Things are starting to starting to heat up in 2015 as we cruise into March. Check out all the awesome stuff that’s been going on around the Network the past couple of weeks!
Do206’s Freewheelin’ Bicycle Ads
If you been in downtown Seattle the past week, you might have noticed Do206’s logo roll by you on the back of a bike. Do206 put together a great trade deal with the “carbon free cargo” company, Freewheel.
As part of the deal, Do206 exchanged 2 weeks of brand ads on their site for 1.5 weeks of Freewheel ads on their bikes. Freewheel also posted a great blog post introducing Do206 to its followers. (CMs -- scout that link back to Do206!)
This was a great win by Do206 to leverage excess ad inventory on the site into greater brand awareness in the downtown Seattle area.
doNYC’s Governors Ball ECP
doNYC has always had a close relationship with the Governors Ball festival, but this year they worked together to build an ECP on the Gov Ball website to show curated concerts featuring Gov Ball artists in NYC.The ECP was introduced yesterday in a dedicated email blast by Governors Ball, and has received over 4.7K page views in the first 24 hours!
Other News
Here's a quick rundown of other big happenings around the Network:- Do214 Anniversary Party: Do214 is throwing their 1st Anniversary Party on April 25th with Dan Deacon headlining. Users can RSVP for free entry, or pay $5 for a guaranteed slot. So far, over 500 people have RSVP’d.
- Radio Isn't Dead: Do214 debuted “Do214 Radio” on DFW internet radio station The Indie Verse, playing music and sharing weekly event picks. doNYC also launched their very first podcast, in which we "Hot Girls Eating Pizza" is a thing and Rick Ross hosted a ski trip in Pennsylvania. Counting HazDF, there are now 3 podcasts in the DoStuff Network!
- #DoTheOscars: Our Network-wide hashtag was posted in over 500 tweets and RT’s, and landed Do312 a mention in a Yahoo! News article about red carpet reactions.
- Moon Block Party ♥’s DoLA : DoLA worked with their friends at Moon Block Party to have the “Moon Block Events” tab on their site link directly to http://dola.com/moonblock. Great work by DoLA to prove that you don’t need to build an ECP to help your partners host their events.
- Do617 Got RT’d: Do617 got a retweet from comedian Kevin Hart about his shows in Boston in June. If you want to know what happens when you get RT’d by an artist with 17.3M Twitter followers, it looks something like this:
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