How You (and the network) Did Last Week - 9/8/14

Thanks to Labor Day, it's been awhile since we've had an updated Weekly KPI Report. Despite the week off, data for the last two weeks is now populated, which leads us to this edition ofWinners of the Week: 

1. Seattle Invokes the 12th Man of Traffic. Do206 rolled out their feature interviewing several Seatlle music mainstays about the upcoming Seahawks season, and the combination of local pride and football fervor turned into a big traffic win.   
   
   Hawk Rock pages accounted for 30% of total traffic over the past week, with a total of nearly 5K pageviews. One main reason this content received as much traffic as it did was due to Do206 shoutouts from the artists being interviewed. For example, Nick Harmer's interview was the most popular landing page on Do206 this last week by a long shot, primarily because of the page being featured on Death Cab for Cutie's Facebook page.
   
   When featuring content on your site, lean on anyone that's involved to share on their own channels so that you can rack up the referral traffic. This is especially important for developing metros that are still trying to build up larger followings on social (even if your Seahawks tweets get shared and favorited an uncanny 12 times).
   
2. Tiff Engagement ADDing Up. Do416 built out a lense for the Toronto International Film Festival, allowing users to visit a site entirely devoted to TIFF events. Their audience responded by adding events to their calendar in droves, as evidenced by the 554 "ADD" clicks last week, more than twice as much as any of the previous weeks.
   
   Additionally, their newsletter featuring TIFF in the subject line received more opens than any other email since we began collecting Toronto's weekly stats, as well as the second most traffic to site. Let us know if you have an idea for a lense that we can help set up to boost engagement similarly in your market.
   
3. Do214 Voted Mayer of RSVPville. In the past week, Do214 had more traffic and new visitors to their site than in any previous week of Weekly KPI reports, thanks to the success of their Mayer Hawthorne RSVP.
   
   The event itself had over 500 RSVPs, and was a huge driver of user acquisition, as it accounted for 30% of new users to the site during the past week. Very few things work as well to hook new users as a big name RSVP, since users get a great show, and you get new people familiar with your DoXXX and subscribed to your email list.
   
4. Quick Kudos to Do314 for switching over to Mailchimp. After leaving FanBridge, their open rate went up by 6%, and their click rate went up by 1%. Congrats on the switch!