Winner of the Week: Do617!
We're T-minus one day until app launch, so make sure to check out where things stand in the App User Leaderboard. DoLA leads the total number of new app users in September, while San Antonio gains on Do317's % of audience lead. Do210 gained more than 100 new users last week a high mark for any metro launched in the past 2 years. Of course, when we hit public announce tomorrow and you guys start churning on local press outreach, all of this could change!
Outside of the app realm, Do617's September holiday cheer netted them our Winner of the (past two) Week(s) award. Check it out:
- In the past month, Do617 received 2.1K RSVP clicks. Compare that to the 13 months from their launch until the start of August, where their total number of RSVPs was 1.8K. What made the difference? A little ol' event Do617 put together dubbed the Allston Christmas Block Party.
- That event alone was good for over 1.7K RSVPs, which equated to a cool 7K pageviews on that one event. Or put simply, perhaps more impressive, it was their second-highest visited page for the entire year, only after their guestlist. For those of you keeping track at home, that's more traffic to that page than for giveaways to Foo Fighters, Madonna, or (gasp) New Kids on the Block.
- The event was a great example of co-opting a local tradition to have a kick ass party with bands, cheap PBR, food trucks, and even a bike valet. As is the case with most successful RSVPs, that traffic was spread fairly evenly between all channels, but with social taking the lead with 44% of total traffic. No surprise, as the event was a natural fit for Facebook (check out the hundreds of likes on this post, this post and this post)
- Of course, the reason for the season was Do617 selling the event to PBR for a cool $10K, which is the greatest gift of all. Nice work guys!
That's all we have time for today; check out all of your stats goodness from the previous week below:
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