How You (and the network) Did Last Week

How You (and the network) Did Last Week - 3/23/15

Posted by Anonymous at 8:47 AM Labels: KPI Updates

In our first KPI update post-SX, it seemed like a crime to not acknowledge Do512 for another year of the massive fest under their collective belts. Especially when you consider that March of this year brought an increase of more than 100K sessions of site traffic when compared to the same SX + pre-SX lead up time interval last year.

While organic traffic and email both saw nice upticks, more than half of this YoY increase came from Facebook alone. Some specific standouts:

This post about an art installation hit a jackpot of people looking to escape the hustle and bustle of the fest.
A steady stream of boosted posts featuring show announcement roundups like this,this, this, and this were consistent drivers of solid traffic.
However, given the year-round popularity of lists of free stuff and lists of booze stuff, it's no surprise that their SX list of free booze was the biggest beneficiary of Facebook traffic, thanks to posts like this and this.

Nice work guys, and we're looking forward to you doing it even bigger next year!

For the rest of the network that doesn't have the luxury of hosting an international music/tech/film fest - it was still a pretty fantastic week. Eight out of ten metros that have been around for over a year have 40% or more site traffic than they did the year previous. On top of that, Louisville and Seattle had their 3rd and 4th highest weeks of traffic since their respective launches. If I could give winner accolades to all of you, I would.

Check out the things you did well last week, as well as the things you can do event better, in the newly updated KPI report below:

Tuesday, March 24, 2015