let us know how we can help you with that.

For starters, one note is that all metros' RSVPs live at doXYZ.com/events/rsvp - and we highly recommend checking out other cities for inspiration on what sort of offers you can put together, especially DoLA, Do312 and doNYC. Content Managers can learn more about our RSVP platform's functionality here.

But! RSVPs or no RSVPs, our network had a stellar week last week. Thanks to you all for making it happen! Click below to see all of the updated KPI stats - and please let us know what questions you have.
Read More
Subscribe to: Posts (Atom)

Wednesday, August 9, 2017

How You (and the network) Did Last Week - 8/2/2017

Winner of the Week: Do312


Do312 (who just announced their 7th birthday bash) has been leveling up on creative contests and has the growth to prove it. What kind of growth, you ask? We're talking about:
  • 16,632 new Twitter followers
  • 1,661 Facebook post likes, 1,272 comments and 410 shares
  • 26,666 new email subscribers
... in the past two weeks (!!!).

Let's dig into how they did it:

The Twitter followers came from this contest, in which Do312 asked users to quote and retweet with their favorite Lollapalooza artist to win a pair of GA wristbands. The contest's announcement tweet alone has been retweeted 1,738 times to date and helped catapult our Chicago team to a 76.81% lift in Twitter followers from this point last year.

Metros with more than one pair of tickets to give away to a major festival, take note of the above! If you're using more than one pair for an on-site giveaway, you may be wasting an opportunity.

Do312 followed up on the Twitter contest with an engagement-fueled Facebook promotion and an emoji explosion on Instagram, leaving Lorena Cupcake & Co with a flurry of Facebook engagement and 64% YoY growth in Instagram followers.

The email growth was spread out between three creative contests: this Toast of the Coast competition, this Cat-Ify A Punk Album contest and this Lollapalooza flyaway -- plus the tried-and-true staples of after-show giveaways and RSVPs for unofficial events around the festival. When all was said and done, the 26,666 new subscribers helped propel Do312 to a week of 147,469 unique email opens, their highest ever. Please reach out to Support for more information on how any of these promotions came together.

The weeks before your city's biggest musical festival can be hectic and stressful, making it easy to put the creativity aside and rush to get everything done. However, these weeks are also usually the best times to push forward on audience growth. Do312 dug in deep and proved that notion here; jean jackets off to them for their hard work.

But the good news from last week wasn't contained to just Chicago. Let's strap on our Jack Daniel's fanny packs and...
Posted by at No comments:
Labels:

How You (and the network) Did Last Week - 7/19/2017

Winner of the Week: Do615


Our Nashville team posted high marks in a variety of categories last week:

Do615 has been leveraging their interns to help produce a impressive amount of content for a team of two full-time employees. Last week's daily emails included guides for yoga events, outdoor summer flicks, french fries and even a solar eclipse list - which, combined with giveaways for big just-announced shows like Jay-Z, Nick Offerman, John Prine and more - resulted in a weekof 26,530 total unique email opens, their most opens in a single week ever and a 447% increase from the same week last year.

On Facebook, Content Manager Rhea Foote did an excellent job sharing timely, relevant articles about Nashville's cost of living increase and underground Nashville bands, which served to amplify Do615's reach and pave the way for Do615-focused posts about National French Fries Day, Toby Keith giveaways and more. Do615 closed the week with WoW increases of Facebook likes up 84%, comments up 235% and shares up 265%.

The aforementioned email wins combined with a flurry of organic search feats for event listings from French Fest to Forecastle - for an 172% lift in site traffic from the same week last year.

I wanted to highlight Do615 in this report because there was no one single thing they did lastweek that blew their stats out of the water. Instead, they did a lot of core things right, specifically:
  • making the most of their interns (did you know we have some killer documentation for that?)
  • having complete and accurate event listings
  • producing timely and useful guides (what's on your content calendar?)
  • securing big giveaways around on-sales
  • clearly surfacing both of the above in daily emails
  • posting interesting, engaging content on social
... which led to a huge week.

But Nashville wasn't the only metro that crushed last week. Five other metros (Do210, Do250, Do317, Do512 and Do617) had a >100% increase in YoY weekly unique email opens and six other metros (Do314, Do317, Do503, Do604, Do617 and HazTJ) had a >100% increase in site traffic from the same week last year. Let's crack open an ice cold Pepsi Fire and...
Posted by at No comments:
Labels:

Wednesday, July 19, 2017

How You (and the Network) Did Last Week - 7/11/2017

Winner of the Week: Do214


We're continuing the previous KPI update's theme of metros benefitting immensely from cultural event listings. Last week, Do214 had their highest week of traffic ever, thanks largely to the performance of these two event pages, which combined for 8,433 sessions. For comparison, that's 28% more sessions than Do214's entire site-wide weekly traffic average in 2016.

4,217 of those sessions came from organic search, with Do214 ranking impressively highly for searches like "fireworks in dallas tonight", "garland fireworks" and "dallas fireworks tonight", while a direct link from the local ABC station's website drove another 1,245 visits.

Two weeks in a row, two metros have had their highest weeks of traffic ever because of organic search wins like these. Who's next?! Who wants help setting up scrapers to bring in these sorts of events?!

There were a lot of other wins to celebrate from last week: Boston's traffic is up 556% from last week last year; Tijuana's up 438%; St. Louis 409%; and Austin had their highest week of traffic since SX, to name a few. Hats off to all of your hard work! 
Posted by at No comments:
Labels:

Tuesday, July 11, 2017

How You (and the network) Did Last Week - 7/7/2017


Winner of the Week: Do314


 Our St. Louis team experienced a parade's worth of organic search traffic last week, propelling them to their highest week of traffic ever (a 615% increase from the same week last year).

Do314, who had previously averaged 6,514 weekly sessions over the prior 8 weeks, acquired 16,326 sessions last week from organic search alone -- mostly driven by people searching for things to do over 4th of July weekend and finding these 5 events, all of which were featured on Do314's 4th of July To-Do List.

Do314's General Manager Sarah Berkowitz had this to add:

Claire (Boxdorfer - CM) did a great job making sure we had as many established 4th of July events/fests on site at the beginning of the summer/early June.... Each of these events is a very well established, family-friendly holiday celebration around the region. What's interesting is that all of them are on different sides of town, so the ones that grabbed the most traffic truly cover the 4 corners of STL. 

Having complete and accurate event listings for all of our cities' cultural goings-on is paramount to our mission of helping people find awesome stuff to do. You never know which events are going to be your organic search kingpins, and the only way to set yourself up for success is by having complete coverage of everything happening in your hood.

If you're having trouble keeping up with your listings or would like an extra set of eyes on your coverage, please reach out to Support. And with no further delay....
Posted by at No comments:
Labels:

How You (and the network) Did Last Week - 6/27/2017

Our network had our highest week of traffic ever last week (545,171 visits)! Congratulations, team. But while there may be 20 metros, there is only one Khalid, and with that in mind...

Winner of the Week: DoLA


DoLA had their highest week of traffic of all time last week, largely driven by the crushing performance of their RSVP for Khalid's concert at Santa Monica Pier. The event racked up 40,190 RSVPs and 73,916 pageviews throughout last week (plus another 2,789 from their Twilight Concert Series ECP), making it one of the most successful RSVPs in network history.

Twitter highlights from the event included: 
These stats speak to the power of:
  1. leveraging your owners' connections
  2. leveraging our RSVP platform
Regarding #1, DoLA's General Manager, Ben de Ayora, had this to share:

The partnership came through our owner's relationship with the pier and the group that has been putting these shows together for 10 years. It's incredibly important that GMs take full advantage of everything their owners have to offer. We have been lucky enough to really grow with this series and other metros should be looking for free concert series where they can come in an ad value through an ECP or with media. 

Regarding #2: Despite being frequently referenced as a 'bread and butter' component of our product, only 5 metros have more than 5 active RSVPs on their site as of this update - and 7 don't have any at all. Please let us know how we can help you with that.

For starters, one note is that all metros' RSVPs live at doXYZ.com/events/rsvp - and we highly recommend checking out other cities for inspiration on what sort of offers you can put together, especially DoLA, Do312 and doNYC. Content Managers can learn more about our RSVP platform's functionality here.

But! RSVPs or no RSVPs, our network had a stellar week last week. Thanks to you all for making it happen! Click below to see all of the updated KPI stats - and please let us know what questions you have.
Posted by at No comments:
Labels:
Subscribe to: Posts (Atom)