Tuesday, August 29, 2017

How You (and the network) Did Last Week - 8/24/2017

1 comment:

Winner of the Week: Do250


Oh, Canada! Last week, Do250 combined two tried-and-true audience growth methods, 'play the fest' contests and festival ticket giveaways, to record their highest week of Site Traffic and New Visitors to date. 

To do so, they prompted their audience to win VIP tickets to Legends Fest by voting for their favorite band to play the festival. Genius! The voting page ended up generating 60% of Do250’s page views for the week and propelling Do250 to their highest week of traffic ever.

Here’s how our Victorians drove so much traffic to that page:
  • this Facebook post (with all finalists tagged), which ended up being one of the metro's most engaging posts to date, and also drove 37% of the traffic to the page
  • this dedicated email
  • A canned email to all 15 of the finalist artists in the 'play the fest' contest, which in turn helped the artists to drive thousands of additional visitors to the page.
The canned email provided the contest finalists a shareable link and clear CTA to encourage their friends, family and acquaintances to vote for their band. Here's that email:

Hello Again!

We are stoked to let you know that you have been selected as one of the 15 finalists for the 2nd annual Play Legends Contest!

We have just announced you as one of our finalists, and wanted to touch base to give you a heads up, and to answer any questions you may have.

We will open the contest to the public to vote to help us curate the final spot at Legends Valley Music Festival at Sugar.

Your fans can cast their vote at: do250.com/p/play-legends
Voting closes Aug 20th at Midnight!
Each fan is eligible for 1 vote per day, through their facebook login.

We've attached a few graphics that you can use to help engage your fans!

Congrats and best of luck!

Do250 & Legends Valley


Do250 did four things exceptionally well in this campaign:
  • Creatively combining two high-impact growth techniques to win big.
  • Tagging all of the associated artists when posting on social.
  • Promoting a single initiative across multiple channels.
  • Personally requesting that all of the associated artists share the content.
Want help planning your next big campaign? Drop Support a line!

And Do250 wasn't the only metro with a big week last week. Do604 had their most unique email opens ever, Do312 made big leaps in site engagement, Facebook engagement, site traffic and much more. Let's crack open an ice cold Austin Eastciders and....
View Last Week's Stats
Read More

Tuesday, August 22, 2017

How You (and the Network) Did Last Week - August 15, 2017

10 comments:

Winners of the Week: Do512


Check out this video that Do512 made to promote their Bloody Marys guide on Facebook. Do512's Social Media Jedi Ben Williams put it together in an hour using Animoto (which costs $22/month) with help from his intern Christelle.

Once posted, the video immediately exploded with engagement, earning over 8,000 organic video views before being boosted to earn 29,000 more.

Do512 plans to continue pushing out similar videos every week. Meanwhile, we're digging in from HQ to help you make your own short content-based videos and push them out quickly, no matter your team size.

It's important to note that in terms of cultural weight (the metric that we use to evaluate audience growth across the network) an engaged user on Facebook is worth the same as a site visitor, so you should absolutely be pursuing any opportunities to develop on-brand content that you can to grow this metric.

This week, our team is evaluating a variety of free and/or inexpensive services in the hopes of recommending one to become standard practice. We'll be back with more guidance to that end as soon as we can.

... and DoTheBay


DoTheBay is no stranger to making videos out of their content guides. But this week, we have a very special reason to shout them out:

Last week, we mentioned that our FKA 415ers had earned their highest week of traffic ever, largely based off of content initiatives like the Play 20th Street Block Party contest and Outside Lands Night Shows giveaways, which would continue to pay dividends in future weeks....

DoTheBay followed what was their highest week of traffic ever with an even better week last week: 121,992 total pageviews, up 12.9% from the previous week and up 111% from the previous year. Way to go, DoTheBay!

This huge win speaks to the value of creating content and partnerships that will pay dividends over the longest possible period of time. If you lock in a 'play the fest' or major festival giveaway, you should (A) keep it open for as long as you can and (B) develop an organized, multi-channel promotion plan for the entire duration of the contest. Let us know how we can help.

There were a lot of other wins from last week to celebrate across the network. We invite you to let us know what questions you have and how we can best serve you as you...
Read More

Wednesday, August 9, 2017

How You (and the network) Did Last Week - 8/9/2017

No comments:
Update! Your metro's monthly goals docs are updated for the month of July. Head on over to the Audience Development hub to check them out.
 

Winner of the Week: DoTheBay


If we had a tattoo for every time a "play the festival" contest moved the meter for a metro's growth, we'd be Jason Ricciardi!

Last week marked DoTheBay's highest week of traffic ever (!!!), thanks to a combination of the following (in order of traffic impact):

1. This Play 20th Street Block Party Contest, where musicians have been invited to submit their tracks to win a spot on Noise Pop's 20th Street Block Party lineup. The contest has 14,189 page views and 3,358 entries so far, and it's open through the 14th. DoTheBay General Manager Brett Leader mentioned:

We previously tried the band contest earlier in the year for Noise Pop Festival and wanted to give it another shot with 20th Street Block Party. This time, we're doing a lot more hand-holding with every artist who enters, so they fully understand how the contest works and how to rally their fans to vote. We're also pushing the contest harder in other areas than we previously did, which is resulting in almost double the amount of entries from the last go around. 
 
2. In second place, the tried-and-true Outside Lands Night Shows page, where users can win tickets to every single Outside Lands after party, earned The Bay a hefty 6,286 page views throughout last week. Brett added:

Part of the Outside Lands Night Shows success was that we sent a dedicated blast exactly when the shows got announced (even beating the festival with their email blast). We had similar success last year with the Treasure Island Lineup announcement. Definitely encourage other metros to leverage their festival partnerships and send dedicated blasts as soon as lineups are announced. 

3. And each of the following pages also earned over 2,000 page views last week: Free Admission Days GuideDog Surfing ChampionshipsOutside Lands Festival Giveaway and the How To Do Summer Guide, propelling DoTheBay to their highest week of traffic ever (56,432 page views) -- plus 1,829 new email subscribers to boot.

Has your metro done a "play the festival" contest? What questions do you have about setting one up? Ask us! And then....
Read More

How You (and the network) Did Last Week - 8/2/2017

No comments:

Winner of the Week: Do312


Do312 (who just announced their 7th birthday bash) has been leveling up on creative contests and has the growth to prove it. What kind of growth, you ask? We're talking about:
  • 16,632 new Twitter followers
  • 1,661 Facebook post likes, 1,272 comments and 410 shares
  • 26,666 new email subscribers
... in the past two weeks (!!!).

Let's dig into how they did it:

The Twitter followers came from this contest, in which Do312 asked users to quote and retweet with their favorite Lollapalooza artist to win a pair of GA wristbands. The contest's announcement tweet alone has been retweeted 1,738 times to date and helped catapult our Chicago team to a 76.81% lift in Twitter followers from this point last year.

Metros with more than one pair of tickets to give away to a major festival, take note of the above! If you're using more than one pair for an on-site giveaway, you may be wasting an opportunity.

Do312 followed up on the Twitter contest with an engagement-fueled Facebook promotion and an emoji explosion on Instagram, leaving Lorena Cupcake & Co with a flurry of Facebook engagement and 64% YoY growth in Instagram followers.

The email growth was spread out between three creative contests: this Toast of the Coast competitionthis Cat-Ify A Punk Album contest and this Lollapalooza flyaway -- plus the tried-and-true staples of after-show giveaways and RSVPs for unofficial events around the festival. When all was said and done, the 26,666 new subscribers helped propel Do312 to a week of 147,469 unique email opens, their highest ever. Please reach out to Support for more information on how any of these promotions came together.

The weeks before your city's biggest musical festival can be hectic and stressful, making it easy to put the creativity aside and rush to get everything done. However, these weeks are also usually the best times to push forward on audience growth. Do312 dug in deep and proved that notion here; jean jackets off to them for their hard work.

But the good news from last week wasn't contained to just Chicago. Let's strap on our Jack Daniel's fanny packs and...
Read More

How You (and the network) Did Last Week - 7/19/2017

No comments:

Winner of the Week: Do615


Our Nashville team posted high marks in a variety of categories last week:

Do615 has been leveraging their interns to help produce a impressive amount of content for a team of two full-time employees. Last week's daily emails included guides for yoga eventsoutdoor summer flicksfrench fries and even a solar eclipse list - which, combined with giveaways for big just-announced shows like Jay-ZNick OffermanJohn Prine and more - resulted in a weekof 26,530 total unique email opens, their most opens in a single week ever and a 447% increase from the same week last year.

On Facebook, Content Manager Rhea Foote did an excellent job sharing timely, relevant articles about Nashville's cost of living increase and underground Nashville bands, which served to amplify Do615's reach and pave the way for Do615-focused posts about National French Fries DayToby Keith giveaways and more. Do615 closed the week with WoW increases of Facebook likes up 84%, comments up 235% and shares up 265%.

The aforementioned email wins combined with a flurry of organic search feats for event listings from French Fest to Forecastle - for an 172% lift in site traffic from the same week last year.

I wanted to highlight Do615 in this report because there was no one single thing they did lastweek that blew their stats out of the water. Instead, they did a lot of core things right, specifically:
  • making the most of their interns (did you know we have some killer documentation for that?)
  • having complete and accurate event listings
  • producing timely and useful guides (what's on your content calendar?)
  • securing big giveaways around on-sales
  • clearly surfacing both of the above in daily emails
  • posting interesting, engaging content on social
... which led to a huge week.

But Nashville wasn't the only metro that crushed last week. Five other metros (Do210, Do250, Do317, Do512 and Do617) had a >100% increase in YoY weekly unique email opens and six other metros (Do314, Do317, Do503, Do604, Do617 and HazTJ) had a >100% increase in site traffic from the same week last year. Let's crack open an ice cold Pepsi Fire and...
Read More

Tuesday, August 29, 2017

How You (and the network) Did Last Week - 8/24/2017

Winner of the Week: Do250


Oh, Canada! Last week, Do250 combined two tried-and-true audience growth methods, 'play the fest' contests and festival ticket giveaways, to record their highest week of Site Traffic and New Visitors to date. 

To do so, they prompted their audience to win VIP tickets to Legends Fest by voting for their favorite band to play the festival. Genius! The voting page ended up generating 60% of Do250’s page views for the week and propelling Do250 to their highest week of traffic ever.

Here’s how our Victorians drove so much traffic to that page:
  • this Facebook post (with all finalists tagged), which ended up being one of the metro's most engaging posts to date, and also drove 37% of the traffic to the page
  • this dedicated email
  • A canned email to all 15 of the finalist artists in the 'play the fest' contest, which in turn helped the artists to drive thousands of additional visitors to the page.
The canned email provided the contest finalists a shareable link and clear CTA to encourage their friends, family and acquaintances to vote for their band. Here's that email:

Hello Again!

We are stoked to let you know that you have been selected as one of the 15 finalists for the 2nd annual Play Legends Contest!

We have just announced you as one of our finalists, and wanted to touch base to give you a heads up, and to answer any questions you may have.

We will open the contest to the public to vote to help us curate the final spot at Legends Valley Music Festival at Sugar.

Your fans can cast their vote at: do250.com/p/play-legends
Voting closes Aug 20th at Midnight!
Each fan is eligible for 1 vote per day, through their facebook login.

We've attached a few graphics that you can use to help engage your fans!

Congrats and best of luck!

Do250 & Legends Valley


Do250 did four things exceptionally well in this campaign:
  • Creatively combining two high-impact growth techniques to win big.
  • Tagging all of the associated artists when posting on social.
  • Promoting a single initiative across multiple channels.
  • Personally requesting that all of the associated artists share the content.
Want help planning your next big campaign? Drop Support a line!

And Do250 wasn't the only metro with a big week last week. Do604 had their most unique email opens ever, Do312 made big leaps in site engagement, Facebook engagement, site traffic and much more. Let's crack open an ice cold Austin Eastciders and....
View Last Week's Stats

Tuesday, August 22, 2017

How You (and the Network) Did Last Week - August 15, 2017

Winners of the Week: Do512


Check out this video that Do512 made to promote their Bloody Marys guide on Facebook. Do512's Social Media Jedi Ben Williams put it together in an hour using Animoto (which costs $22/month) with help from his intern Christelle.

Once posted, the video immediately exploded with engagement, earning over 8,000 organic video views before being boosted to earn 29,000 more.

Do512 plans to continue pushing out similar videos every week. Meanwhile, we're digging in from HQ to help you make your own short content-based videos and push them out quickly, no matter your team size.

It's important to note that in terms of cultural weight (the metric that we use to evaluate audience growth across the network) an engaged user on Facebook is worth the same as a site visitor, so you should absolutely be pursuing any opportunities to develop on-brand content that you can to grow this metric.

This week, our team is evaluating a variety of free and/or inexpensive services in the hopes of recommending one to become standard practice. We'll be back with more guidance to that end as soon as we can.

... and DoTheBay


DoTheBay is no stranger to making videos out of their content guides. But this week, we have a very special reason to shout them out:

Last week, we mentioned that our FKA 415ers had earned their highest week of traffic ever, largely based off of content initiatives like the Play 20th Street Block Party contest and Outside Lands Night Shows giveaways, which would continue to pay dividends in future weeks....

DoTheBay followed what was their highest week of traffic ever with an even better week last week: 121,992 total pageviews, up 12.9% from the previous week and up 111% from the previous year. Way to go, DoTheBay!

This huge win speaks to the value of creating content and partnerships that will pay dividends over the longest possible period of time. If you lock in a 'play the fest' or major festival giveaway, you should (A) keep it open for as long as you can and (B) develop an organized, multi-channel promotion plan for the entire duration of the contest. Let us know how we can help.

There were a lot of other wins from last week to celebrate across the network. We invite you to let us know what questions you have and how we can best serve you as you...

Wednesday, August 9, 2017

How You (and the network) Did Last Week - 8/9/2017

Update! Your metro's monthly goals docs are updated for the month of July. Head on over to the Audience Development hub to check them out.
 

Winner of the Week: DoTheBay


If we had a tattoo for every time a "play the festival" contest moved the meter for a metro's growth, we'd be Jason Ricciardi!

Last week marked DoTheBay's highest week of traffic ever (!!!), thanks to a combination of the following (in order of traffic impact):

1. This Play 20th Street Block Party Contest, where musicians have been invited to submit their tracks to win a spot on Noise Pop's 20th Street Block Party lineup. The contest has 14,189 page views and 3,358 entries so far, and it's open through the 14th. DoTheBay General Manager Brett Leader mentioned:

We previously tried the band contest earlier in the year for Noise Pop Festival and wanted to give it another shot with 20th Street Block Party. This time, we're doing a lot more hand-holding with every artist who enters, so they fully understand how the contest works and how to rally their fans to vote. We're also pushing the contest harder in other areas than we previously did, which is resulting in almost double the amount of entries from the last go around. 
 
2. In second place, the tried-and-true Outside Lands Night Shows page, where users can win tickets to every single Outside Lands after party, earned The Bay a hefty 6,286 page views throughout last week. Brett added:

Part of the Outside Lands Night Shows success was that we sent a dedicated blast exactly when the shows got announced (even beating the festival with their email blast). We had similar success last year with the Treasure Island Lineup announcement. Definitely encourage other metros to leverage their festival partnerships and send dedicated blasts as soon as lineups are announced. 

3. And each of the following pages also earned over 2,000 page views last week: Free Admission Days GuideDog Surfing ChampionshipsOutside Lands Festival Giveaway and the How To Do Summer Guide, propelling DoTheBay to their highest week of traffic ever (56,432 page views) -- plus 1,829 new email subscribers to boot.

Has your metro done a "play the festival" contest? What questions do you have about setting one up? Ask us! And then....

How You (and the network) Did Last Week - 8/2/2017

Winner of the Week: Do312


Do312 (who just announced their 7th birthday bash) has been leveling up on creative contests and has the growth to prove it. What kind of growth, you ask? We're talking about:
  • 16,632 new Twitter followers
  • 1,661 Facebook post likes, 1,272 comments and 410 shares
  • 26,666 new email subscribers
... in the past two weeks (!!!).

Let's dig into how they did it:

The Twitter followers came from this contest, in which Do312 asked users to quote and retweet with their favorite Lollapalooza artist to win a pair of GA wristbands. The contest's announcement tweet alone has been retweeted 1,738 times to date and helped catapult our Chicago team to a 76.81% lift in Twitter followers from this point last year.

Metros with more than one pair of tickets to give away to a major festival, take note of the above! If you're using more than one pair for an on-site giveaway, you may be wasting an opportunity.

Do312 followed up on the Twitter contest with an engagement-fueled Facebook promotion and an emoji explosion on Instagram, leaving Lorena Cupcake & Co with a flurry of Facebook engagement and 64% YoY growth in Instagram followers.

The email growth was spread out between three creative contests: this Toast of the Coast competitionthis Cat-Ify A Punk Album contest and this Lollapalooza flyaway -- plus the tried-and-true staples of after-show giveaways and RSVPs for unofficial events around the festival. When all was said and done, the 26,666 new subscribers helped propel Do312 to a week of 147,469 unique email opens, their highest ever. Please reach out to Support for more information on how any of these promotions came together.

The weeks before your city's biggest musical festival can be hectic and stressful, making it easy to put the creativity aside and rush to get everything done. However, these weeks are also usually the best times to push forward on audience growth. Do312 dug in deep and proved that notion here; jean jackets off to them for their hard work.

But the good news from last week wasn't contained to just Chicago. Let's strap on our Jack Daniel's fanny packs and...

How You (and the network) Did Last Week - 7/19/2017

Winner of the Week: Do615


Our Nashville team posted high marks in a variety of categories last week:

Do615 has been leveraging their interns to help produce a impressive amount of content for a team of two full-time employees. Last week's daily emails included guides for yoga eventsoutdoor summer flicksfrench fries and even a solar eclipse list - which, combined with giveaways for big just-announced shows like Jay-ZNick OffermanJohn Prine and more - resulted in a weekof 26,530 total unique email opens, their most opens in a single week ever and a 447% increase from the same week last year.

On Facebook, Content Manager Rhea Foote did an excellent job sharing timely, relevant articles about Nashville's cost of living increase and underground Nashville bands, which served to amplify Do615's reach and pave the way for Do615-focused posts about National French Fries DayToby Keith giveaways and more. Do615 closed the week with WoW increases of Facebook likes up 84%, comments up 235% and shares up 265%.

The aforementioned email wins combined with a flurry of organic search feats for event listings from French Fest to Forecastle - for an 172% lift in site traffic from the same week last year.

I wanted to highlight Do615 in this report because there was no one single thing they did lastweek that blew their stats out of the water. Instead, they did a lot of core things right, specifically:
  • making the most of their interns (did you know we have some killer documentation for that?)
  • having complete and accurate event listings
  • producing timely and useful guides (what's on your content calendar?)
  • securing big giveaways around on-sales
  • clearly surfacing both of the above in daily emails
  • posting interesting, engaging content on social
... which led to a huge week.

But Nashville wasn't the only metro that crushed last week. Five other metros (Do210, Do250, Do317, Do512 and Do617) had a >100% increase in YoY weekly unique email opens and six other metros (Do314, Do317, Do503, Do604, Do617 and HazTJ) had a >100% increase in site traffic from the same week last year. Let's crack open an ice cold Pepsi Fire and...