A fest launch, a metro launch, and a giveaway launch walk into a bar...and well, the rest is Winner of the Week history:

• Do206: Seattle rode the wave of Sasquatch traffic for their first ever week of over 10K sessions.  Half of their entire site traffic last week landed on their Sasquatch lineup announce and giveaway, with 3.5K sessions coming from email, and another 1K coming from Facebook and giveaway referrals respectively. And while not much of a factor to contribute to site traffic, Do206's continued series of Space Needle pics added another remarkable 474 shares to their Facebook engagement.
   
• Do816: KC consummated their launch at a buzzy new distillery with their kickoff party, which by all measures looks to be a success. No surprise they had the highest week of traffic to date and continue to build up their email list to the 100K mark. We couldn't be more excited to see more big things coming out of the 21st DoStuff metro!
   
• DoNYC: NYC hit an astronomical 287% YoY growth thanks in large part to the launch of their locally arranged sweepstakes partnership. The slick page let users enter to win a vinyl + turntable + speakers + concert tickets of their choice. The 8.5K+ sessions that have landed on the sweeps have already yielded an incredibly efficient 6.2K entrants and, most importantly - over 3,000 new users! Nice work, dudes.

A quick note before you freak out that nobody is clicking "ADD" on your site anymore - we discovered a bug that was preventing that event from firing in Google Analytics, which we'll fix soon. All of the other data points are reliable and awaiting your perusal below:

Another week, another pair of metros at the hub of their cities' respective cultural scene. Check it:

• Do512: It's always nice when a good cause drives you to a 10-month traffic high. That's exactly what happened last week, when Do512's Women's March event blew up with 33K organic sessions landing on that page. For context, that's more than a quarter of Do512's entire traffic for the week, and 3X the traffic that came to their homepage. Over the course of the event's life, it racked up a total of 46K+ sessions from people searching a bunch of related queries, and seeing Do512 appear as high as right after the official FB page. All of it demonstrates the importance of being aware of the important events in your city, even if they might not be the standard shows at music venues that you've scraped in. Kudos to the Do512 content team for getting the event page up early and making sure it looked great w/ tons of content, which deserves a hearty all right all right all right. To be fair, it wasn't just Austin, as other metros got in on the action, most notably with the organic traffic to DTB's event propelling them to their highest traffic in 5 months.
   
• DoSD: It's the first year that DoSD has been the exclusive host of voting for the San Diego Music Awards, with the official site linking directly to their voting page. The usual telltale signs of a successful music awards (or voting contest in general) are all there, with several thousand referred sessions coming from the partner, and another few thousand from the dozens of contestants pushing their cause on social. All told, DoSD had their second highest week of traffic since launch, and it's still 2 months until the actual event. For those keeping track, that marks the third metro (along with 312 and 502) to be the exclusive host of a music awards voting, with each proving successful.

Last week's stats to guide this week's action below:

As Aaron Lewis would say, it's been awhile. But in the month off from KPI reports, we've had more wins than you can shake a stick at. Settle in for a curated list of metro inspiration and the most bigly Winner of the Week edition ever:

• Do206: Capping off a month that saw several social media wins, starting with the 30K reach of their 12days post to some virality of Hendrix as snowman, Do206 marked their highest reach ever at the end of December thanks to their Carrie Fisher lightsaber post. It exploded on Facebook to the tune of a 19K shares and an insane 2.6M organic reach, and had similar success on Twitter and Instagram. Haven't checked out Do206's socials in a while? They've been killing it with some great out-and-about pics and vids thanks to Matt, Austin, and various other photographer buds from around town (peep this, this, and this).
   
• Do214/Do416: Lest ye be tempted to not feature [high-profile fest] in your town pages, Dallas led their subject line on January 3rd with Coachella (subject line of "Coachella in Dallas") and easily scored their highest single day of email traffic...of all time. Toronto did the exact same thing and hit their highest email traffic in 9 months. Several other metros followed suit. Doesn't get much better than that for a content piece that takes you exactly zero minutes to build.
   
• Do250: Victoria had their highest week of traffic in over 7 months thanks to the success of their #FEST250 instagram contest. The photo challenge included an on-site voting component for the chance to win a fest prize pack. Traffic was split evenly between their announce email and a groundswell from FB, not to mention the actual 442 IG posts sporting their hashtag. Yet another creative fest contesting idea coming from the hinterlands of BC.
   
• Do314/Do317: Both saw their highest week of traffic of all time thanks to the steadily growing primarily organic, but also social and email, popularity of their respective NYEpages.
   
• Do502/DoTheBay: Borrowing an idea from a popular Do314 piece, Do502 had their highest day of organic traffic in more than a year thanks to the mildly terrifying amount of people searching for cheap tattoos and landing on this Friday the 13th tattoo deals page. On the other side of the country, DoTheBay was celebrating the 13th quite differently - by kicking off their very first DoTheBay Sessions, a series of filmed live acoustic performances in their space, sponsored by Tsingtao.
   
• Do512/Do503: Austin saw their highest ever week of non-SX traffic by far thanks to the confluence of both NYE content and their even more popular RIP list/people losing their shit about condos list. Portland followed suit with the highest form of flattery and their most successful content for the month.
   
• Do615/Do617/DoNYC: One more metro hit a record week of traffic after Nashville was helped out by the aforementioned Friday the 13th content, and then pushed over the top by their Bonnaroo lineup/giveaway announce. The referral system continues to pay dividends, as more people visited the giveaway from friends sharing it than did via any of 615's owned channels. All told, Do615 saw 5X YoY traffic. The same power of referral landed Boston their second highest week of traffic in a year thanks to a pair of tickets to the sold out U2 show. And along the lines of fest announces, DoNYC hit 3x YoY email traffic in the past two weeks thanks to their unveiling of 3 fest lineups and giveaways during that time (including out of market fests like Coachella).

Steal a few of the dozen or so ideas above, and have yourself a kick ass start to 2017. We're excited for big things to come (including some improvements in the tools you have to measure audience growth).

A month of updated stats await! Dive in