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Friday, June 20, 2014

What DoStuff's Doing: Finishing Episode GOOOOOAAAAAALS

No comments: Posted by Anonymous at 7:39 AM Labels:
With only 2 weeks left in the episode, we're working hard to knock out everything for this episode so that we finish more like Van Persie's header, and less like Rooney's corner. Stay tuned for exciting updates in the upcoming weeks about getting your hands on Radmin, a complete overhaul of your weekly reporting with better insights, and much much more.

However, in the meantime, we realized that DoStuff had to do some pretty important stuff that came up during the episode. With this in mind, we've started a tradition known as "Friday Fundays." Every Friday, our intrepid dev team will devote the entire day to making improvements on the product. And while "Friday Fundays" might be a title with only 50% accuracy (hint: they do take place on Fridays), they've already been productive. Just check out our section on...

...Major Product Updates

More ad impressions! 
Featured event ads now appear on user pages. All of those users going to popular pages like your Top Picks, or your giveaways page, or even checking in on a Tastemaker? Yep, those are all featured event ad impressions now. Note that in the short term these ads on your user pages won't be sticky in the way that featured event ads are sticky on your daily listings pages.


Pages and Users now searchable. 
The "More" tab in your site's search results just added a lot...well, more. You can use your site's search bar to find all created pages, as well as any users that are designated as Tastemakers or "Promo Users" (aka Lists) in admin. Both will appear under the "More" tab, as well as within the rest of the results if you don't select a specific tab. Check it out-


SEO, yo. 
We've made a bunch of changes that will help your site's pages appear higher in Google results. We created sitemaps for each metro, matched HTML title tags to page titles, wrote clear meta descriptions for your pages, and blah blah blah jargon. Basically, Google (and other search engines) should have a way easier time finding relevant pages on your sites and displaying relevant information to people searching.

Other Product Updates

An assortment of smaller (but still important!) product updates, bug fixes, and tweaks:

  • Better shortcut navigation/content. When selecting a category from the shortcut dropdown on your site's homepage, that particular shortcut will stay selected even if you change which day/week/etc. you're viewing. Also, we've rejiggered how content is populated in these views so that if you're viewing a week of music-only events in Chicago, the site will display the 3 most popular music-only events for each day in that week. Same goes for any other category of events.
  • Top Searches replaced with Featured Stuff. Nobody really interacted or clicked on the top searches in your site's footer. It's been replaced with your Featured Stuff links to hopefully improve site engagement. 
  • Front-end page creation permissions changed. So that you can have the utmost control of your site's content, we've restricted the ability to create pages on the front end to users with "manager" or "superadmin" permissions.  
  • Privacy policy change. To better understand our audience and position your sites more knowledgeably for advertisers, we're taking steps to enable demographic data in your Google Analytics accounts. To do this, we needed to update each metros' privacy policy to let users know we collect anonymous, non-personally identifiable demographic data.
  • Facebook remarketing. We're just starting on a program that will allow you to specifically target Facebook ads to users that have already been to sites in the DoStuff network. This required adding another admin to each metros' Facebook page. So if you see a faceless Jordan Ripley appear, don't panic. Trust us, it's better than seeing Jordan's actual face attached to your account twice.
  • Some bugs we fixed:
    • There was an issue causing each page on metro sites to register 2 pageviews when users first entered on a site. This bug affected data from April 22-June 9. During this time, site pageviews in Google Analytics will be 1.5 to 2 times more than the actual pageviews. Things like bounce rate that are based on pageviews will also be affected, but visits/unique visitors remain unaffected.
    • A recent bug that prevented front-end editing of events from saving for some users is now fixed!
    • Search results on mobile weren't clickable. They are now!

Radmin

We promise, it's coming! The pending queues, approved event listings, artist and event scrapers, and band listings are in the polishing stages now. A sampling of metros got to play around in radmin during demo sessions, so stay tuned for the end of the episode and your intro to radness. Next up to unveil is a revamped ad creation and reporting system.

Feel free to reference the last network update for screenshots of radmin.

New News from New Biz Dev

  • Network Programs: The NBD team had a communications specialist come lead a sales workshop to hone in on our message on the brand and metro sales sides. And unless you've had your head buried in the ground, you've probably caught on that the Future Folk tour has officially been announced. The 10 city tour-de-aliens has kicked off with a must-see trailer. #FutureFolkTour #Hondo
  • Metro Updates: Do210 (San Antonio, for those not keeping up on their area code studies) is joining us in Austin next week for bootcamp! We're all the excited to have our slightly Southern brethren join us and learn what the business is all about. On other fronts, the ball is moving forward with Las Vegas, Vancouver, Montreal, Louisville, Atlanta and Portland.
  • Brand Developments: Next week, NBD will be presenting to the full agency team responsible for all Jim Beam brands. Beyond that, conversations continue to push forward with Spotify, Amex, Citi, and Porter Novelli (the PR reps for Durex, Timberland, and a bunch of other brands).

Network Updates

World Cup

You guys went nuts creating editorial for the World Cup, with every single U.S. metro putting something together. A few examples and their relative page popularity since the World Cup began:
  • DoNYC: 2nd most popular page on site
  • Do214: 3rd most popular page on site
  • Do512: 3rd most popular page on site
  • DoLA: 5th most popular page on site
Spring Awakening Success

Do312 wrapped up their Spring Awakening giveaway for Bud Light Platinum, and the winners couldn't be happier.  One of the winners even went so far as to send in a picture of her braiding Steve Aoki's hair (below) and commenting:
I never win anything. Every contest, every raffle, EVERY OPPORTUNITY I get to possibly win something, I never do. You know what though? That's totally fine with me because I won the best weekend I could have ever asked for through DO312!

Props to Do312 for turning their fans into celebrity stylists and earning a nice chunk of sponsorship cash in the process.

Sound and Cinema Kicks Off

 Do512's incredibly popular series of outdoor screenings premieres this week. Give the snazzy trailer below a view to see what Sound and Cinema is all about:


If you've got movie buff friends over in Austin for the summer, have them check out the lineup and pack a picnic for a movie under the stars.

Finally, winner of this update's "Scariest Event" competition is........

Do314 with this event! We're excited to see your "10 Bargains To Alter Your Body" sponsored list.

DoStuff Hire Needed

We're on the hunt for a Teacher, Talker, Trainer. Know of someone that would be good/lives in Austin/enjoys alliteration? Send them the job description, and have them email Kristin.

That's all for the weekly update! Have something you'd like to see in the update? Have something you really hate seeing in the update? Want us to stop sending out updates and just email you pictures of us wearing hyper-realistic baby masks? Whatever it is, let us know.

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Wednesday, June 4, 2014

What DoStuff's Doing: Making Radness

No comments: Posted by Anonymous at 3:00 PM Labels:
It's JUNE and summer is here (well, it arrived a while ago for us here in Austin), which means fun in the sun, festivities, and feeling a bit more free. Despite the dozens of seasonal distractions, we've been working hard at DoStuff these past few weeks. Radmin is nearly ready for testing, new ECPs are being built, and fests are launching. Additionally, we have some exciting network wins to share on the program, editorial, and team fronts.

Dive into the details below.

Radmin

Last Summit, we introduced to you our plans to overhaul your current Admin to build a better, faster, dare-we-say-sexier Admin that we call Radmin. Yes, a CMS can be sexy. And while we appreciate our current muddy pink-and-green Admin for all that it has done for us these past few years, it is about time we move on.

We will begin testing the built components with a selection of you all this week. Here is a sneak peak:

-Pending Queue-

  • The mantra of content management has been speed + accuracy + completeness so that CMs can work most efficiently through the queues to build the most comprehensive event listing for your city. When redesigning the this area of Radmin, we wanted to help with accuracy by giving you more CONTROL + VISIBILITY.
  • More CONTROL = more accessible editing of what shows on the event page by folding media searches into the queue. You will be able to edit the band video attached to the event from the queue before it goes live!
  • More CONTROL = quick vote on the event from the queue with your special users and lists
  • More VISIBILITY = Red indicates no media attachments or 6+ months since last update. Green indicates the event has recently updated media and should be good to go. 
  • More VISIBILITY = the queue automatically sorts by popularity based on that of the venue and attached bands
  • Overall, this will hugely improve the ease of content workflow and the quality of content on your site! It may take time to get used to and more time to actually clear the queue, but you will have done so much more in the process.

-Media Searches-

  • Clicking the attached band tag in the pending queue opens up a modal to display the current band media, if any, and the matched Facebook page.
  • Full display of the Facebook/YouTube data allows you to make an informed decision about the match.
  • Scroll through all Facebook images/YouTube videos to choose the best one.
  • Search by another terms if the results aren't the best match.

-Duplicates Queue-

  • The dupes queue will function similarly to how it currently does with the added media search features.
  • But changed data will be highlighted in red to make the choice to approve, update, or edit more obvious (not shown above).
  • The queue will load one event set at a time to encourage focus but will load the next event set Speedy Gonzalez fast!

Excited? So are we! Next on deck for Radmin: Ad Management & Reporting. We know that this section is in much need of overhaul and super priority for you all!

Other Product Updates

Our focus has been on Radmin, but our superstar devs have also input needed fixes as they've come up the past two weeks. Those include:

  • Spam check on old ECPs - No m-o-r-e SPAM! The spam question is available to change in the ECP Admin dashboard.
  • Sass editor lock check - If you need to access your SASS editor and are prompted for the username/password, it is dostuff / dostuff 
  • Tastemaker bug - There was a bug preventing your Tastemakers from displaying their badges on events listings and in the search flyout immediately. F-i-x-e-d!
  • Flickr changed some things around on us, which prevented images from loading on your photo pages, but we updated things on our end so they do display.
  • Truncate details check - If you uncheck truncate event details in Admin, the event will no longer revert back to the truncate details setting. 
  • New ECPs Lists - You can now provide your ECPs on the new platform a list of their registered users and an opt-in email list.

RadCP and Radstivals 

You all have had so many requests for the new ECP platform that we've expanded the pool of designers available to do the matchup process. There are quite a few in the queue across the network as well as lenses in the works, and they're all going to be rad.

Festivals are getting launched left and right. GovBall (doNYC), Field Trip (Do416), Forecastle, Spring Awakening (Do312), Taste of Randolph (Do312), and Capitol Hill Block Party (Do206) all launched their schedules.

Yesterday, Lolla launched their Aftershows page on Do312.

  • Do312 pageviews Monday? 13,000+ 
  • Do312 pageviews yesterday? 260,000+... Now that is a stellar stat.


RadBD

We have begun regular NBD weekly calls so that DoStuff can sync with you all regarding prospective and current partnerships. The purpose is to clearly communicate where we are at, where you all are at, what our plans are, brainstorm program ideas, and provide a forum for any questions. With the second meeting down, we have started to archive the agenda with additional notes from the meeting included so that you can reference in the future or catch up if you miss a call. Check it out!

Some updates:
  • Google/Zagat wants to move forward with campaigns in 3 more cities: Dallas, Boston, and Seattle. More to come this summer.
  • Connectivity is ready to implement the Lone Star program we're running in Texas with our East Coast metros.  
You all keep partying through program delivery!
Do317 Pabst Party

Do317 Pabst Tower Master
Do512 Pabst + Lonestar + Good Times
  • The Future Folk Tour is about to kick off with our big announcement set for June 11. Sneak peak on promo:
Geographical accuracy aside (they're rockstar aliens after all), sweet map.


RadLearning

We continue to add to LearnStuff to get you comprehensive and timely information for all your DoXXX needs. Check out some recently added stuff:


Have a suggestion? Something to add to an article or a whole article you think would be helpful? Let us know!

Network Radness 

A recent trend among you all is "Must Do" lists:
  • Do214 launched a Red Bull sponsored page to list sweet lake activities. Check out the way Red Bull is integrated seamlessly! It's gotten nearly 3,000 pageviews and was the 4th most popular page.

  • Do512 showcases a list of the top things to do in Austin, from a swim in Barton Spring to BBQ at Salt Lick. People LOVE lists, and this one is no exception: it received nearly 6,000 pageviews and ranked as the 11th most popular page on the site the week that it first went live.

Also of note in favor of list building: 6 of the top 10 most popular pages now on Do512 are lists! That is more than half and so HUGE. Need more convincing or need more list ideas? The possibilities are endless... 

Welcomes & Farewells

We have some exciting additions and sad goodbyes to share in the DoStuff family! Katy Meacham officially joined Do415 as GM a few weeks ago, and Carmen will be leaving to pursue her dreams in LA.

Do512 sent Matt Bradshaw on his way in style this week after 3 solid years to pursue music fulltime and tour Wild Child. Check out the video below of his performance with Wild Child on The Late Show with Craig Ferguson. He's famous already! In his stead, Ben Williams joined Do512 this Monday. Ben has been around Do512 for a while (see below: bouncer extraordinaire) and though he used to be a country music DJ in high school and could tell you more than you want to know about Kenny Chesney, he is also the most skilled white karaoke rapper to have performed the Do512 Lounge.

Do210 officially hired their GM. Matt Wolff comes from a music background and strong relationships in San Antonio's scene. Now onto finding a killer CM!

We have some change-ups here at HQ as well. Mollie Brown has joined the NBD team to help craft pitches, build processes, and cultivate our nascent marketing efforts. She recently moved to Austin from NYC where she worked at The Orchard in Corporate Marketing. And sadly, I (Katie/KO Deux) will be leaving DoStuff this week. It has been an amazing 2 years, but the time has come for me to pursue new things, namely grad school. I am thankful to all of you for being part of my DoStuff experience and will keep in touch!


Happy summer! Hearts<3s, star****s, and lots of LOVE :)






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Friday, June 20, 2014

What DoStuff's Doing: Finishing Episode GOOOOOAAAAAALS

With only 2 weeks left in the episode, we're working hard to knock out everything for this episode so that we finish more like Van Persie's header, and less like Rooney's corner. Stay tuned for exciting updates in the upcoming weeks about getting your hands on Radmin, a complete overhaul of your weekly reporting with better insights, and much much more.

However, in the meantime, we realized that DoStuff had to do some pretty important stuff that came up during the episode. With this in mind, we've started a tradition known as "Friday Fundays." Every Friday, our intrepid dev team will devote the entire day to making improvements on the product. And while "Friday Fundays" might be a title with only 50% accuracy (hint: they do take place on Fridays), they've already been productive. Just check out our section on...

...Major Product Updates

More ad impressions! 
Featured event ads now appear on user pages. All of those users going to popular pages like your Top Picks, or your giveaways page, or even checking in on a Tastemaker? Yep, those are all featured event ad impressions now. Note that in the short term these ads on your user pages won't be sticky in the way that featured event ads are sticky on your daily listings pages.


Pages and Users now searchable. 
The "More" tab in your site's search results just added a lot...well, more. You can use your site's search bar to find all created pages, as well as any users that are designated as Tastemakers or "Promo Users" (aka Lists) in admin. Both will appear under the "More" tab, as well as within the rest of the results if you don't select a specific tab. Check it out-


SEO, yo. 
We've made a bunch of changes that will help your site's pages appear higher in Google results. We created sitemaps for each metro, matched HTML title tags to page titles, wrote clear meta descriptions for your pages, and blah blah blah jargon. Basically, Google (and other search engines) should have a way easier time finding relevant pages on your sites and displaying relevant information to people searching.

Other Product Updates

An assortment of smaller (but still important!) product updates, bug fixes, and tweaks:

  • Better shortcut navigation/content. When selecting a category from the shortcut dropdown on your site's homepage, that particular shortcut will stay selected even if you change which day/week/etc. you're viewing. Also, we've rejiggered how content is populated in these views so that if you're viewing a week of music-only events in Chicago, the site will display the 3 most popular music-only events for each day in that week. Same goes for any other category of events.
  • Top Searches replaced with Featured Stuff. Nobody really interacted or clicked on the top searches in your site's footer. It's been replaced with your Featured Stuff links to hopefully improve site engagement. 
  • Front-end page creation permissions changed. So that you can have the utmost control of your site's content, we've restricted the ability to create pages on the front end to users with "manager" or "superadmin" permissions.  
  • Privacy policy change. To better understand our audience and position your sites more knowledgeably for advertisers, we're taking steps to enable demographic data in your Google Analytics accounts. To do this, we needed to update each metros' privacy policy to let users know we collect anonymous, non-personally identifiable demographic data.
  • Facebook remarketing. We're just starting on a program that will allow you to specifically target Facebook ads to users that have already been to sites in the DoStuff network. This required adding another admin to each metros' Facebook page. So if you see a faceless Jordan Ripley appear, don't panic. Trust us, it's better than seeing Jordan's actual face attached to your account twice.
  • Some bugs we fixed:
    • There was an issue causing each page on metro sites to register 2 pageviews when users first entered on a site. This bug affected data from April 22-June 9. During this time, site pageviews in Google Analytics will be 1.5 to 2 times more than the actual pageviews. Things like bounce rate that are based on pageviews will also be affected, but visits/unique visitors remain unaffected.
    • A recent bug that prevented front-end editing of events from saving for some users is now fixed!
    • Search results on mobile weren't clickable. They are now!

Radmin

We promise, it's coming! The pending queues, approved event listings, artist and event scrapers, and band listings are in the polishing stages now. A sampling of metros got to play around in radmin during demo sessions, so stay tuned for the end of the episode and your intro to radness. Next up to unveil is a revamped ad creation and reporting system.

Feel free to reference the last network update for screenshots of radmin.

New News from New Biz Dev

  • Network Programs: The NBD team had a communications specialist come lead a sales workshop to hone in on our message on the brand and metro sales sides. And unless you've had your head buried in the ground, you've probably caught on that the Future Folk tour has officially been announced. The 10 city tour-de-aliens has kicked off with a must-see trailer. #FutureFolkTour #Hondo
  • Metro Updates: Do210 (San Antonio, for those not keeping up on their area code studies) is joining us in Austin next week for bootcamp! We're all the excited to have our slightly Southern brethren join us and learn what the business is all about. On other fronts, the ball is moving forward with Las Vegas, Vancouver, Montreal, Louisville, Atlanta and Portland.
  • Brand Developments: Next week, NBD will be presenting to the full agency team responsible for all Jim Beam brands. Beyond that, conversations continue to push forward with Spotify, Amex, Citi, and Porter Novelli (the PR reps for Durex, Timberland, and a bunch of other brands).

Network Updates

World Cup

You guys went nuts creating editorial for the World Cup, with every single U.S. metro putting something together. A few examples and their relative page popularity since the World Cup began:
  • DoNYC: 2nd most popular page on site
  • Do214: 3rd most popular page on site
  • Do512: 3rd most popular page on site
  • DoLA: 5th most popular page on site
Spring Awakening Success

Do312 wrapped up their Spring Awakening giveaway for Bud Light Platinum, and the winners couldn't be happier.  One of the winners even went so far as to send in a picture of her braiding Steve Aoki's hair (below) and commenting:
I never win anything. Every contest, every raffle, EVERY OPPORTUNITY I get to possibly win something, I never do. You know what though? That's totally fine with me because I won the best weekend I could have ever asked for through DO312!

Props to Do312 for turning their fans into celebrity stylists and earning a nice chunk of sponsorship cash in the process.

Sound and Cinema Kicks Off

 Do512's incredibly popular series of outdoor screenings premieres this week. Give the snazzy trailer below a view to see what Sound and Cinema is all about:


If you've got movie buff friends over in Austin for the summer, have them check out the lineup and pack a picnic for a movie under the stars.

Finally, winner of this update's "Scariest Event" competition is........

Do314 with this event! We're excited to see your "10 Bargains To Alter Your Body" sponsored list.

DoStuff Hire Needed

We're on the hunt for a Teacher, Talker, Trainer. Know of someone that would be good/lives in Austin/enjoys alliteration? Send them the job description, and have them email Kristin.

That's all for the weekly update! Have something you'd like to see in the update? Have something you really hate seeing in the update? Want us to stop sending out updates and just email you pictures of us wearing hyper-realistic baby masks? Whatever it is, let us know.

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Wednesday, June 4, 2014

What DoStuff's Doing: Making Radness

It's JUNE and summer is here (well, it arrived a while ago for us here in Austin), which means fun in the sun, festivities, and feeling a bit more free. Despite the dozens of seasonal distractions, we've been working hard at DoStuff these past few weeks. Radmin is nearly ready for testing, new ECPs are being built, and fests are launching. Additionally, we have some exciting network wins to share on the program, editorial, and team fronts.

Dive into the details below.

Radmin

Last Summit, we introduced to you our plans to overhaul your current Admin to build a better, faster, dare-we-say-sexier Admin that we call Radmin. Yes, a CMS can be sexy. And while we appreciate our current muddy pink-and-green Admin for all that it has done for us these past few years, it is about time we move on.

We will begin testing the built components with a selection of you all this week. Here is a sneak peak:

-Pending Queue-

  • The mantra of content management has been speed + accuracy + completeness so that CMs can work most efficiently through the queues to build the most comprehensive event listing for your city. When redesigning the this area of Radmin, we wanted to help with accuracy by giving you more CONTROL + VISIBILITY.
  • More CONTROL = more accessible editing of what shows on the event page by folding media searches into the queue. You will be able to edit the band video attached to the event from the queue before it goes live!
  • More CONTROL = quick vote on the event from the queue with your special users and lists
  • More VISIBILITY = Red indicates no media attachments or 6+ months since last update. Green indicates the event has recently updated media and should be good to go. 
  • More VISIBILITY = the queue automatically sorts by popularity based on that of the venue and attached bands
  • Overall, this will hugely improve the ease of content workflow and the quality of content on your site! It may take time to get used to and more time to actually clear the queue, but you will have done so much more in the process.

-Media Searches-

  • Clicking the attached band tag in the pending queue opens up a modal to display the current band media, if any, and the matched Facebook page.
  • Full display of the Facebook/YouTube data allows you to make an informed decision about the match.
  • Scroll through all Facebook images/YouTube videos to choose the best one.
  • Search by another terms if the results aren't the best match.

-Duplicates Queue-

  • The dupes queue will function similarly to how it currently does with the added media search features.
  • But changed data will be highlighted in red to make the choice to approve, update, or edit more obvious (not shown above).
  • The queue will load one event set at a time to encourage focus but will load the next event set Speedy Gonzalez fast!

Excited? So are we! Next on deck for Radmin: Ad Management & Reporting. We know that this section is in much need of overhaul and super priority for you all!

Other Product Updates

Our focus has been on Radmin, but our superstar devs have also input needed fixes as they've come up the past two weeks. Those include:

  • Spam check on old ECPs - No m-o-r-e SPAM! The spam question is available to change in the ECP Admin dashboard.
  • Sass editor lock check - If you need to access your SASS editor and are prompted for the username/password, it is dostuff / dostuff 
  • Tastemaker bug - There was a bug preventing your Tastemakers from displaying their badges on events listings and in the search flyout immediately. F-i-x-e-d!
  • Flickr changed some things around on us, which prevented images from loading on your photo pages, but we updated things on our end so they do display.
  • Truncate details check - If you uncheck truncate event details in Admin, the event will no longer revert back to the truncate details setting. 
  • New ECPs Lists - You can now provide your ECPs on the new platform a list of their registered users and an opt-in email list.

RadCP and Radstivals 

You all have had so many requests for the new ECP platform that we've expanded the pool of designers available to do the matchup process. There are quite a few in the queue across the network as well as lenses in the works, and they're all going to be rad.

Festivals are getting launched left and right. GovBall (doNYC), Field Trip (Do416), Forecastle, Spring Awakening (Do312), Taste of Randolph (Do312), and Capitol Hill Block Party (Do206) all launched their schedules.

Yesterday, Lolla launched their Aftershows page on Do312.

  • Do312 pageviews Monday? 13,000+ 
  • Do312 pageviews yesterday? 260,000+... Now that is a stellar stat.


RadBD

We have begun regular NBD weekly calls so that DoStuff can sync with you all regarding prospective and current partnerships. The purpose is to clearly communicate where we are at, where you all are at, what our plans are, brainstorm program ideas, and provide a forum for any questions. With the second meeting down, we have started to archive the agenda with additional notes from the meeting included so that you can reference in the future or catch up if you miss a call. Check it out!

Some updates:
  • Google/Zagat wants to move forward with campaigns in 3 more cities: Dallas, Boston, and Seattle. More to come this summer.
  • Connectivity is ready to implement the Lone Star program we're running in Texas with our East Coast metros.  
You all keep partying through program delivery!
Do317 Pabst Party

Do317 Pabst Tower Master
Do512 Pabst + Lonestar + Good Times
  • The Future Folk Tour is about to kick off with our big announcement set for June 11. Sneak peak on promo:
Geographical accuracy aside (they're rockstar aliens after all), sweet map.


RadLearning

We continue to add to LearnStuff to get you comprehensive and timely information for all your DoXXX needs. Check out some recently added stuff:


Have a suggestion? Something to add to an article or a whole article you think would be helpful? Let us know!

Network Radness 

A recent trend among you all is "Must Do" lists:
  • Do214 launched a Red Bull sponsored page to list sweet lake activities. Check out the way Red Bull is integrated seamlessly! It's gotten nearly 3,000 pageviews and was the 4th most popular page.

  • Do512 showcases a list of the top things to do in Austin, from a swim in Barton Spring to BBQ at Salt Lick. People LOVE lists, and this one is no exception: it received nearly 6,000 pageviews and ranked as the 11th most popular page on the site the week that it first went live.

Also of note in favor of list building: 6 of the top 10 most popular pages now on Do512 are lists! That is more than half and so HUGE. Need more convincing or need more list ideas? The possibilities are endless... 

Welcomes & Farewells

We have some exciting additions and sad goodbyes to share in the DoStuff family! Katy Meacham officially joined Do415 as GM a few weeks ago, and Carmen will be leaving to pursue her dreams in LA.

Do512 sent Matt Bradshaw on his way in style this week after 3 solid years to pursue music fulltime and tour Wild Child. Check out the video below of his performance with Wild Child on The Late Show with Craig Ferguson. He's famous already! In his stead, Ben Williams joined Do512 this Monday. Ben has been around Do512 for a while (see below: bouncer extraordinaire) and though he used to be a country music DJ in high school and could tell you more than you want to know about Kenny Chesney, he is also the most skilled white karaoke rapper to have performed the Do512 Lounge.

Do210 officially hired their GM. Matt Wolff comes from a music background and strong relationships in San Antonio's scene. Now onto finding a killer CM!

We have some change-ups here at HQ as well. Mollie Brown has joined the NBD team to help craft pitches, build processes, and cultivate our nascent marketing efforts. She recently moved to Austin from NYC where she worked at The Orchard in Corporate Marketing. And sadly, I (Katie/KO Deux) will be leaving DoStuff this week. It has been an amazing 2 years, but the time has come for me to pursue new things, namely grad school. I am thankful to all of you for being part of my DoStuff experience and will keep in touch!


Happy summer! Hearts<3s, star****s, and lots of LOVE :)






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