Tuesday, May 31, 2016

How You (and the network) Did Last Week - 5/31/16

No comments:

Winners of the Week:


doNYC, DTB, Do416, Do214!


The holiday weekend is up, and we're celebrating with a countdown of metros with crazy trafficlast week:
  • 5th highest week of traffic all time - doNYC. Over the last 10 weeks, doNYC averaged 11,929 weekly site sessions. Last week they received 25,859 sessions to site. How? They just wrapped their first entire week sending daily emails. So things like their Gov Ball giveawaylist of rooftop bars, and Goose boat party all benefited mightily. Yet another large market reaping the benefits of the slick new format.
     
  • 4th highest week of traffic all time - Do416. Toronto's traffic buoyed up on the popularity of their event for the Leafly program, ultimately netting them 2K RSVPs on over 5K sessions.
     
  • 3rd highest week of traffic all time - DoTheBay. Last week was a blend of success for DTB, as their continued strength of email traffic to onsales married with the social campaigns around Migration Week helped them hit 175% YoY traffic.
     
  • Highest week of traffic all time - Do214. More daily email success as they had their first week of more than 5K sessions to site from email. The biggest draw was this RSVP Do214 is running to debut the first public screening of Daft Punk Unchained.
It's no coincidence that all the metros above have moved away from the older weekly template, giving them the flexibility to highlight events they're producing, brands they're partnering with, big on sales, and the hottest RSVPs.

Once you've finished checking out those examples of sure-fire winners, take a look through your freshly updated stats below:
Read More

Thursday, May 26, 2016

Product Update: New Welcome Emails & Band Notification Subject Lines // Send Us Your Test Ideas

No comments:
Our Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week. Here's what's happening:

New Welcome Emails

We've received great feedback from you, the network, that there is room for improvement in our welcome emails. So, we dug in to figure out how we could make them as effective as possible at directing new users to the parts of our sites that would make them engaged and keep them engaged.

A big part of this work was launching a month-long test with seven different metros to test four alternate versions of our welcome email.

The results of the test indicate that the most effective welcome email for us is a plain-text email with a single call to download the app followed by a request for feedback.


Plain-text email....

We chose the plain text format as opposed to a designed email because the plain-text email had a 9% higher open rate than the control emails with the same subject line in testing. This commitment to plain-text is further supported by similar network tests which have consistently indicated that, in general, plain-text emails are more deliverable than designed ones.

A single call to action....

Most successful onboarding emails have a single, concise CTA with minimal distractions. Our testing echoed this sentiment - as we found that introducing additional links did not lead to an increase in total clicks.

Focusing on the app download....

In our tests, more people who opened the welcome emails clicked on the app download links than any other link in the test or control emails. Out of all welcome email recipients, 6.23% of them clicked the app link, compared to 3.61% for giveaways, .61% for the homepage and .61% for syncing their Facebook or Spotify accounts. An app download click is also more likely to lead to long-term engagement with your metro than a link to your giveaways page, and informing users about the app after signup is a logical next step in the onboarding process.


We'll be rolling out these emails to the network tomorrow morning. We'll continue to monitor their performance across the network - and if you have any ideas for further tests with these (or any other emails), please let us know!

Deep Links - An Update & New Recommendation

 While deep links are an attractive and effective partnership tool when they work effectively, the nature of our platform's development process and the available deep link providers' functionality is such that deep links are too unreliable to be counted on. We keep fixing them and they keep breaking with each new update - and there's nothing to ensure that this won't keep happening, despite our continued efforts.

 Therefore, you should no longer use deep links to direct users to specific pages within the app, you should no longer pitch them into partnerships and we are not going to spend any more time working to fix them within the near future.

 This said, it's important to note the difference between deep links and linking people to download the app. You can (and should) still track installs with dedicated branch links that take people to the proper version of the app store depending on their device (such as app.doXYZ.com). You should still pitch these into partnerships - and you should be reaching out to Support for us to provide you with a download link whenever directing people to the app store as part of a download campaign.

 Your messaging - when directing people to partnership content in the app via a branch link - should be similar to deep links in that you'll say "Download the DoStuff app to do this thing..." but you'll want to make sure that either (A) users can easily find what they're looking for once landing on your app home page or (B) you provide them with any instructions they need to find the thing that the promotion is tied to.

 As always, please let us know if you have any questions about this.

New Subject Lines For Band Notification Emails

You may have noticed a slight change in the subject lines of your band notification emails. They used to be "Just Announced: {bands}" - and now they're "{bands} - Just Announced".

This change was the result of another recent growth test, in which we tested our existing subject lines against four alternate versions in three different metros. "{bands} - Just Announced" was the winner in every metro - so we've rolled that line out to the whole network (and the Spanish equivalent for our Spanish metros, of course). 


This data echoes a larger trend that has popped up in many of our tests - whenever possible, naming specific bands in subject lines and social posts increases engagement across the board.

Tip Of The Week: Send Us Your Test Ideas

Since our #1 priority for this year is audience growth, we've been rolling out two unique tests every week in order to learn more about what drives real long-term growth. We have a lot of great ideas for tests - some we thought of and some that came through conversations with you, the network.

But we want more! So, if you have a focused idea for a growth opportunity that we can test, shoot it over to Support! If it's awesome, we'll do it - and if it passes, we'll roll it out to the whole network.
Read More

Tuesday, May 24, 2016

How You (and the network) Did Last Week - 5/23/16

No comments:

Winner of the Week: Do250!


Victoria claims their very first winner of the week award thanks to some great audience participation and social sharing. The rundown: 
  1. Not one to miss out in the thick of festival season, Do250 has been working with several festivals like Rifflandia and Rock The Shores, promoting them with the standard media and giveaways. But last week, one festival partnership became an outlier - Tall Tree Festival.
     
  2. As part of the promotion for Tall Tree, Do250 is running a contest for local bands to win a set time in the festival. Split into three rounds of 1) artists submissions 2) voting on the nominees and 3) a final showdown event to select the winner, Do250 is the hub for each stage of the contest. 
     
  3. The results after round 2: Do250's post on Facebook blew up with 112 shares, a majority of which came from bands hitting up their audience to vote (example here andhere). All told, Do250 received 7.5K pageviews on the voting page, and more than double the site sessions of any previous week.  
Yet another example of how creating a contest that drafts off the audience of a popular festival yields dividends. I imagine there are other metros outside of Do250 where this opportunity is ripe (not that Do250 is the first to do a wildly successful fest contest).

After you congratulate Do250 on their entrance to the Winner's fold, check out your stats from the week before:
Read More

Tuesday, May 17, 2016

How You (and the network) Did Last Week - 5/16/16

No comments:

Winner of the Week: Do615!


Last Friday was anything but unlucky for Nashville, as they capitalized on an influx of search traffic to snag a special Friday the 13th-edition Winner of the Week
  1. The tradition of the Friday the 13th Tattoo Special dates back to Do314 of yesteryear, where it became one of their most popular features due to organic search traffic. In the following couple of years, other metros have followed suit to highlight the best spots for dubious decision making.
     
  2. Do615 joined the fray this year and immediately got some nice dividends from the content. The page accounted for 22% of their total traffic last week, mostly from peoplesearching various things around Friday the 13th tattoo specials. In total, they had more than 1K sessions from organic search in the 3-4 days leading up to that Friday.
     
  3. On top of that, Do615 pushed out a Cage the Elephant guide + giveaway that got some nice traction on social when several places featured in the guide (herehere, and here) shared it out. Together with their Friday the 13th piece, Nashville was 1 session shy of 6K last week, making it their 3rd highest site traffic week of all time. 
The next Friday the 13th isn't until January of 2017, so you've got plenty of time to build out that content, as well as monitor your search traffic for other successes in the months to come. Curious what pages are racking up organic traffic in other markets? See for yourself.

When you're done with that, take a peek at all of your stats from last week here:

***Note that app stats have climbed drastically in the past couple weeks. We're doing an audit on our end to discover what's causing this, and should have an update out soon.
Read More

Tuesday, May 10, 2016

How You (and the network) Did Last Week - 5/9/2016

No comments:

Winner of the Week: DoLA!


DoLA continued their reign of email dominance with their second highest traffic week of all time. The goods: 
  1. In the 15 weeks since DoLA has switched to the new template and increased their sending frequency from weeklies, they've averaged a weekly click rate of 10.51%. Last week's CTR - 17.96%! But even more impressive, if you look at their single most successful campaign last week, they notched a CTR of 23.3%, meaning almost a quarter of the 36K people that opened the email clicked something in it.
     
  2. So what caused the jump last week? None other than rock luminary Neil Young. A giveaway to the new album listening party hosted by the man himself racked up 6,406 clicks, or more than 75% of the email's total clicks.
     
  3. The lesson here is the importance of subject line. DoLA had the good sense to lead with "Neil Young at Natural History Museum" in their subject, guaranteeing that they not only got a sizable amount of opens, but also setting the openers' expectation of what to hone in on. So even though it was just a bullet point in the giveaways section of their email, it was still able to drive crazy amounts of interaction (and 90%+ YoY traffic growth).
Of course, giveaways and show announcements for big name artists are nothing new in terms of driving email engagement. But it does speak to the importance of methodically leading with your biggest selling point in your subject line. We've recently started developing a hierarchy to help metros choose their subject line leads, which we're testing in two markets, but you can get a sneak peek here.

Otherwise, take a regular peek at your stats below:
Read More

Tuesday, May 3, 2016

How You (and the network) Did Last Week - 5/2/2016

No comments:

Winner of the Week: 


Do214 + Do312 + Do502!


A great week for the network last week, so we'll go with an ultimate trio of quick-hit winners. Starting in numerical order... 
  1. Do214 - Had their highest day of traffic of all time last week, and only missed out on having their highest week of traffic by 3 sessions. Regardless, they can pinpoint their success to their ACL giveaway, which topped 5K pageviews last week. The vast majority of that traffic was driven by this email, with subject line opening of simply "ACL - Win Tickets!" One more factoid - in the 9 weeks since Do214 has made the switch to dailies, their YoY traffic has been up 84%, compared to 63% over the previous 9 weeks. Which leads us to...
     
  2. Do312 - Our largest market on daily emails, and another metro that's seen a >20% YoY lift in site traffic since switching to dailies. Yet again, strong email offerings of announcing the Taste of Chicago lineupSpring Awakening lineup, and new Drake shows produced a solid week of email traffic. But their largest single contributor was once more the announce of Chicago Nightlife Awards voting, which accounted for 10% of their weekly traffic, driven mostly from social sharing from the CNA and various acts involved. All told, Do312 had their highest week of traffic in over 9 months.
     
  3. Do502 - Louisville completed their sweep of public radio station ECPs with the launch of WFPL and WUOL. Plus their work with WFPK let them host the listings for Waterfront Wednesdays, a concert series that garnered some serious social shares. You'll notice a burst of green in the KPI report as both their site and ECP traffic shot upwards last week in response. 
Whether it's daily fest email announces, a local awards partnership, or getting in good with your local public radio stations, hopefully the above give you some ideas for where to get crankin' this week. First step? Check in with your stats from last week, updated for ya right here:
Read More

Tuesday, May 31, 2016

How You (and the network) Did Last Week - 5/31/16

Winners of the Week:


doNYC, DTB, Do416, Do214!


The holiday weekend is up, and we're celebrating with a countdown of metros with crazy trafficlast week:
  • 5th highest week of traffic all time - doNYC. Over the last 10 weeks, doNYC averaged 11,929 weekly site sessions. Last week they received 25,859 sessions to site. How? They just wrapped their first entire week sending daily emails. So things like their Gov Ball giveawaylist of rooftop bars, and Goose boat party all benefited mightily. Yet another large market reaping the benefits of the slick new format.
     
  • 4th highest week of traffic all time - Do416. Toronto's traffic buoyed up on the popularity of their event for the Leafly program, ultimately netting them 2K RSVPs on over 5K sessions.
     
  • 3rd highest week of traffic all time - DoTheBay. Last week was a blend of success for DTB, as their continued strength of email traffic to onsales married with the social campaigns around Migration Week helped them hit 175% YoY traffic.
     
  • Highest week of traffic all time - Do214. More daily email success as they had their first week of more than 5K sessions to site from email. The biggest draw was this RSVP Do214 is running to debut the first public screening of Daft Punk Unchained.
It's no coincidence that all the metros above have moved away from the older weekly template, giving them the flexibility to highlight events they're producing, brands they're partnering with, big on sales, and the hottest RSVPs.

Once you've finished checking out those examples of sure-fire winners, take a look through your freshly updated stats below:

Thursday, May 26, 2016

Product Update: New Welcome Emails & Band Notification Subject Lines // Send Us Your Test Ideas

Our Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week. Here's what's happening:

New Welcome Emails

We've received great feedback from you, the network, that there is room for improvement in our welcome emails. So, we dug in to figure out how we could make them as effective as possible at directing new users to the parts of our sites that would make them engaged and keep them engaged.

A big part of this work was launching a month-long test with seven different metros to test four alternate versions of our welcome email.

The results of the test indicate that the most effective welcome email for us is a plain-text email with a single call to download the app followed by a request for feedback.


Plain-text email....

We chose the plain text format as opposed to a designed email because the plain-text email had a 9% higher open rate than the control emails with the same subject line in testing. This commitment to plain-text is further supported by similar network tests which have consistently indicated that, in general, plain-text emails are more deliverable than designed ones.

A single call to action....

Most successful onboarding emails have a single, concise CTA with minimal distractions. Our testing echoed this sentiment - as we found that introducing additional links did not lead to an increase in total clicks.

Focusing on the app download....

In our tests, more people who opened the welcome emails clicked on the app download links than any other link in the test or control emails. Out of all welcome email recipients, 6.23% of them clicked the app link, compared to 3.61% for giveaways, .61% for the homepage and .61% for syncing their Facebook or Spotify accounts. An app download click is also more likely to lead to long-term engagement with your metro than a link to your giveaways page, and informing users about the app after signup is a logical next step in the onboarding process.


We'll be rolling out these emails to the network tomorrow morning. We'll continue to monitor their performance across the network - and if you have any ideas for further tests with these (or any other emails), please let us know!

Deep Links - An Update & New Recommendation

 While deep links are an attractive and effective partnership tool when they work effectively, the nature of our platform's development process and the available deep link providers' functionality is such that deep links are too unreliable to be counted on. We keep fixing them and they keep breaking with each new update - and there's nothing to ensure that this won't keep happening, despite our continued efforts.

 Therefore, you should no longer use deep links to direct users to specific pages within the app, you should no longer pitch them into partnerships and we are not going to spend any more time working to fix them within the near future.

 This said, it's important to note the difference between deep links and linking people to download the app. You can (and should) still track installs with dedicated branch links that take people to the proper version of the app store depending on their device (such as app.doXYZ.com). You should still pitch these into partnerships - and you should be reaching out to Support for us to provide you with a download link whenever directing people to the app store as part of a download campaign.

 Your messaging - when directing people to partnership content in the app via a branch link - should be similar to deep links in that you'll say "Download the DoStuff app to do this thing..." but you'll want to make sure that either (A) users can easily find what they're looking for once landing on your app home page or (B) you provide them with any instructions they need to find the thing that the promotion is tied to.

 As always, please let us know if you have any questions about this.

New Subject Lines For Band Notification Emails

You may have noticed a slight change in the subject lines of your band notification emails. They used to be "Just Announced: {bands}" - and now they're "{bands} - Just Announced".

This change was the result of another recent growth test, in which we tested our existing subject lines against four alternate versions in three different metros. "{bands} - Just Announced" was the winner in every metro - so we've rolled that line out to the whole network (and the Spanish equivalent for our Spanish metros, of course). 


This data echoes a larger trend that has popped up in many of our tests - whenever possible, naming specific bands in subject lines and social posts increases engagement across the board.

Tip Of The Week: Send Us Your Test Ideas

Since our #1 priority for this year is audience growth, we've been rolling out two unique tests every week in order to learn more about what drives real long-term growth. We have a lot of great ideas for tests - some we thought of and some that came through conversations with you, the network.

But we want more! So, if you have a focused idea for a growth opportunity that we can test, shoot it over to Support! If it's awesome, we'll do it - and if it passes, we'll roll it out to the whole network.

Tuesday, May 24, 2016

How You (and the network) Did Last Week - 5/23/16

Winner of the Week: Do250!


Victoria claims their very first winner of the week award thanks to some great audience participation and social sharing. The rundown: 
  1. Not one to miss out in the thick of festival season, Do250 has been working with several festivals like Rifflandia and Rock The Shores, promoting them with the standard media and giveaways. But last week, one festival partnership became an outlier - Tall Tree Festival.
     
  2. As part of the promotion for Tall Tree, Do250 is running a contest for local bands to win a set time in the festival. Split into three rounds of 1) artists submissions 2) voting on the nominees and 3) a final showdown event to select the winner, Do250 is the hub for each stage of the contest. 
     
  3. The results after round 2: Do250's post on Facebook blew up with 112 shares, a majority of which came from bands hitting up their audience to vote (example here andhere). All told, Do250 received 7.5K pageviews on the voting page, and more than double the site sessions of any previous week.  
Yet another example of how creating a contest that drafts off the audience of a popular festival yields dividends. I imagine there are other metros outside of Do250 where this opportunity is ripe (not that Do250 is the first to do a wildly successful fest contest).

After you congratulate Do250 on their entrance to the Winner's fold, check out your stats from the week before:

Tuesday, May 17, 2016

How You (and the network) Did Last Week - 5/16/16


Winner of the Week: Do615!


Last Friday was anything but unlucky for Nashville, as they capitalized on an influx of search traffic to snag a special Friday the 13th-edition Winner of the Week
  1. The tradition of the Friday the 13th Tattoo Special dates back to Do314 of yesteryear, where it became one of their most popular features due to organic search traffic. In the following couple of years, other metros have followed suit to highlight the best spots for dubious decision making.
     
  2. Do615 joined the fray this year and immediately got some nice dividends from the content. The page accounted for 22% of their total traffic last week, mostly from peoplesearching various things around Friday the 13th tattoo specials. In total, they had more than 1K sessions from organic search in the 3-4 days leading up to that Friday.
     
  3. On top of that, Do615 pushed out a Cage the Elephant guide + giveaway that got some nice traction on social when several places featured in the guide (herehere, and here) shared it out. Together with their Friday the 13th piece, Nashville was 1 session shy of 6K last week, making it their 3rd highest site traffic week of all time. 
The next Friday the 13th isn't until January of 2017, so you've got plenty of time to build out that content, as well as monitor your search traffic for other successes in the months to come. Curious what pages are racking up organic traffic in other markets? See for yourself.

When you're done with that, take a peek at all of your stats from last week here:

***Note that app stats have climbed drastically in the past couple weeks. We're doing an audit on our end to discover what's causing this, and should have an update out soon.

Tuesday, May 10, 2016

How You (and the network) Did Last Week - 5/9/2016

Winner of the Week: DoLA!


DoLA continued their reign of email dominance with their second highest traffic week of all time. The goods: 
  1. In the 15 weeks since DoLA has switched to the new template and increased their sending frequency from weeklies, they've averaged a weekly click rate of 10.51%. Last week's CTR - 17.96%! But even more impressive, if you look at their single most successful campaign last week, they notched a CTR of 23.3%, meaning almost a quarter of the 36K people that opened the email clicked something in it.
     
  2. So what caused the jump last week? None other than rock luminary Neil Young. A giveaway to the new album listening party hosted by the man himself racked up 6,406 clicks, or more than 75% of the email's total clicks.
     
  3. The lesson here is the importance of subject line. DoLA had the good sense to lead with "Neil Young at Natural History Museum" in their subject, guaranteeing that they not only got a sizable amount of opens, but also setting the openers' expectation of what to hone in on. So even though it was just a bullet point in the giveaways section of their email, it was still able to drive crazy amounts of interaction (and 90%+ YoY traffic growth).
Of course, giveaways and show announcements for big name artists are nothing new in terms of driving email engagement. But it does speak to the importance of methodically leading with your biggest selling point in your subject line. We've recently started developing a hierarchy to help metros choose their subject line leads, which we're testing in two markets, but you can get a sneak peek here.

Otherwise, take a regular peek at your stats below:

Tuesday, May 3, 2016

How You (and the network) Did Last Week - 5/2/2016

Winner of the Week: 


Do214 + Do312 + Do502!


A great week for the network last week, so we'll go with an ultimate trio of quick-hit winners. Starting in numerical order... 
  1. Do214 - Had their highest day of traffic of all time last week, and only missed out on having their highest week of traffic by 3 sessions. Regardless, they can pinpoint their success to their ACL giveaway, which topped 5K pageviews last week. The vast majority of that traffic was driven by this email, with subject line opening of simply "ACL - Win Tickets!" One more factoid - in the 9 weeks since Do214 has made the switch to dailies, their YoY traffic has been up 84%, compared to 63% over the previous 9 weeks. Which leads us to...
     
  2. Do312 - Our largest market on daily emails, and another metro that's seen a >20% YoY lift in site traffic since switching to dailies. Yet again, strong email offerings of announcing the Taste of Chicago lineupSpring Awakening lineup, and new Drake shows produced a solid week of email traffic. But their largest single contributor was once more the announce of Chicago Nightlife Awards voting, which accounted for 10% of their weekly traffic, driven mostly from social sharing from the CNA and various acts involved. All told, Do312 had their highest week of traffic in over 9 months.
     
  3. Do502 - Louisville completed their sweep of public radio station ECPs with the launch of WFPL and WUOL. Plus their work with WFPK let them host the listings for Waterfront Wednesdays, a concert series that garnered some serious social shares. You'll notice a burst of green in the KPI report as both their site and ECP traffic shot upwards last week in response. 
Whether it's daily fest email announces, a local awards partnership, or getting in good with your local public radio stations, hopefully the above give you some ideas for where to get crankin' this week. First step? Check in with your stats from last week, updated for ya right here: