Tuesday, June 28, 2016

How You (and the network) Did Last Week - 6/27/16

No comments: Posted by Anonymous at 7:45 AM Labels: KPI Updates

Winners of the Week:

Do214 + DoLA!

Not one, but two separate metros had their highest all-time weeks of traffic last week thanks to some strong RSVP numbers. Check out the goods below:

A quarter of Do214's traffic last week landed on their RSVP for the Decks in the Park kickoff event. Do214 took a page out of the event's promotion earlier in the month with a video post that got crazy engagement before the RSVP was announced, and followed suit with their own posting of the video + RSVP link. Social traffic accounted for 70% of the traffic to that page, but they also got a nice boost with referral traffic from Decks In The Park landing page. For that, Do214 tried a variant of a feature we've developed where partners can embed pop-up (or in this case directly link to) splash pages that can capture giveaways or RSVPs. All of that led Do214 not only to their highest week of traffic (and more than 3X last year's traffic), but added over 1K new users for an incredibly solid partnership.
DoLA had a similar strong week thanks to a couple of sold events they themselves produced. The first, a street art showcase for Lennox, received over 4K RSVPs. Most came from DoLA's strong promotion via email, but as is the case with successful RSVPs, it got helping hands via referral traffic from the likes of the venue, The Echo, and event emails sent out by the sponsor. And of course, it doesn't hurt that the event looked pretty amazing. Combined with their "Party In My Living Room" event, a Deep Eddy house party hosted at the ever-popular secret location, those two events accounted for more than a third of their traffic for the week. Which is nothing to sneeze at, given that it was their highest traffic week of all time .

Lots of stuff to take away this week, whether it's trying out social promotion via video, hitting us up for a splash page giveaway/RSVP embedded in a partner's site, or the continued importance of a large successful RSVP event on your metro's user acquisition and subscriber growth. All those stats and more updated for your perusal:

How You (and the network) Did Last Week - 6/20/16

No comments: Posted by Anonymous at 9:54 AM Labels: KPI Updates

Winners of the Week:

Do615 + Do617 + DTB!

Three metros all land winner status today, thanks to the power of 1) festival announcements in emails and 2) a unique spin on giveaways. Check it out:

Do615 had a stellar week of email engagement thanks to the tried-and-true festival announce + giveaway. In Do615's case, they hit a ridiculous network-best 28% click through rate, thanks to the announce of Pilgrimmage Festival in their newsletter, driving more subscribers to click than any newsletter in their history. All told, this accounted for 24% of their total traffic for the week.
Think that's a lot of email traffic? A whopping 45% of DTB's total traffic went to this page thanks to their dedicated email announcing the TIMF lineup + the prominent feature in their newsletter. That alone was enough to drive DTB to 3X YoY traffic growth, and their highest week of traffic in the last 84 weeks.
Do617 celebrated the passing of June 17th (6/17) by unfurling a giveaway bonanzawhere they announced a new hot ticket you could win each hour. When the dust settled, Do617 scored 2800 "Win" clicks, the page accrued 33% of their traffic for the week, and Do617 had their highest week of traffic in the last 20 weeks.

Yet another indication on how it's often a few partnerships or campaigns that you execute that drive a large percentage of your weekly traffic (25-45% in the above examples). And even more so, the importance of making sure that you do everything you can to double down on those campaigns to squeeze as much engagement out of them as possible. We'll be working with each market to help with that (first step: read the last product update's tip of the week), but in the meantime...fresh stats await:

Product Update: Radmin Advertising Additions, Subject Line Test Results & More

1 comment: Posted by Anonymous at 8:50 AM

Our Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week. Here's what's happening:

New Options In Radmin Advertising

We've heard a lot of feedback from the network that auto-adjusting ad weights isn't always helpful. When you upload a new ad to Radmin (or change an existing ad's weight), our system will automatically adjust the weights of all other ads in that location.

This can be super helpful if you only have 2 or 3 ads in that location. However, the system starts to become increasingly problematic as you increase the number of ads present.

Manually Edit Brand Ad Weights?

So, we've added a "Manually Edit Brand Ad Weights?" toggle tab to the top right of Radmin -> Advertising. This toggle is 'off' by default - which means that ads will auto adjust exactly as they have been.

If you turn the toggle on, the following things will change:

When you set up a new ad, you'll be brought to a screen like this...

.. where you will be required to adjust the weight of all active ads in that location until they equal 100.

A similar 'manual editing' screen will present itself after editing an existing ad - or by clicking directly on the weight of any active ad.

Per Ad Settings

You now also have the option of overriding the setting of the 'all ads' toggle on a per-ad basis.

If the box is checked, then the active weights in that location will all auto-adjust like normal. If the box is unchecked, you will be brought to the 'manual editing' screen. By default, this box will be checked or unchecked based on your metro's toggle preference.

More Ad Improvements Coming Soon

These new changes are just the beginning of a project that we've begun to improve the experience of managing ads in Radmin. That said, we want to hear your feedback! Please email Support if anything seems amiss or if you're unsure how to use any features - and please drop any ideas or requests in the DSD.

And again, it's important to note that if you don't want to use any of these new features, you don't have to. They're totally optional.

Conference Notifications

We've added a setting to conference lenses that prevents band notifications from sending for the conference's events.

This way, you can add the individual events for all of the artists performing at a festival (which you would want to do if featuring the conference in the app) without firing off band notification emails - since those should have gone out when the festival was originally announced.

New Profile Displays

We reorganized the way profile settings display on the front end to present all of our users' editable information in a more clear format:

Edit your profile settings to check out the new format!

Drinking Age Fields

We've added a new drinking age field to users' accounts in Radmin:

The purpose of this field is to consolidate all of your 'over drinking age?' information into a single field - and then quickly send that information to MailChimp.

The field is set to 'no' unless the user indicates being over the metro drinking age - and is updated whenever their user enters their birthdate on registration or when entering a giveaway/RSVP. The field also updates when users click the 'over 21' checkbox on giveaways and RSVPs.

Bug Fixes

We fixed an issue with duplicate events entering the pending queue.
We fixed an issue with deleted events perpetually returning to the queues.
We fixed an issue with featured event ads (they were opening in separate windows when clicked).
We changed 'Zipcode' to 'Postal Code' for our Canadian properties (because that's what it's called).
We fixed a bug that was preventing category shortcuts from correctly displaying all repeating events.
And so much more.

Tip Of The Week

We recently ran a test with Do604 and Do214 where both metros crafted the subject lines of their daily emails by following this formula every day for a month:

Include as many festival lineup/schedule announcements as possible.
If space is still available, include as many of the following as you can, in order:

Festival lineup/schedule announce (as timely as possible)
Festival giveaway
Big ‘Festival In Our Town’ list
Secret show / presale code / win before buy of big artist(s)
Standard giveaway / RSVP for big artist(s)
Show announcement for big artist(s)
Upcoming show for big artist(s)
Tonight’s top show(s)

In theory, the ideal subject line would look like this:

Huge Festival Lineup Announcement | Other Huge Festival Schedule Announcement | Win Tickets To Another Huge Festival

A more normal day’s ideal subject line would look like:

Jazz Fest In Dallas | Win Courtney Barnett Tickets | Ben Harper & DIIV Announce Shows

So, you're thinking of your subject lines like playing poker. A festival announcement is a royal flush. A festival giveaway is a straight flush. A ‘Festival In Our Town’ list is a 4 of a kind. A huge giveaway is a full house - and so on.

And the results?

The effect on click rate was massive. Dallas' click rate grew 63% from the month before (from 9.47% to 15.43%) and Vancouver saw an even bigger lift - up 69% from 8.6% to 14.5%.

Those are big findings in moving the meter for engagement on these emails (and consequently, the traffic they drive to the site). Your metro should absolutely consider this formula when crafting your subject lines going forward in order to prime your users' expectations when opening your emails.

Love,

DoStuff

How You (and the network) Did Last Week - 6/14/16

No comments: Posted by Anonymous at 7:13 AM Labels: KPI Updates

Winners of the Week:

Do314 + doNYC!

Winner of the week makes a long-awaited foray out to St. Louis, and doNYC becomes the latest market to reap email dividends.

Do314 notched their highest week of traffic in the 100+ weeks we've done weekly reporting. They now join the ranks of several metros involved in listing and presenting shows around a festival. In this case, it's co-presenting the Loudest Summer Serieswith giveaways to each show + chances to win tickets to LouFest. The events were already a hit in their email announcing the series, with traffic to those events accounting for over 25% of their total site traffic last week.
For doNYC, we could go into detail about the success of show announcements in daily emails, like the 3K+ people clicking on Roots Picnic. Or that they have the flexibility to include multiple pieces of sponsored content in a single email, and still have crazy high engagement on their SeatGeek campaign. But what you really need to know is that doNYC quietly had more than 3X the amount of traffic they had last year, and they did it during the post-Gov Ball lull. Here's what YoY data looks like for them last week; the box in red represents the days they sent daily emails. You decide for yourself.

We'll have Insta stats updated next week, but in the meantime, have a go at all of your other channel data:

How You (and the network) Did Last Week - 6/6/16

No comments: Posted by Anonymous at 7:44 AM Labels: KPI Updates

Winners of the Week: Do312!

There's an old, albeit not very catchy, saying for KPI updates - if you add more than seven thousand subscribers in a week, you're crowned the winner. Do312 did exactly that; full details below:

With Lolla traffic accounting for more than 15% of Do312's site traffic for the entire year, even small changes in the partnership can cause huge ripples in Do312's success. This year could've been tough, as Lolla sent 37% less referral traffic directly from their site last week. However, there's a twist...
...Do312 benefited from not one, but two (!) dedicated blasts announcing theaftershows. In total, Lolla sent 44K sessions to Do312 via email this year, compared to a measly 9K sessions sent via one dedicated email last year. Add to that the fact that Do312's own emails had 9X traffic to site compared to last year, and you've got the makings of a traffic bonanza.
While the traffic is nice (32% more total Lolla traffic than last year), the real strength of the partnership is the user acquisition. And thanks to the aforementioned dedicated blasts, plus a 3X increase in Twitter traffic from Lolla (mostly from these viral teaser posts), Do312 was able to rake in the thousands of giveaway entrants that then become subscribers.

Based on the above, it's worth doing a quick audit to see if you're getting everything you can out of your fest partnerships. Not all of them will have aftershows hosted on your site, but getting them to plug your giveaways in emails and social after tickets sell out should be a reasonable ask of any fest partner.

Hopefully you've got several fest launches coming up in your market, and if you have any questions on launch or promotion strategy, you can always reach out. In the meantime, check out last week's stats and start planning that next big fish partner to land:

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Tuesday, June 28, 2016

How You (and the network) Did Last Week - 6/27/16

Winners of the Week:

Do214 + DoLA!

Not one, but two separate metros had their highest all-time weeks of traffic last week thanks to some strong RSVP numbers. Check out the goods below:

A quarter of Do214's traffic last week landed on their RSVP for the Decks in the Park kickoff event. Do214 took a page out of the event's promotion earlier in the month with a video post that got crazy engagement before the RSVP was announced, and followed suit with their own posting of the video + RSVP link. Social traffic accounted for 70% of the traffic to that page, but they also got a nice boost with referral traffic from Decks In The Park landing page. For that, Do214 tried a variant of a feature we've developed where partners can embed pop-up (or in this case directly link to) splash pages that can capture giveaways or RSVPs. All of that led Do214 not only to their highest week of traffic (and more than 3X last year's traffic), but added over 1K new users for an incredibly solid partnership.
DoLA had a similar strong week thanks to a couple of sold events they themselves produced. The first, a street art showcase for Lennox, received over 4K RSVPs. Most came from DoLA's strong promotion via email, but as is the case with successful RSVPs, it got helping hands via referral traffic from the likes of the venue, The Echo, and event emails sent out by the sponsor. And of course, it doesn't hurt that the event looked pretty amazing. Combined with their "Party In My Living Room" event, a Deep Eddy house party hosted at the ever-popular secret location, those two events accounted for more than a third of their traffic for the week. Which is nothing to sneeze at, given that it was their highest traffic week of all time .

Tuesday, June 21, 2016

How You (and the network) Did Last Week - 6/20/16

Winners of the Week:

Do615 + Do617 + DTB!

Three metros all land winner status today, thanks to the power of 1) festival announcements in emails and 2) a unique spin on giveaways. Check it out:

Do615 had a stellar week of email engagement thanks to the tried-and-true festival announce + giveaway. In Do615's case, they hit a ridiculous network-best 28% click through rate, thanks to the announce of Pilgrimmage Festival in their newsletter, driving more subscribers to click than any newsletter in their history. All told, this accounted for 24% of their total traffic for the week.
Think that's a lot of email traffic? A whopping 45% of DTB's total traffic went to this page thanks to their dedicated email announcing the TIMF lineup + the prominent feature in their newsletter. That alone was enough to drive DTB to 3X YoY traffic growth, and their highest week of traffic in the last 84 weeks.
Do617 celebrated the passing of June 17th (6/17) by unfurling a giveaway bonanzawhere they announced a new hot ticket you could win each hour. When the dust settled, Do617 scored 2800 "Win" clicks, the page accrued 33% of their traffic for the week, and Do617 had their highest week of traffic in the last 20 weeks.

Friday, June 17, 2016

Product Update: Radmin Advertising Additions, Subject Line Test Results & More

Our Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week. Here's what's happening: