It's late, and you probably want to see last week's stats, so we'll cut to the chase and dive into the Winners of the Week:

In the midst of this busy holiday season, I'd like to encourage you to check out this week's edition of the Weekly KPI Report. A round of accolades to the Winners of the Week:

1. ECPeasy, Lemon Squeezy. HazDF received more traffic to ECPs than they have had in the previous 8 weeks. Since the amount of traffic to ECPs is largely out of your control post-ECP site launch, HazDF has continued to grow their ECP traffic by signing on additional partners. Their total number of ECPs partners climbed to an impressive six different calendars with the launch of FueTT last week.
   
   New markets can benefit immensely from locking in high traffic ECPs, as HazDF gets roughly 40% of their total traffic from ECPs each week. However, it's not just fledgling markets that stand to gain from ECPs. In the last 3 months, DoNYC has had 25K more ECP visitors YoY thanks to strong performance from sites like SummerStage, WFUV, Free Williamsburg, andOkayPlayer.
   
2. Museums: Not Just For Old People. Do512's traffic is up more than 10% compared to last year, and the biggest cause is their Austin Museum Day List. That list of museums opening up their doors for free was the 4th most popular Do512 page last week and had 318% more traffic than it did last year. Acquisition-wise, the Museum Day feature drove more traffic to site than any other single piece of content on Facebook, Twitter, and Email.
   
   The Museum Day list is a prime example of two components that make or break a list:
   --Is this list relevant to my audience? Do512 gets A TON of traffic of people looking for free things to do, hence a collection of museums you could go to for free was guaranteed to hit the mark.
   --Is this content easy to find somewhere else? In this case, Museum Day isn't a massive affair with every entertainment blog in the city listing the participating venues. Yet for those people that needed a guide to the days' events, that need was fulfilled by Do512.
   
   Together those made for a doggone great piece of list-making.

Hola DoCrew,

1. Give It Away, Give It Away, Give It Away, Boston. Do617 had its highest week of traffic to site since we began collecting weekly stats. The ticket to big traffic? Offering free tickets to big ticket shows. Or said less confusingly- Do617 locked in ticket giveaways to Jack White, Stevie Wonder, and The New England Patriots.
   
   All said, their Guestlist page was far and away their most clicked link in their weekly newsletter, and more users clicked the Win + Buy buttons than any week prior. Just as securing ticket giveaways from fest partners can be a guaranteed traffic win, these ticket giveaways to "headliner" acts drive traffic similarly.
   
2. RSVParty Hard. Do312's traffic is up 15% compared to last year, thanks to a slew of RSVP events that could rival even Boston's goal of giving users free stuff. The most popular of these was an Adrew WK dj set, but other popular pages included a boozy alley art installation, a pizza party graced with Macaulay Culkin's presence, and a Hood Internet show/video game party/Budweiser donation-athon.
   
   All in all, the top 6 Do312 pages, in terms of user engagement, were all RSVPs. If those events don't get your creativity flowing to start putting together some unique RSVP events for your audience, consider this: the amount of users landing on Do312's homepage was up 40% YoY, whereas Do312's homepage pageviews (whether as a landing page or not) were up 80%. This indicates that having an abundance of great events (like several RSVPs) means users aren't just entering the site to RSVP/enter a giveaway and leaving. Instead, they're coming to Do312, RSVPing for an event, then heading back to the homepage or other event listings to find even more cool events. Hit that threshold of listing multiple awesome events every day, and your users will do the same.

Thanks to Labor Day, it's been awhile since we've had an updated Weekly KPI Report. Despite the week off, data for the last two weeks is now populated, which leads us to this edition ofWinners of the Week: 

1. Seattle Invokes the 12th Man of Traffic. Do206 rolled out their feature interviewing several Seatlle music mainstays about the upcoming Seahawks season, and the combination of local pride and football fervor turned into a big traffic win.   
   
   Hawk Rock pages accounted for 30% of total traffic over the past week, with a total of nearly 5K pageviews. One main reason this content received as much traffic as it did was due to Do206 shoutouts from the artists being interviewed. For example, Nick Harmer's interview was the most popular landing page on Do206 this last week by a long shot, primarily because of the page being featured on Death Cab for Cutie's Facebook page.
   
   When featuring content on your site, lean on anyone that's involved to share on their own channels so that you can rack up the referral traffic. This is especially important for developing metros that are still trying to build up larger followings on social (even if your Seahawks tweets get shared and favorited an uncanny 12 times).
   
2. Tiff Engagement ADDing Up. Do416 built out a lense for the Toronto International Film Festival, allowing users to visit a site entirely devoted to TIFF events. Their audience responded by adding events to their calendar in droves, as evidenced by the 554 "ADD" clicks last week, more than twice as much as any of the previous weeks.
   
   Additionally, their newsletter featuring TIFF in the subject line received more opens than any other email since we began collecting Toronto's weekly stats, as well as the second most traffic to site. Let us know if you have an idea for a lense that we can help set up to boost engagement similarly in your market.
   
3. Do214 Voted Mayer of RSVPville. In the past week, Do214 had more traffic and new visitors to their site than in any previous week of Weekly KPI reports, thanks to the success of their Mayer Hawthorne RSVP.
   
   The event itself had over 500 RSVPs, and was a huge driver of user acquisition, as it accounted for 30% of new users to the site during the past week. Very few things work as well to hook new users as a big name RSVP, since users get a great show, and you get new people familiar with your DoXXX and subscribed to your email list.
   
4. Quick Kudos to Do314 for switching over to Mailchimp. After leaving FanBridge, their open rate went up by 6%, and their click rate went up by 1%. Congrats on the switch!

• Month over month (MoM) data is now accurate! We've made it through 8 weeks of this, so you should now have a better long term idea of where you stand.
  
• Two new dashboards! While knowing how many people are clicking on your emails and engaging on your social channels is great, it's difficult to replicate success without knowing which content is driving these numbers. For this reason we've built two new diagnostic dashboards: Social and Email. Each will show the content on your site that is driving the most interaction in the respective channel.
  
  This is where the dashboards will appear in your Weekly KPI Report, and this is what they'll look like in analytics. For a refresher on how to download and use any of the dashboards, check out slides 17-20 of this deck.
  
  ***Note to see email interaction data in Google Analytics, you'll need to enable it on each campaign you send out (screenshot). Otherwise no tracking data will appear. 

1. MoM is just WoW upside down. Now that MoM data is in, who had the highest increases in traffic to their site? With a 57% increase in traffic to site, it should be no sorpresa that it's HazDF.
   
   The difference is easy to see. Last month, there were no RSVPs. Yet HazDF broke the seal this month with events like this anniversary party and various events at the Bonus Creative Week Festival. These, plus a partnership with Ceremonia music festival to give away tickets and design their festival lineup/scheduler (as part of an ad package, of course) all helped traffic trend upwards.
   
   Other MoM winners for traffic to site include:
   --DoNYC: Up 55%
   --DoLA: Up 42%
   --Do206: Up 40%
   
2. Rogue Waves of Engagement. Do415 blew their record for RSVPs out of the water with this free Rogue Wave-headlined festival/block party. Do415 previously never had a week with more than 200 RSVPs, this past week, they had 864. The real deal is that this kind of engagement reaps serious traffic. More people visited the block party event page than any other page on the site (including the homepage!), and it accounted for roughly as many pageviews as the next 3 most popular pages combined.
   
   Cue the broken record section: Festivals = big traffic. RSVPs = big traffic. Put them together? Traffic magic.