Winner of the Week: Do210!
- The event page received over 2,500 pageviews the day it went live.
- On that same day, more than 1,000 people RSVP'd
- No surprise that the event also received the most interaction on socials for the week
The fact that yet another RSVP had such an impact on week-to-week traffic made me think - how much is an RSVP actually worth? Not specifically in terms of cash, since you should get any money you can from partners running RSVPs. I'm more curious about it in terms of traffic - what's the incremental lift of running an RSVP compared to a standard event?
Luckily, thanks to us rolling out content groups in Google Analytics, we can now answer that question. Check it out for Do210 specifically:
- Since content grouping went live on January 27th, Do210 has had 2,014 event pages that received 24,061 pageviews. So on average, an event page receives just under 12 pageviews (11.95 to be exact).
- On the other hand, there were only 6 separate RSVP events during this time that accounted for 4,981 pageviews. So an average of 830 pageviews per RSVP event.
- So every time Do210's site hosted an RSVP, they added an average of 818 pageviews above building out a standard event page. Or put another way, it takes the traffic of 70 different standard event pages to get the same traffic as one RSVP on Do210.
This is obviously skewed somewhat, since they only have a few RSVPs, and one was massive. But check out the table below and you'll see similar comparisons with other metros:
Do312 - 182 more pageviews per RSVP
| # of Events | Pageviews | Average |
| Standard Event | 5793 | 101317 | 17.5 |
| RSVP | 154 | 30655 | 199.1 |
Do317 - 164 more pageviews per RSVP
| # of Events | Pageviews | Average |
| Standard Event | 4122 | 73940 | 17.9 |
| RSVP | 66 | 12006 | 181.9 |
DoLA - 117 more pageviews per RSVP
| # of Events | Pageviews | Average |
| Standard Event | 4785 | 63255 | 13.2 |
| RSVP | 57 | 7394 | 129.7 |
Do206 - 398 more pageviews per RSVP
| # of Events | Pageviews | Average |
| Standard Event | 2443 | 32453 | 13.3 |
| RSVP | 20 | 8218 | 410.9 |
Curious about how much of a difference RSVPs make in your market? Or wondering how many more pageviews a Giveaway gets on average? Hit up support@dostuffmedia.com, and we'll showyou how to find all of those good stats and more.
In the meantime, check out your updated stats below, and have a winner-worthy week!
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