Winner of the Week: Do206 + Do512! 

• Do206's "We're Fucked" Earthquake List and Best Bars to Get Kicked Out Of: In the past two weeks, Do206 has had their 3rd and 4th highest trafficked articles of the year, combining for a total of 3.8K pageviews. Their Earthquake suvival kit list and Don Sheets Guide to Ballard Bars got 70% of their traffic from social, thanks to $35 in paid promo and, even more importantly, some organic social sharing. Their Ballard Bars post got a cool 19 shares producing 10K organic reach on the post, plus some great shares from the venues featured in the list.
   
• Do512's Weird List:  Austin made good on the city's independent business rallying cry by creating this "Weirdest Things in Austin List." It was an immediate hit on social, to the tune of 341 shares and just under 115K organic reach. That translated to over 15K site pageviews, making it the 5th largest non-SX article on Do512 for the entire year. All told, Do512's site traffic was up an impressive 80% from the year prior. Sadly, no mention of the actually very bonkers Keep Austin Weird site though.

Do503 Has Launched

Do512 Sound & Cinema 

Other News

• B-days for Chicago & Nashville: Do312 turned five and Do615 turned three in the last month!
• doNYC Signature Blend: The recap video from doNYC’s Jack Daniels Signature Blend series is up. Take a look and feel free to share around with your partners!
• Jeremy Met Jack Sparrow’s Dad!

FRONT END SPEEDINESS

SEND US YOUR VENUES

QUICK HITTERS

AN UPDATE TO BIRTHDATES

BUG FIXES

• Cover photos on the /venues pages will work as expected.
• The buttons on HazDF's registration pop-up windows will appear in Spanish.
• The 'map' and 'list' icons on user pages will display in the correct color.
• We fixed a typo in HazDF's Co-Reg pop-ups.

TIP OF THE WEEK

Does it ever seem like a /p page has suddenly reverted back to an old version? Or is just completely blank? Many metros have experienced this sensation over the course of the past month - and it can be both a confusing and a terrifying experience - to think that some (or all) of your work has suddenly disappeared.

But rest assured! Your work is not gone. The older edition of the page is just cached in your browser (you can check the page out in an incognito window if you don't believe it). At this point, it's important that you hard refresh the page before proceeding any further. If you 'edit' and 'save' an old version of a page, then your work really will be lost.

So, if you ever see a /p page that doesn't look quite right (or if you just want to make absolutely sure you're seeing the most recent version), please hard refresh your screen. Unsure how to hard refresh? Find out here.

Please be sure to share this information with the rest of your team (especially all of your interns and contributing writers). We'll be making some major improvements to /p pages in the coming months - but in the mean time, this extra care will at least ensure that you never lose your valuable work.

Winner of the Week: Do210! 

• Due to the deal coming together so quickly, there wasn't a whole lot of time to promote the event. But when the dedicated email that announced the event hit their list and had their highest dedicated open rate in 6+ months, Do210 knew they had a hit on their hands.
   
• When all was said and done, Do210 had 900 people clicking to RSVP for the event and another 3,000+ pageviews on the event itself, accounting for over 25% of Do210's total traffic for the week. Mind you, this was all in the 3 days from event announce --> event date.
   
• Best of all, this was Do210's 50th week of having the site live, and they had their highest week of traffic by far to cap it all off. Nice work bagging almost 8K sessions! And looks like you guys drank a fair share of Goose to clebrate.

Winners of the Year: Everyone! 

1. Run some RSVPs - they can get you 70X the traffic of a standard event page, work best when you get creative about incentivizing attendance, and can single-handedly ramp up your metro's growth.
    
2. Talk about how your city is changing on social: These perform unusually well and are right in your sweet spot as in-the-know sites. Think city rankings and venue openings/closings/repurposings. 
    
3. Sharing on FB? Share it the right way. (The right way = using a link share instead of a photo, editing your headline and preview texts, and doing everything you can to make sure people with social audiences share your post.  
    
4. Fests will make or break your traffic! Get the most out of them by hosting aftershowsand thinking of post-festival content that will keep users engaged.
    
5. Content: Focus on the big wins. Re-contextualize popular evergreen content and scan for SEO-driven content opportunities. Create a neighborhoods page (then sell it) or run some on-site contests.
    
6. BUILD LISTS. They're great for SEO, perform well on your other channels, and can position your site as the authoritative resource for harder-to-find events.
    
7. Use cloying "[Festival] in [city]!" subject lines to increase open rate. It worked for DoLAand Do214.
    
8. Sell some sponsored content, like a lens or a tastemaker collaboration.
    
9. Put on an event/event series. Anniversary parties, free weeks, and genre mixers have all worked in multiple markets. Or if you can't throw an event series, you can at leastpitch an ECP to an existing one.
    
10. Monitor, investigate, and ask us questions about your KPIs every week. We're always here to help on this one, and you can start off on the right foot by checking out the most recent week's stats below:

Permissions Alerts

Giveaway Questions

Metros have used this to their advantage by excluding less cool and off-brand categories such as film listings, tech meet-ups and fitness classes from their home pages.