The Feed Emerges In iOS

Feed Content

What about Android and Desktop?

Many metros have also asked about beacons and location-based functionality within the app. These features will be ready for testing in the next build (after this one) - which should arrive within three weeks.

On this note, our developers are fired up by all of our progress and are planning to release a new iOS build every two weeks going forward. This will help us continuously improve the product and address bugs more quickly than before.

We'll shoot a quick follow-up to the network the moment the new iOS build is available. We can't wait for you to check it out!

A Quick Request From Our Data Team

Want better data on your newsletters' performance? If so, we ask that you please pick a standard format for your newsletter campaign names in MailChimp and stick with it.

Why? DoStuff does a lot of automation to pull in your email data for things like the Weekly KPI report and monthly goal tracking. Having wording in your campaign name that denotes it's a newsletter (i.e. "weekly" "daily" "top picks" "newsletter" etc.) helps us easily create automation rules that pull in your data without having to log in to each metro's MailChimp to pull reporting.

Here's a snapshot of some pretty ideal campaign naming:

Tip of the Week

We are currently syncing up every metro's MailChimp account with their Radmin CMS. However, those syncs will begin to fail if any list fields besides email address are set to 'Required'.

For this reason, it's important to make sure that going forward, if any member of your team adds a new list field to your MailChimp list, (s)he does not make that field required.

Here's a snapshot of some healthy list fields:

We'll of course be watching for error reports from HQ as well - but arming your metro with this knowledge will help prevent them from happening in the first place. Thanks much!

Winner of the Week: Do206!

• If you've been poring over the Weekly KPI report late at night (hey, a guy can dream) and accidentally clicked into the second tab, you would've seen a steady increase in Do206's ECP traffic over the last several weeks. But what was the cause of their 60% increase in MoM ECP traffic?
   
• None other than this slick-looking Hotel Max ECP, which launched one month ago. With 5K uniques in the first month it's been live, it's an automatic 7% increase in their total ad traffic. Plus, 60K uniques over the course of a year is nothing to sneeze at.
   
• Nestled among links to Zipcar and Sub Pop merch, Do206's event calendar offering is a great complement to the portfolio of Hotel Max's services. And it's just one way that metros can work with hotels to fill that need of event recommendation (you can check out more in our Hotel Opportunities deck) 

Winner of the Week: Do210!

• First up? This Oyster festival giveaway. Nearly all traffic to that page came from email, thanks to 977 total clicks on their blast, making it the most clicked dedicated email they've ever sent.
   
• Their second most popular page for the week was a combo RSVP for free admission + VIP experience that was also a hit in their email. When combined with other popular pieces like their Record Store Day Page, they were able to have their two highest days of email traffic ever in the span of a week. 

Changes To The Nav

We are modifying each site's top navigation bar to expose the 'Register' and 'Sign In' buttons.

Once these changes are made, clicking 'Latest' will take you directly to DoXYZ.com/Latest. There will no longer be a Latest dropdown menu. The reasons for this are two-fold:

• A very small percentage of users ever clicked on it.
• We needed to remove it to pave the way for another one of our large projects, The Feed (much more on that coming soon).

Hovering over 'My Profile' (once logged in) will reveal the following menu for Managers:

And here's how it will look for regular users:

In addition to being an improvement on our existing presentation of these elements, these changes were also necessary to pave the way for our new user onboarding flow.

New User Onboarding

We're introducing metro-specific default 'Notify Winners' templates for giveaways. This should save your giveaway managers a significant amount of time in their working weeks.

To edit your metro's template (once these changes go out), head over to Radmin -> Advanced and follow the instructions above the template about how to properly use the variables.

Please note that any changes that you make to the template will effect all existing giveaways for which winners have not yet been notified. A note that once any winners are notified once for a giveaway, then changes to the metro default template will not effect that giveaway's emails.

We will soon have the ability to write metro-specific rules that apply to all of your scrapers. Want to always exclude 'Sold Out' from your event titles? Want to always change 'At The Door' to 'Doors'? Just let Support know (anytime once these changes go out).

We're updating the dripper system to send thank you emails to all new mobile app users, three days after they first sign in. These thank you emails have proven to be a good source for gathering feedback and collecting positive reviews in the app stores, which improves our searchability and therefore increases downloads.

We're adding an easy way to get Opt-In emails from giveaways in Radmin. This will take the form of a button on the 'Pick Winners' screen. Click the button to have the Opt-Ins emailed to you.

We will soon have the ability to export complete venue data for your metro. This will include most everything you see on the venues' pages in Radmin - for all venues.

Tip Of The Week

Winner of the Week: DoLA!

• Rather than go over the same well worn festival-related content (bands to see, stuff to bring, etc.) DoLA put together this definitive list of all the parties happening around Coachella. A killer example of using our platform to do what it does best: showcase events. And to go a step further, they even promised to help their audience actually get into said parties, including a guaranteed entry giveaway.
   
• All it took was one email to unlock a trove of traffic. The subject line promise of being able to "RSVP for the coolest Coachella parties" was enough to make it the 7th most opened email and 5th most clicked DoLA email of all time. With more than half of those clicks hitting the Coachella content, it was the makings of a surefire content hit. 

• When all was said and done, DoLA rode a week of email success (including other, slightly less trafficked, big hits), notching 4K more clicks and site sessions than ever before.

Winner of the Week: Do416!

• The only notable logistical changes to Do416's spring take on their giveaways campaign was that they only ran the campaign for a total of 5 consecutive days, M-F last week. Otherwise, promotion was very much the same, with a dedicated blast and ~$40 of paid social announcing a festival giveaway that was live for just 24 hours.
   
• How was performance? For email, results again indicate that increasing email frequency is 100% justifiable when serving up the content your subscribers want every day. A quick comparison of Do416's average metrics during Festival Fest as compared to all of their newsletters from the previous year:

• Social traction was no different, with tons of engagement per post, peaking with their final day's giveaway, a post that netted them 32K organic reach, entirely because the partner fest shared. Essential for getting new subscribers outside of your existing audience.
   
• The end result? Do416 received 13.6K site sessions and their second highest week of traffic to site ever, after 12 Days of Giveaways. Of that traffic, 83% came from FestivalFest. Plus the 671 net new subscribers they secured is nothing to sneeze at.