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Monday, February 29, 2016

How You (and the network) Did Last Week - 2/22/16

No comments: Posted by Anonymous at 7:02 AM Labels:
This edition of the Winner of the Week actually took some sleuthing. Follow along:
  • If you've been paying attention to the new Monthly Content Leaderboard, then you would've already noticed that the #1 piece of content across the entire network this month was dog-friendly bars in Louisville. And if you went as far as to see where all that traffic came from, you'd see that 99% of it came from email. So Do502's newsletter must've just killed it, right?
     
  • Wrong. Sure, their email got a very respectable 737 clicks for a click rate of 20%, but an email they sent just 3 weeks ago did better. So what gives?
     
  • What actually happened was that Do502 sent out their newsletter featuring the dog-friendly content, social media mangers/business owners/etc. on their Louisville's list saw that content, copied the link from their newsletter, and posted it on their own social profiles. Check out examples here and here if you don't believe me.
     
  • That's a pretty strong indication that your content is resonating if people are taking the trouble to copy a link from a newsletter and put it on an entirely different marketing channel, and it only bodes well for when Do502 trots this out on social again. All told, this groundswell of sharing accounted for 17K+ pageviews last week, helping Louisville get their second highest week of traffic of all time (2nd only to Forecastle).
If you cat-napped on creating your dog-friendly bars list, don't say we didn't warn you. Start thinking of people who would be down to share that content on social, and then get on it! All the while, you can check out your newest round of weekly stats below:
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Tuesday, February 16, 2016

How You (and the network) Did Last Week - 2/16/16

No comments: Posted by Anonymous at 1:25 PM Labels:
In our continued efforts to showcase what's working around the network, we're debuting...

The Monthly Content Leaderboard

Every day, that spreadsheet scours the entire network and updates with the 100 highest traffic pages over the last 30 days. You'll find that data in three different categories, separated on their respective tabs:
  1. Top Editorial: The top 100 /p/ and user pages by traffic over the last 30 days, with traffic broken out by channel.
  2. Top Events: The top 100 event pages by traffic over the last 30 days, with traffic broken out by channel.
  3. Top Other: The top 100 category/venue/artist by traffic over the last 30 days, with traffic broken out by channel.
Note that the rows will be more or less sorted in descending traffic, but you can ensure it's ranked exactly by traffic if you make a copy of the doc and do a quick column A sort. A big shout out to Jamie in Do416 for requesting the doc in the first place.

Hopefully that helps with brainstorming content ideas, looking at what sort of big giveaways andRSVPs other markets are landing, and which ECPs are moving the needle. As always, we're more than happy to provide context or answer any questions as to why things are ranked how they are in the leaderboard.

We'll return to standard winners of the week next Monday, but why not check out all your stats goodness in the meantime?
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Tuesday, February 2, 2016

How You (and the network) Did Last Week - 2/1/16

No comments: Posted by Anonymous at 7:52 AM Labels:

Winner of the Week: Do312!


As alluded to in last week's KPI update, DoLA isn't the only metro in the daily email cadre. Do312 now has their first entire week of daily emails under their belt, so...what happened?
  • With 32.5K sessions to site, they had their highest week of traffic in over 4 months. Of that, 40% of traffic came from email. Compare that to the rest of January, pre-rollout of daily emails, where only 17% of traffic came from their newsletter.
     
  • In their past week of daily emails, they received nearly 100,000 unique opens. Perhaps more impressive is that 3.6% of their subscriber base clicked on content in their email last week. In the year prior to that, they averaged just 1.26% of their email list clicking on email content each week.
     
  • Thanks to this sustained engagement, three different content pieces (50 best concerts of February, Mardi Gras list, and Guestlist) all received over 1,000 sessions last week.
Kudos to Do312 on their email transition, and we'll continue to keep tabs and share updates on all of our markets sending daily emails. Whether
Read More
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Monday, February 29, 2016

How You (and the network) Did Last Week - 2/22/16

This edition of the Winner of the Week actually took some sleuthing. Follow along:
  • If you've been paying attention to the new Monthly Content Leaderboard, then you would've already noticed that the #1 piece of content across the entire network this month was dog-friendly bars in Louisville. And if you went as far as to see where all that traffic came from, you'd see that 99% of it came from email. So Do502's newsletter must've just killed it, right?
     
  • Wrong. Sure, their email got a very respectable 737 clicks for a click rate of 20%, but an email they sent just 3 weeks ago did better. So what gives?
     
  • What actually happened was that Do502 sent out their newsletter featuring the dog-friendly content, social media mangers/business owners/etc. on their Louisville's list saw that content, copied the link from their newsletter, and posted it on their own social profiles. Check out examples here and here if you don't believe me.
     
  • That's a pretty strong indication that your content is resonating if people are taking the trouble to copy a link from a newsletter and put it on an entirely different marketing channel, and it only bodes well for when Do502 trots this out on social again. All told, this groundswell of sharing accounted for 17K+ pageviews last week, helping Louisville get their second highest week of traffic of all time (2nd only to Forecastle).
If you cat-napped on creating your dog-friendly bars list, don't say we didn't warn you. Start thinking of people who would be down to share that content on social, and then get on it! All the while, you can check out your newest round of weekly stats below:
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Tuesday, February 16, 2016

How You (and the network) Did Last Week - 2/16/16

In our continued efforts to showcase what's working around the network, we're debuting...

The Monthly Content Leaderboard

Every day, that spreadsheet scours the entire network and updates with the 100 highest traffic pages over the last 30 days. You'll find that data in three different categories, separated on their respective tabs:
  1. Top Editorial: The top 100 /p/ and user pages by traffic over the last 30 days, with traffic broken out by channel.
  2. Top Events: The top 100 event pages by traffic over the last 30 days, with traffic broken out by channel.
  3. Top Other: The top 100 category/venue/artist by traffic over the last 30 days, with traffic broken out by channel.
Note that the rows will be more or less sorted in descending traffic, but you can ensure it's ranked exactly by traffic if you make a copy of the doc and do a quick column A sort. A big shout out to Jamie in Do416 for requesting the doc in the first place.

Hopefully that helps with brainstorming content ideas, looking at what sort of big giveaways andRSVPs other markets are landing, and which ECPs are moving the needle. As always, we're more than happy to provide context or answer any questions as to why things are ranked how they are in the leaderboard.

We'll return to standard winners of the week next Monday, but why not check out all your stats goodness in the meantime?
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Tuesday, February 2, 2016

How You (and the network) Did Last Week - 2/1/16

Winner of the Week: Do312!


As alluded to in last week's KPI update, DoLA isn't the only metro in the daily email cadre. Do312 now has their first entire week of daily emails under their belt, so...what happened?
  • With 32.5K sessions to site, they had their highest week of traffic in over 4 months. Of that, 40% of traffic came from email. Compare that to the rest of January, pre-rollout of daily emails, where only 17% of traffic came from their newsletter.
     
  • In their past week of daily emails, they received nearly 100,000 unique opens. Perhaps more impressive is that 3.6% of their subscriber base clicked on content in their email last week. In the year prior to that, they averaged just 1.26% of their email list clicking on email content each week.
     
  • Thanks to this sustained engagement, three different content pieces (50 best concerts of February, Mardi Gras list, and Guestlist) all received over 1,000 sessions last week.
Kudos to Do312 on their email transition, and we'll continue to keep tabs and share updates on all of our markets sending daily emails. Whether
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