What DoStuff's Doing: Lense/List Love, Product/Program Progress, and Office Operations

Weeks 1/28 - 2/12

Episode 5 is in full force here at DoStuff with a few projects already marked "DoNE!" and many more moving forward, including lenses, the Guestlist app, support resources, and NEW Doers. All the details below.

Lense/List Love

Maybe "lense" shouldn't have an "e" at the end. Maybe "DoStuff" should be two words. Maybe there is genius is going against the grain and Facebook with be copying our "lenses" soon enough.

After our Speed Optimization project, our Lense/List project has been top priority. Lists have always been a huge driver of traffic and way of featuring content unique to our platform. Lenses are similar to lists but with more STUFF to serve as comprehensive curation for SX or scenes, like LGBTQ to metal.

Check out these SX pages of beauty:

SX Event List

SX Artist Quickview

In the past two weeks, we've developed design customization for lenses and shortcut functionality that is the same as on your sites proper. We are continuing to develop lenses and will keep you posted on our progress so that you can get excited about implementing them soon enough!

A/B Tests

Two of our most recent tests were fails! Which is ultimately a win as we move toward best defining what works/what doesn't on your sites.

1. RSVP Modal Entry on List Pages - The results for this test were not conclusive. And nobody felt passionately about it. So when on a list page, RSVP/Giveaway entry will direct to and take place on the event page rather than in a modal.

2. Generic Placeholder Text Replacement - It turns out that users are more likely to open the search modal when the placeholder text reads random suggestions like "Open X" or "SXSW" than "Search events, artists, venues, lists." You can checkout Justin's breakdown of results here.

The next A/B test we will run you are going to L-O-V-E so much you're going to want to share it! That's right, you all asked and we will test: Facebook and Twitter share buttons are going to be input in the event details section of event pages.

Guestlist App

The long-awaited app for your RSVP list management is near close to testing phase. Check out this preview:

Other Improvements

We've made other wide-ranging improvements to our product these past few weeks:

*Event images can be scraped into the cover or poster space. By default, they scrape as the poster image if there is a headliner attached, but you can request a specific scraper fix to have event images input as the cover.
*Artist, venue, and user pages now have a Cover image as well as an Icon image as opposed to a Hero and Default.
*We continue to make improvements to our caching system so that we can combine speeeeeeed with necessary timely updates.

-> By EOD today, USER VOTES should automatically break the user page cache to show those votes immediately. That means whenever you update a List with new events, you should not have to worry about updating anything in Admin or manually busting a cache.***

*A pretty new "Sold Out" tag now displays over "Sold Out" events. All you have to do is make sure "Sold Out" is checked on the event page in Admin.

*End times now show on events! End dates for same date ending shows do not.
*User page fixes: view Followed Artists without seeing dupes and the "Follow" button (because they are already followed).
*LANDING pages for new metros prepping for Launch. See Do214's:

See more recent product update details in our other recent posts.
***This fix is live as well as a few others. Read more here.

LearnStuff Stuff

Everyone on the Delivery Team is contributing to building our new LearnStuff platform, where all support related articles, videos, call notes, etc. will live. We've told many of you that we have a new, improved HelpDesk on the way, so wanted to share a few pretty preview images of how it will look:

LearnStuff Center Homepage

Example Ad Reporting Page

Programs

Nokia is officially wrapped with good vibes all around! We're currently moving forward with Pabst and other brands as part of our 2014 program planning.

Festivals

Bonnaroo redesigned its site and will be launching soon. Floyd Fest launched this week.

Office Operations

DoStuff now has 4 new uppy-downy desks to accommodate our growing team as well as a brand new fancy office in Mary's former studio.

Our growing team now includes Aaron Berkowitz of Do314 who has officially joined us fulltime to lead new metro sales!

Network News

Do416 and HazDF have both made significant progress in conversations with stellar ECP partners as they prepare to launch in the next few weeks.

A few Doers recently celebrated birthdays. Belated happy happy birthday Allie Gruner and Jon Wilson!

Valentine's Day! Olympics! February!

Enjoy your Valentine's Day weekends, staying warm watching the Olympics, and the rest of your February. Come March it's going to be SX,SX,SX, and we'll have LOTS to talk about in prep.

Here are some stellar lists put together by Do512 and Do312 for the season:

*Hearts and HEARTS <3*

A Valentine from our Devs

Thursday, February 13, 2014