How You (and the network) Did Last Week - 8/4/14

Hi All,

It's Monday evening, and that means Weekly KPI report time! Now that most cities have 5 weeks total of data, you'll start seeing the "MoM" row of data populating BUT ignore this data for now. Until we have 8 weeks of data, the month over month historical comparison will be artificially inflated. 

Onto the meat of the KPI report, with this edition of traffic Winners of the Week:

1. Must We Start With Durst?: Do617 reached new heights for shared content thanks to a promoted Facebook post featuring none other than the Limp Bizkit frontman. The post received more shares than any other Do617 post since KPI tracking began.
   
   So while this might not be a ringing endorsement for Do617 audience's taste, it does prove that sometimes the announcement of a oft reviled, yet still nostalgic band can work wonders on social. It doesn't however, provide any guidance on why you should take your cookie, and stick it up your yeah.
   
2. Future Folk Tour Still Going Strong: Do214 has had its highest week of traffic, highest week of site engagement (most total WIN/BUY/ADD/RSVP clicks), and most amount of new registered users in the last 5 weeks that we've tracked KPIs.
   
   The single event with the most traffic and user engagement? Yup, Future Folk. On a larger note, hosting RSVPs for unique events that your audience cares about will quickly boost 1) Traffic 2) User Engagement and 3) User Acquisition all in one fell swoop.
   
3. Chicago Goes Wild for the Night. If there was ever any doubt on the impact of hosting aftershows on your site, Do312's Lollapalooza Aftershows page proves it can be the golden ticket to gobs of traffic. There's a reason why Do312's rows of data are all green in the sheet, including traffic being up 13% compared to last year. Lolla Aftershows got 10K more people landing on it this year than last.
   
   Admittedly, not everybody has Lolla in their market, but almost everybody has a festival. As more and more fests become the marquee trafficked event in your market, hosting their aftershow events can be the ultimate way to capitalize on the traffic. 

And here's your updated Weekly KPI Report so you can do your own digging in: