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Tuesday, December 15, 2015

How You (and the network) Did Last Week - 12/14/15

No comments: Posted by Anonymous at 7:15 AM Labels:

Winner of the Week:
whole buncha metros!

We've got a downright posse of winners this week in a couple of categories; check it below:
  • 12 Days of Winners Continues to Roll: Toronto wrapped up their promo last week with another week of stellar traffic (11K+ sessions!) and now Do214 is in on the game. And thanks to them using deep links tied to the giveaways, they've not only had their highest week of traffic in over 7 months, they also had more app downloads than every metro outside of Do512 this past week. We're expecting great things to continue this week, as Do502 just kicked off their campaign today.
     
  • 50 Concerts to See: Another idea that came from Toronto, several metros have been putting a new spin on the old "Top Picks" formula by packaging up the best concerts for an entire month. Since Do416 launched the content piece in September, they've received over 3.8K pageviews on the various editions.

    Several other metros have capitalized on the idea, with Do312 working in the piece as part of their Jack Daniel's program. With 11.5K pageviews, it ended up being the most successful piece of the entire Jack program, and their highest traffic page since Lolla in August. For similar lists, check out DoNYC, Do317, and Do314.

    All of them are great examples of a piece of content that you can produce in 15ish minutes and blast out at the start of each month - perfect for building up over time and ultimately selling in sponsors.
When you're finished checking out those lists, check out our list of "The Best 1 Report to Read This Week," linked below:
Read More

Wednesday, December 9, 2015

Product Update: GIF Ads, App Download Links, Snapshot Overhaul

No comments: Posted by Anonymous at 2:48 PM
Our biweekly Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week.

Our developers have been barreling forward, wrapping up outstanding projects from this year and kicking off the first projects from the product road map that we discussed at the Summit. Here are a few of our favorite features and fixes from the week:

App Downloads

We added app download links to all of our band notification emails.

We're improving the aesthetic of mobile app download banners and making the metro icon clickable.

From this:

To this:

Bug Fixes

Beginning tomorrow, you will be able to upload GIF ads again.  


We've also fixed a major bug with front end search.

For the past few weeks, metros have reported that certain approved events did not correctly surface in front end search. This was caused by a bug that was preventing events from being properly indexed after being batch approved from the pending queue. That bug was fixed on 11/23 and all events created since then are being properly indexed.

However, you may still occasionally run into events that were created before 11/23 that do not surface in search. If you discover such an event, please force a re-index by:

  • Editing the event in Radmin
  • Changing the popularity
  • Re-saving the event
This will cause the event to be re-indexed and surface in front end search as expected.

A reminder that if an event is absent from all search that you can always use "the JSON trick" to quickly find it.

Lastly, we fixed a bug that was preventing metros from properly switching an ad's type between 'image' and 'HTML.'

New Updates


We're improving the aesthetic and interactivity of snapshots.

From this:


To this:



 Beginning tomorrow, metros will have the ability to select an existing alternate Mandrill template to power the confirmation emails for their giveaways.

You already had this ability with RSVPs.

Tip of the Week

You may have heard about a project that our developers were actively working on to let a metro sync MailChimp and Radmin with the click of a button. Well, that project is complete and four metros' mailing lists are already synced with our platform.

In addition to passing subscription information back and forth between the two platforms, our sync also sends user info such as zipcode, birthdate and '21+?' to MailChimp as these are added to our database (which occurs, for instance, when information is collected via an RSVP).

We'll be syncing up every metro throughout the month - and we'll let you know once your metro's sync is complete. At that time, you will no longer need to export mail list users from Admin - as your new users will automatically be added to MailChimp just moments after signing up.

Please let us know if you have any questions until then - and thanks for reading this week's Product Update!


Read More

Tuesday, December 8, 2015

How You (and the network) Did Last Week - 12/7/2015

No comments: Posted by Anonymous at 8:01 AM Labels:

Winner of the Week:
...Do416....again!

Welp this is awkward, but after 75 weeks of KPI Updates, we have our first back-to-back Winner of the Week. In this case, if your metro has a week of traffic that's 4X higher than any previous week, you're automatically crowned.

Some specifics behind Do416's record-breaking 12 Days of Giveaways:
  • Starting last Monday, Do416 kicked off their 12 days of a new giveaway on each day with the chance to win tickets to WayHome festival. Each day's giveaway lasts only 24 hours, generating some urgency to enter the giveaway immediately.
     
  • Each day's giveaway is promoted via around $20 in paid social and a dedicated emailpromoting the contest to their list. In total, the contest has driven 13K sessions to site in a single week. Two thirds of this came from their emails, with the other third composed mostly of FB traffic.
     
  • While the traffic to site is a temporary (huge) shot in the arm, the real win here is on the long term audience and revenue fronts. Each dedicated email triggered roughly 40 unsubscribes, for a total of 406 unsubscribes in the 8 days of the campaign to date. But the campaign netted a few thousand new subscribers, allowing a net gain of 2.3K subscribers in a single week. Plus the engagement on the giveaways has convinced a couple holdout promoters and prizing partners to start spending money with Do416.
We'll have more info on how Toronto secured prizing and the logistics of the campaign out to you guys later this week, but definitely something to try in your market given the success it's had up north.

When you're done brainstorming giveaway ideas, check out your updated app stats the rest of your stats below:
Read More

Tuesday, December 1, 2015

How You (and the network) Did Last Week - 11/30/15

No comments: Posted by Anonymous at 8:25 AM Labels:

Winner of the Week: Do416!

We've got a special Winner of the Week brewing in Toronto, where they've been caught in a blizzard of giveaway entrants.

The details:
  • Last week notched over 750 win clicks on Do416's site, making it their winningest week over the last 5 months.
     
  • Several events drove the uptick in giveaway entrants, with a Get Up Kids Show andTrailer Park Boys both doing their part to bolster the total. But it was the Hoppy Holidays Beer Experience giveaway that got the most buzz, with over 270 people entering to win. The event accounted for a quarter of their total social traffic for the week.  
     
  • Thanks to a strong week of giveaways, Do416 had their highest week of new subscribers in two months, and had traffic 3X higher than last year.  
We'll look for even more great giveaway numbers from Toronto this week, as they kick off their12 Days of Giveaways campaign. Also a good idea to check in your market to see if there are similar winter beer fests that could use some promotion help; it's a great vertical to augment your standard event revenue that might slack off in the winter time.

We've got updated app stats, and all the site stats you can shake a stick at below:
Read More
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Tuesday, December 15, 2015

How You (and the network) Did Last Week - 12/14/15

Winner of the Week:
whole buncha metros!

We've got a downright posse of winners this week in a couple of categories; check it below:
  • 12 Days of Winners Continues to Roll: Toronto wrapped up their promo last week with another week of stellar traffic (11K+ sessions!) and now Do214 is in on the game. And thanks to them using deep links tied to the giveaways, they've not only had their highest week of traffic in over 7 months, they also had more app downloads than every metro outside of Do512 this past week. We're expecting great things to continue this week, as Do502 just kicked off their campaign today.
     
  • 50 Concerts to See: Another idea that came from Toronto, several metros have been putting a new spin on the old "Top Picks" formula by packaging up the best concerts for an entire month. Since Do416 launched the content piece in September, they've received over 3.8K pageviews on the various editions.

    Several other metros have capitalized on the idea, with Do312 working in the piece as part of their Jack Daniel's program. With 11.5K pageviews, it ended up being the most successful piece of the entire Jack program, and their highest traffic page since Lolla in August. For similar lists, check out DoNYC, Do317, and Do314.

    All of them are great examples of a piece of content that you can produce in 15ish minutes and blast out at the start of each month - perfect for building up over time and ultimately selling in sponsors.
When you're finished checking out those lists, check out our list of "The Best 1 Report to Read This Week," linked below:
Posted by at No comments:
Labels:

Wednesday, December 9, 2015

Product Update: GIF Ads, App Download Links, Snapshot Overhaul

Our biweekly Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week.

Our developers have been barreling forward, wrapping up outstanding projects from this year and kicking off the first projects from the product road map that we discussed at the Summit. Here are a few of our favorite features and fixes from the week:

App Downloads

We added app download links to all of our band notification emails.

We're improving the aesthetic of mobile app download banners and making the metro icon clickable.

From this:

To this:

Bug Fixes

Beginning tomorrow, you will be able to upload GIF ads again.  


We've also fixed a major bug with front end search.

For the past few weeks, metros have reported that certain approved events did not correctly surface in front end search. This was caused by a bug that was preventing events from being properly indexed after being batch approved from the pending queue. That bug was fixed on 11/23 and all events created since then are being properly indexed.

However, you may still occasionally run into events that were created before 11/23 that do not surface in search. If you discover such an event, please force a re-index by:

  • Editing the event in Radmin
  • Changing the popularity
  • Re-saving the event
This will cause the event to be re-indexed and surface in front end search as expected.

A reminder that if an event is absent from all search that you can always use "the JSON trick" to quickly find it.

Lastly, we fixed a bug that was preventing metros from properly switching an ad's type between 'image' and 'HTML.'

New Updates


We're improving the aesthetic and interactivity of snapshots.

From this:


To this:



 Beginning tomorrow, metros will have the ability to select an existing alternate Mandrill template to power the confirmation emails for their giveaways.

You already had this ability with RSVPs.

Tip of the Week

You may have heard about a project that our developers were actively working on to let a metro sync MailChimp and Radmin with the click of a button. Well, that project is complete and four metros' mailing lists are already synced with our platform.

In addition to passing subscription information back and forth between the two platforms, our sync also sends user info such as zipcode, birthdate and '21+?' to MailChimp as these are added to our database (which occurs, for instance, when information is collected via an RSVP).

We'll be syncing up every metro throughout the month - and we'll let you know once your metro's sync is complete. At that time, you will no longer need to export mail list users from Admin - as your new users will automatically be added to MailChimp just moments after signing up.

Please let us know if you have any questions until then - and thanks for reading this week's Product Update!


Posted by at No comments:

Tuesday, December 8, 2015

How You (and the network) Did Last Week - 12/7/2015

Winner of the Week:
...Do416....again!

Welp this is awkward, but after 75 weeks of KPI Updates, we have our first back-to-back Winner of the Week. In this case, if your metro has a week of traffic that's 4X higher than any previous week, you're automatically crowned.

Some specifics behind Do416's record-breaking 12 Days of Giveaways:
  • Starting last Monday, Do416 kicked off their 12 days of a new giveaway on each day with the chance to win tickets to WayHome festival. Each day's giveaway lasts only 24 hours, generating some urgency to enter the giveaway immediately.
     
  • Each day's giveaway is promoted via around $20 in paid social and a dedicated emailpromoting the contest to their list. In total, the contest has driven 13K sessions to site in a single week. Two thirds of this came from their emails, with the other third composed mostly of FB traffic.
     
  • While the traffic to site is a temporary (huge) shot in the arm, the real win here is on the long term audience and revenue fronts. Each dedicated email triggered roughly 40 unsubscribes, for a total of 406 unsubscribes in the 8 days of the campaign to date. But the campaign netted a few thousand new subscribers, allowing a net gain of 2.3K subscribers in a single week. Plus the engagement on the giveaways has convinced a couple holdout promoters and prizing partners to start spending money with Do416.
We'll have more info on how Toronto secured prizing and the logistics of the campaign out to you guys later this week, but definitely something to try in your market given the success it's had up north.

When you're done brainstorming giveaway ideas, check out your updated app stats the rest of your stats below:
Posted by at No comments:
Labels:

Tuesday, December 1, 2015

How You (and the network) Did Last Week - 11/30/15

Winner of the Week: Do416!

We've got a special Winner of the Week brewing in Toronto, where they've been caught in a blizzard of giveaway entrants.

The details:
  • Last week notched over 750 win clicks on Do416's site, making it their winningest week over the last 5 months.
     
  • Several events drove the uptick in giveaway entrants, with a Get Up Kids Show andTrailer Park Boys both doing their part to bolster the total. But it was the Hoppy Holidays Beer Experience giveaway that got the most buzz, with over 270 people entering to win. The event accounted for a quarter of their total social traffic for the week.  
     
  • Thanks to a strong week of giveaways, Do416 had their highest week of new subscribers in two months, and had traffic 3X higher than last year.  
We'll look for even more great giveaway numbers from Toronto this week, as they kick off their12 Days of Giveaways campaign. Also a good idea to check in your market to see if there are similar winter beer fests that could use some promotion help; it's a great vertical to augment your standard event revenue that might slack off in the winter time.

We've got updated app stats, and all the site stats you can shake a stick at below:
Posted by at No comments:
Labels:
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