Hola DoCrew,
- Give It Away, Give It Away, Give It Away, Boston. Do617 had its highest week of traffic to site since we began collecting weekly stats. The ticket to big traffic? Offering free tickets to big ticket shows. Or said less confusingly- Do617 locked in ticket giveaways to Jack White, Stevie Wonder, and The New England Patriots.
All said, their Guestlist page was far and away their most clicked link in their weekly newsletter, and more users clicked the Win + Buy buttons than any week prior. Just as securing ticket giveaways from fest partners can be a guaranteed traffic win, these ticket giveaways to "headliner" acts drive traffic similarly. - RSVParty Hard. Do312's traffic is up 15% compared to last year, thanks to a slew of RSVP events that could rival even Boston's goal of giving users free stuff. The most popular of these was an Adrew WK dj set, but other popular pages included a boozy alley art installation, a pizza party graced with Macaulay Culkin's presence, and a Hood Internet show/video game party/Budweiser donation-athon.
All in all, the top 6 Do312 pages, in terms of user engagement, were all RSVPs. If those events don't get your creativity flowing to start putting together some unique RSVP events for your audience, consider this: the amount of users landing on Do312's homepage was up 40% YoY, whereas Do312's homepage pageviews (whether as a landing page or not) were up 80%. This indicates that having an abundance of great events (like several RSVPs) means users aren't just entering the site to RSVP/enter a giveaway and leaving. Instead, they're coming to Do312, RSVPing for an event, then heading back to the homepage or other event listings to find even more cool events. Hit that threshold of listing multiple awesome events every day, and your users will do the same.
That's all for this week; check your stats, do some amazing things this week, and hopefully read about your successes in next week's update!
As always, reach out if you think there's a big win in your market we overlooked, or if you have any questions at all.
Thanks!
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