Wednesday, December 21, 2016

How You (and then network) Did Last Week - 12/20/16

No comments:

Winner of the Week:
The Network + doNYC/DTB!


I promise this is the last time that we use #12...er...#13DaysOfGiveaways as a weekly winner, but now that the stats are all in, it seemed appropriate to give the full rundown. So without further ado...
  • The Network: You've top content block'd and social media'd the living bejeezus out of festival tickets, so what was the payoff? Across the network we saw:

    --321,840 site sessions to contest pages
    --201,512 total campaign entrants
    --34,333 entrants driven by 16 local partners
    --22,566 entrants driven by user referrals
    --25,889 new subscribers

    We'll be pulling together a recap deck + case study in the next couple of days to share with partners and use as proof of concept for campaigns in the future. We're excited to do even larger runs of this in the future, so thanks for making the first #12days such a huge success!
     
  • DTB + doNYC: We've got a couple of growth tests with exciting results thanks to the testing exploits of two metros. We found that, when presenting multiple giveaways in a single content block, hyperlinking each giveaway within the body text led to a 10% increase in clicks compared to a bulleted list. We'll be sending a full breakdown of this test to your inboxes later today. Also, DTB has started experimenting with video content to highlight their top picks. This post achieved more than 10X FB organic reach when compared to every other time they posted about top picks this year (like this or this). Part of a larger trend of successful video content, especially if you factor in the power of the almighty Drankgon
Got questions about how your metro performed during #12days? Ideas about social video content? Email tests you want to run? We love chattin.

And of course, last week's stats - 
Read More

Tuesday, December 13, 2016

How You (and the network) Did Last Week - 12/13/16

No comments:

Winner of the Week:
666 + The Network!


It's the most metal KPI update in DoStuff history! There are at least 6 good reasons to check out the wins below:
  • The 6s: If your metro started with a six, you had a good week. Case in point...Do604 had the highest YoY traffic last week (up 461%!) thanks to the convergence of their #12days campaign promoted w/ local partners and the culmination of their Leafly Comedy Tour event (and the closing of the network campaign as a whole). Do615 managed to reap their own rewards to the tune of 260% YoY traffic due to #12days + Forecastle announce via their email. And finally, Clay has been upping his email-building game for Do617 with some help from Coach Zachman, and the results are undeniable. CTR has climbed to an average of 8.58% over the past three weeks vs. 6.52% in the three months prior since they switched to dailies. Hands down the biggest contributing factor to them doubling YoY traffic this week. Nice work!
  • The Network: After last week's full 5 days of daily giveaways, how we lookin'? Through yesterday's ACL contest, we've notched over 140K entries AND our network-wide traffic is double what it was last year. Oh and last week had the highest open rate and CTR over the last 4 months across the network. And in the spirit of winners of the week, you can of course scope the updated list of ticket winners (and stalk their insta accounts) anytime you want here
Thanks to everyone's continued strong execution of #12days. We're excited for one more week of it to finish strong through the holidays (plus the special baker's dozen giveaway on Monday).

Questions? Growth ideas? Lonely? Just hit that reply button. Otherwise, dig in on some freshly baked stats:
Read More

Tuesday, December 6, 2016

How You (and the network) Did Last Week - 12/6/16

No comments:

Winner of the Week:
Do816 + The Network!


It's a special week for The DoStuff Network, as we even more dominant in the Midwest AND we had one hell of a network-wide campaign go live. Some choice stats below:
  • Do816: Kansas City had their first official week as a sho 'nuff live site last week. Not only that, but they became the first metro to launch on daily emails. No surprise that email accounted for a solid 48% of their total sessions, with subscribers gravitating to everything from beer fests, to Tove Lo's holiday party, to the one and only Ginuwine. We can't wait for even greater things to come, and shoot some Slack love over to the KC team for their launch if you haven't already. 
  • The Network: Guys...it's working. With 3 full days of #12DaysOfGiveaways in the can, we've managed to drive over 73,000 entries! Even cooler? More than 15,000 those were from users referring their friends, and 82% of those referred entrants were new users. In total, this campaign has driven 37,000+ new users. Another sign that users are loving it - network-wide open rate is the highest it's been in 8 weeks and total unique opens are up 431% from last year. In fact, #12DaysOfGiveaways has been such a success, we've added two more massive days of fest giveaways to finish strong. As the first network-wide campaign to involve all 21 cities, it ain't too shabby of a precedent. 
One note before you go diving into your stats - it looks like most of our sites got hit with some bot traffic from November 30th - December 2nd. The good news is it stopped showing up after those 3 days, and we have filters in place to exclude that data from analytics if it happens again. We'll also work to retroactively remove that data. There's info on the source of the spam here.

Hit us with any questions you might have, and get excited for next week's update that'll feature an entire week of #12days numbers (and any other wins of course).

All the stats to scan, per usual:
Read More

Wednesday, December 21, 2016

How You (and then network) Did Last Week - 12/20/16

Winner of the Week:
The Network + doNYC/DTB!


I promise this is the last time that we use #12...er...#13DaysOfGiveaways as a weekly winner, but now that the stats are all in, it seemed appropriate to give the full rundown. So without further ado...
  • The Network: You've top content block'd and social media'd the living bejeezus out of festival tickets, so what was the payoff? Across the network we saw:

    --321,840 site sessions to contest pages
    --201,512 total campaign entrants
    --34,333 entrants driven by 16 local partners
    --22,566 entrants driven by user referrals
    --25,889 new subscribers

    We'll be pulling together a recap deck + case study in the next couple of days to share with partners and use as proof of concept for campaigns in the future. We're excited to do even larger runs of this in the future, so thanks for making the first #12days such a huge success!
     
  • DTB + doNYC: We've got a couple of growth tests with exciting results thanks to the testing exploits of two metros. We found that, when presenting multiple giveaways in a single content block, hyperlinking each giveaway within the body text led to a 10% increase in clicks compared to a bulleted list. We'll be sending a full breakdown of this test to your inboxes later today. Also, DTB has started experimenting with video content to highlight their top picks. This post achieved more than 10X FB organic reach when compared to every other time they posted about top picks this year (like this or this). Part of a larger trend of successful video content, especially if you factor in the power of the almighty Drankgon
Got questions about how your metro performed during #12days? Ideas about social video content? Email tests you want to run? We love chattin.

And of course, last week's stats - 

Tuesday, December 13, 2016

How You (and the network) Did Last Week - 12/13/16

Winner of the Week:
666 + The Network!


It's the most metal KPI update in DoStuff history! There are at least 6 good reasons to check out the wins below:
  • The 6s: If your metro started with a six, you had a good week. Case in point...Do604 had the highest YoY traffic last week (up 461%!) thanks to the convergence of their #12days campaign promoted w/ local partners and the culmination of their Leafly Comedy Tour event (and the closing of the network campaign as a whole). Do615 managed to reap their own rewards to the tune of 260% YoY traffic due to #12days + Forecastle announce via their email. And finally, Clay has been upping his email-building game for Do617 with some help from Coach Zachman, and the results are undeniable. CTR has climbed to an average of 8.58% over the past three weeks vs. 6.52% in the three months prior since they switched to dailies. Hands down the biggest contributing factor to them doubling YoY traffic this week. Nice work!
  • The Network: After last week's full 5 days of daily giveaways, how we lookin'? Through yesterday's ACL contest, we've notched over 140K entries AND our network-wide traffic is double what it was last year. Oh and last week had the highest open rate and CTR over the last 4 months across the network. And in the spirit of winners of the week, you can of course scope the updated list of ticket winners (and stalk their insta accounts) anytime you want here
Thanks to everyone's continued strong execution of #12days. We're excited for one more week of it to finish strong through the holidays (plus the special baker's dozen giveaway on Monday).

Questions? Growth ideas? Lonely? Just hit that reply button. Otherwise, dig in on some freshly baked stats:

Tuesday, December 6, 2016

How You (and the network) Did Last Week - 12/6/16

Winner of the Week:
Do816 + The Network!


It's a special week for The DoStuff Network, as we even more dominant in the Midwest AND we had one hell of a network-wide campaign go live. Some choice stats below:
  • Do816: Kansas City had their first official week as a sho 'nuff live site last week. Not only that, but they became the first metro to launch on daily emails. No surprise that email accounted for a solid 48% of their total sessions, with subscribers gravitating to everything from beer fests, to Tove Lo's holiday party, to the one and only Ginuwine. We can't wait for even greater things to come, and shoot some Slack love over to the KC team for their launch if you haven't already. 
  • The Network: Guys...it's working. With 3 full days of #12DaysOfGiveaways in the can, we've managed to drive over 73,000 entries! Even cooler? More than 15,000 those were from users referring their friends, and 82% of those referred entrants were new users. In total, this campaign has driven 37,000+ new users. Another sign that users are loving it - network-wide open rate is the highest it's been in 8 weeks and total unique opens are up 431% from last year. In fact, #12DaysOfGiveaways has been such a success, we've added two more massive days of fest giveaways to finish strong. As the first network-wide campaign to involve all 21 cities, it ain't too shabby of a precedent. 
One note before you go diving into your stats - it looks like most of our sites got hit with some bot traffic from November 30th - December 2nd. The good news is it stopped showing up after those 3 days, and we have filters in place to exclude that data from analytics if it happens again. We'll also work to retroactively remove that data. There's info on the source of the spam here.

Hit us with any questions you might have, and get excited for next week's update that'll feature an entire week of #12days numbers (and any other wins of course).

All the stats to scan, per usual: