Tuesday, March 29, 2016

How You (and the network) Did Last Week - 3/28/16

No comments:

Winner of the Week: Do512!


Alright, admittedly this Winner of the Week edition is a week late. But now that the SXSW dust has settled, it seemed as good a time as any to check on where Do512 stands after their yearly audience bonanza. Some highlights:
  • The effects of SX ran through all of Do512's channels, with Instagram as one of their largest growth areas. Do512 added 2,000 followers in the two KPI weeks that spanned SX, making them the first metro to top 50K IG followers. That goes along with them being the first metro to break the 100K FB followers mark, again a milestone Do512 blew by during SX.
     
  • However, their social growth was eclipsed by their growth in subscribers. In those same 2 SX KPI weeks, Austin added just under 25K (!) subscribers. Compare that to last year, when they added only a little over 12K in the same 2-week SX period. At 298K, their list now stands perilously close to the 300K mark. Interestingly though, their RSVPs (the main source of new registrations/subscribers) were relatively flat compared to 2015. So what was the game changer for new registered users?
  • App traffic. An additional 16K users racked up nearly 157K sessions, averaging roughly 10 sessions during the conference. Perhaps even more impressive is the roughly 108K times users added shows to their profile during this period. 
Granted, all of these pie in the sky numbers are really just a proxy for Do512's continued expansion of their actual presence throughout SX, but it does speak to the power of the app as the go-to tool for a festival. And while every market doesn't have a SXSW, every market does have festivals, and you might've heard that we're making a push to position the app as the appfor any fest.

Questions? You know where to find us. In the meantime, scan some stats:
Read More

Wednesday, March 23, 2016

Product Update: Auto-Follow Lists of Bands, Filter Dupes By Date, New Project Details

No comments:
Our Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week. Here's what's happening:


Auto-Follow A List Of Bands

We can now make a user follow a list of artists in a matter of seconds. 

Just send your list in a one column spreadsheet - plus the user's ID - to support@dostuffmedia.com. We'll run this new script on your list and send you back the results.

A note that no new bands will be created during this process - so if the script does not find a match in our system for a particular band, it will note that in the results so that you can manually address if desired.

This should be especially helpful in setting up new ECPs and Tastemaker accounts.

Do Today's Dupes

By popular request at the Summit: You can now filter the dupes queue by begin date. 

Post-Giveaway & RSVP Links

We've added a set of recommended links that surface after a user enters a giveaway or RSVP.



You can edit these links in Radmin -> Content -> Words.

Please double-check your links after adding - and please note that you may not link to lenses in these fields - so if you want to link to a user-driven lense such as 'rainbow.do312.com', you will have to link to the 'do312.com/rainbow' user instead. You can, however, link to App Download screens.

We'll be iterating on these links and adding further enhancements at a later date.

'Last Updated By' Stamps

We've added 'Last Updated By' stamps to Radmin event pages.

These stamps display the last person who has made an edit to the event. Please note that such an edit could take place in Radmin or on the front end - and does include edits to descriptions.


This should help you keep better track of who is making undesired edits to your events - and assess which interns are your best event editors.

Event Keywords

Rhapsody is co-presenting a show - but they're not included in the event's title or topline. How do you ensure that the event surfaces in a search for 'Rhapsody' on your site?

The answer is that you can now add search keywords to events in Radmin


Quick Fixes

We squashed a bug that was preventing metros from editing the names of Advertisers in Radmin.

We've ensured that partners' UTM codes will be properly registered in our 'Export Votes' files - so that you can track how many entrants each of your partners has contributed when running a flyaway promotion.

We've ensured that /p pages and lists do not surface in ECP search

We've removed the word 'weekly' from the 'Send me emails...' checkbox on user profiles - since so many metros are now sending daily emails.

What are our developers working on?

1. Feed Project

We've made lots of progress on the personal feed project since our last update. Soon, a 'Feed' tab will be added to our mobile apps to display both Latest posts as well as new events by artists, places and people that you follow.

Along with this change, our apps will have an overhauled 'Discover' tab that is better organized and will include the original 'Search' tab alongside more visible categories and featured places. We're in the testing phase now for these features - but they will be rolled out in the iOS app first (~mid April) and will be followed soon after by Android and an integration for web.

2. New User Onboarding

We're also wrapping up the final stages of work for our new user onboarding flow. New users will soon experience a cleaner and clearer step-by-step account creation process including the ability to sync their likes and follows from Spotify and Facebook. Timing is mid-April for web, followed soon after by iOS and Android.

3. Main navigation updates

Along with the new user onboarding changes, it made sense to make some improvements to the top navigation on web. We'll be surfacing "Register" and "Login" buttons at the top right of our navigation to make them easy to find. 

Once logged in, all related user profile pages will be easily accessible in a clear account profile button. These changes will really make a huge improvement on making it easy for both new users to create accounts and existing users to gain the full benefits of interacting with our site.

Tip of the Week

Our DoStuff intern army has been spending a lot of time updating empty and/or outdated artist pages. Feel free to send support@dostuffmedia.com the names of any local labels, festivals, or any other collections of bands that you'd like cleaned up!


Read More

Tuesday, March 22, 2016

How You (and the network) Did Last Week - 3/22/16

No comments:

Winner of the Week: Do314!


Spring has sprung for many of our markets, and St. Louis capitalized on it to secure their highest week of traffic in the past 62 weeks. Check it:
  • The single reason behind Do314's outlier week was the success of their patios list. That page alone crested 1.2K pageviews last week, and accounted for 30% of their traffic to site. 
     
  • Out of that Patio page traffic, 86% of it came from Facebook. No surprise when you check out their post that received a whopping 51 shares on its way to 12K organic reach. That's 10X more reach than any other Do314 content posted on FB this year.  
  • Of course lots of metros have been making this content for years. It's been a big winner for Do512DoTheBayDo502Do615, and even for Do312 (both regular and wintervariety). But whether you've got one on hand or are building your patios list this week, it's a great time to toss it on FB and maybe even put a little money behind it to get it going. 
All of this speaks to the importance of building out solid seasonal lists and capitalizing on them by timely social pushes. Once you're finished combing through your city's finest patios, check out all your stats in last week's stats below:
Read More

Tuesday, March 15, 2016

How You (and the network) Did Last Week - 3/15/16

No comments:

Winner of the Week: Do214!


Happy SX! Hopefully we see you at one of the various parties this week. But whether or not you're coming to Austin, feel free to check out the successes of a different Texas metro below:
  • Do214 had their highest week of traffic in the last 3 months and, much like all of life's joys, it can be entirely attributed to tacos.
     
  • Faced with the difficult task of one-upping last year's Dewey-award winning promotion of Taco Libre, Do214 took a page out of Do312's book and invited the internet to re-imagine albums with an aesthetic of taco. 
  • With 100s of votes on dozens of submissions, the page was far and away the most popular of anything on Do214 last week, and accounted for 18% of their total sessions. As with most clever content pieces, it was especially a hit on social, where it received the second most organic reach of any of their posts for the quarter.
     
  • The contest is still live for another 5 days, and the page has already racked up 4.6K pageviews since going live, making it their 3rd-most visited page of the year.
Regardless of if you're enjoying tacos in digital form or IRL, take a minute to check out your freshly updated stats from last week
Read More

Tuesday, March 8, 2016

How You (and the network) Did Last Week - 3/7/16

No comments:

Winner of the Week: Do312!


While the last bit of Hangout Flyaway traffic trickles through the various metros, we'll dive in to the reasons why one metro had their highest week of traffic in 7+ months:
  • Last week was a great example of what happens when a daily email market is firing on all cylinders. Despite 5 emails in a week, their open rate was actually higher compared to the same week last year, helping push them to 8X as much traffic from email as last year.
     
  • So what makes for good daily email content? The biggest winners in order were: 
  1. Lolla Happy Hours RSVP - Program Do312 sold to C3 with Bud presenting. RSVP for free beer, music and a chance to win Lolla tix.
  2. Venue calendar announce featuring Bob Dylan - great way to turn a venue announcing their calendar into timely newsletter content
  3. SX In Your Town - content that requires none of your time to put together!
  4. Hangout Flyaway - network audience sweeps that's been big in several markets
  5. Old Style Pizza Summit - pretty rad pizza-themed program w/ lens sponsorship sold to Old Style for $2.5K
  • No surprise that content that does well in weekly emails (RSVPs, big show announcements, festival stuff...pizza?) all kill it in dailies, with each of those getting 1K+ sessions from email.
     
  • When you add to that two pretty nifty content pieces supported by their Jack partnership (10 Venue Secrets and Best Hotel Bars) you get the makings of a solid 138% YoY traffic growth.
Steal some of the ideas above, and then see the difference they make on your own weekly stats below:
Read More

Wednesday, March 2, 2016

How You (and the network) Did Last Week - 2/29/16

No comments:
Greetings from Portland! A big thanks and honorary Winner of the Week to Do503 for all the great times and being the most gracious of hosts as I commandeer their conference room. We've got tons of stuff happening this last week, so on to some more winners!
  • DoSD: This week marks the first week of DoSD's addition to the weekly KPI report, thanks to their official launch last week. They kicked things off with ~600 RSVPs to their party, 4 separate bands, and a packed room at The Casbah. Congrats guys, and looking forward to more strong weeks to come!
     
  • Hangout Flyaway Metros: Last week saw the roll out of our national Hangout Flyaway campaign, and the participating metros are lighting up the Weekly KPI Report. A few key results related to the flyaway metros:
  1. Do615 - Highest week of site traffic of all time
  2. HazDF - 2nd highest week of site traffic ever
  3. DoNYC - 2nd highest week of site traffic ever
  4. DoLA - 2nd highest week of site traffic ever
  5. DoTheBay - 2nd highest week of traffic over the past year
  6. Do312 - Highest week of traffic over last 30 weeks
  7. Do206 - 88% YoY traffic increase

    We'll continue to check in on how many new subscribers came out of this traffic bonanza, but the flyaway in general has already racked up over 100K pageviews across the network.
We'll be back to the standard Monday updates of KPIs next week, but feel free to take a second and dig into last week's data below:
Read More

Tuesday, March 29, 2016

How You (and the network) Did Last Week - 3/28/16

Winner of the Week: Do512!


Alright, admittedly this Winner of the Week edition is a week late. But now that the SXSW dust has settled, it seemed as good a time as any to check on where Do512 stands after their yearly audience bonanza. Some highlights:
  • The effects of SX ran through all of Do512's channels, with Instagram as one of their largest growth areas. Do512 added 2,000 followers in the two KPI weeks that spanned SX, making them the first metro to top 50K IG followers. That goes along with them being the first metro to break the 100K FB followers mark, again a milestone Do512 blew by during SX.
     
  • However, their social growth was eclipsed by their growth in subscribers. In those same 2 SX KPI weeks, Austin added just under 25K (!) subscribers. Compare that to last year, when they added only a little over 12K in the same 2-week SX period. At 298K, their list now stands perilously close to the 300K mark. Interestingly though, their RSVPs (the main source of new registrations/subscribers) were relatively flat compared to 2015. So what was the game changer for new registered users?
  • App traffic. An additional 16K users racked up nearly 157K sessions, averaging roughly 10 sessions during the conference. Perhaps even more impressive is the roughly 108K times users added shows to their profile during this period. 
Granted, all of these pie in the sky numbers are really just a proxy for Do512's continued expansion of their actual presence throughout SX, but it does speak to the power of the app as the go-to tool for a festival. And while every market doesn't have a SXSW, every market does have festivals, and you might've heard that we're making a push to position the app as the appfor any fest.

Questions? You know where to find us. In the meantime, scan some stats:

Wednesday, March 23, 2016

Product Update: Auto-Follow Lists of Bands, Filter Dupes By Date, New Project Details

Our Product Updates give you a rundown of all the features and bug fixes that are being deployed - plus one handy tip of the week. Here's what's happening:


Auto-Follow A List Of Bands

We can now make a user follow a list of artists in a matter of seconds. 

Just send your list in a one column spreadsheet - plus the user's ID - to support@dostuffmedia.com. We'll run this new script on your list and send you back the results.

A note that no new bands will be created during this process - so if the script does not find a match in our system for a particular band, it will note that in the results so that you can manually address if desired.

This should be especially helpful in setting up new ECPs and Tastemaker accounts.

Do Today's Dupes

By popular request at the Summit: You can now filter the dupes queue by begin date. 

Post-Giveaway & RSVP Links

We've added a set of recommended links that surface after a user enters a giveaway or RSVP.



You can edit these links in Radmin -> Content -> Words.

Please double-check your links after adding - and please note that you may not link to lenses in these fields - so if you want to link to a user-driven lense such as 'rainbow.do312.com', you will have to link to the 'do312.com/rainbow' user instead. You can, however, link to App Download screens.

We'll be iterating on these links and adding further enhancements at a later date.

'Last Updated By' Stamps

We've added 'Last Updated By' stamps to Radmin event pages.

These stamps display the last person who has made an edit to the event. Please note that such an edit could take place in Radmin or on the front end - and does include edits to descriptions.


This should help you keep better track of who is making undesired edits to your events - and assess which interns are your best event editors.

Event Keywords

Rhapsody is co-presenting a show - but they're not included in the event's title or topline. How do you ensure that the event surfaces in a search for 'Rhapsody' on your site?

The answer is that you can now add search keywords to events in Radmin


Quick Fixes

We squashed a bug that was preventing metros from editing the names of Advertisers in Radmin.

We've ensured that partners' UTM codes will be properly registered in our 'Export Votes' files - so that you can track how many entrants each of your partners has contributed when running a flyaway promotion.

We've ensured that /p pages and lists do not surface in ECP search

We've removed the word 'weekly' from the 'Send me emails...' checkbox on user profiles - since so many metros are now sending daily emails.

What are our developers working on?

1. Feed Project

We've made lots of progress on the personal feed project since our last update. Soon, a 'Feed' tab will be added to our mobile apps to display both Latest posts as well as new events by artists, places and people that you follow.

Along with this change, our apps will have an overhauled 'Discover' tab that is better organized and will include the original 'Search' tab alongside more visible categories and featured places. We're in the testing phase now for these features - but they will be rolled out in the iOS app first (~mid April) and will be followed soon after by Android and an integration for web.

2. New User Onboarding

We're also wrapping up the final stages of work for our new user onboarding flow. New users will soon experience a cleaner and clearer step-by-step account creation process including the ability to sync their likes and follows from Spotify and Facebook. Timing is mid-April for web, followed soon after by iOS and Android.

3. Main navigation updates

Along with the new user onboarding changes, it made sense to make some improvements to the top navigation on web. We'll be surfacing "Register" and "Login" buttons at the top right of our navigation to make them easy to find. 

Once logged in, all related user profile pages will be easily accessible in a clear account profile button. These changes will really make a huge improvement on making it easy for both new users to create accounts and existing users to gain the full benefits of interacting with our site.

Tip of the Week

Our DoStuff intern army has been spending a lot of time updating empty and/or outdated artist pages. Feel free to send support@dostuffmedia.com the names of any local labels, festivals, or any other collections of bands that you'd like cleaned up!


Tuesday, March 22, 2016

How You (and the network) Did Last Week - 3/22/16

Winner of the Week: Do314!


Spring has sprung for many of our markets, and St. Louis capitalized on it to secure their highest week of traffic in the past 62 weeks. Check it:
  • The single reason behind Do314's outlier week was the success of their patios list. That page alone crested 1.2K pageviews last week, and accounted for 30% of their traffic to site. 
     
  • Out of that Patio page traffic, 86% of it came from Facebook. No surprise when you check out their post that received a whopping 51 shares on its way to 12K organic reach. That's 10X more reach than any other Do314 content posted on FB this year.  
  • Of course lots of metros have been making this content for years. It's been a big winner for Do512DoTheBayDo502Do615, and even for Do312 (both regular and wintervariety). But whether you've got one on hand or are building your patios list this week, it's a great time to toss it on FB and maybe even put a little money behind it to get it going. 
All of this speaks to the importance of building out solid seasonal lists and capitalizing on them by timely social pushes. Once you're finished combing through your city's finest patios, check out all your stats in last week's stats below:

Tuesday, March 15, 2016

How You (and the network) Did Last Week - 3/15/16

Winner of the Week: Do214!


Happy SX! Hopefully we see you at one of the various parties this week. But whether or not you're coming to Austin, feel free to check out the successes of a different Texas metro below:
  • Do214 had their highest week of traffic in the last 3 months and, much like all of life's joys, it can be entirely attributed to tacos.
     
  • Faced with the difficult task of one-upping last year's Dewey-award winning promotion of Taco Libre, Do214 took a page out of Do312's book and invited the internet to re-imagine albums with an aesthetic of taco. 
  • With 100s of votes on dozens of submissions, the page was far and away the most popular of anything on Do214 last week, and accounted for 18% of their total sessions. As with most clever content pieces, it was especially a hit on social, where it received the second most organic reach of any of their posts for the quarter.
     
  • The contest is still live for another 5 days, and the page has already racked up 4.6K pageviews since going live, making it their 3rd-most visited page of the year.
Regardless of if you're enjoying tacos in digital form or IRL, take a minute to check out your freshly updated stats from last week

Tuesday, March 8, 2016

How You (and the network) Did Last Week - 3/7/16

Winner of the Week: Do312!


While the last bit of Hangout Flyaway traffic trickles through the various metros, we'll dive in to the reasons why one metro had their highest week of traffic in 7+ months:
  • Last week was a great example of what happens when a daily email market is firing on all cylinders. Despite 5 emails in a week, their open rate was actually higher compared to the same week last year, helping push them to 8X as much traffic from email as last year.
     
  • So what makes for good daily email content? The biggest winners in order were: 
  1. Lolla Happy Hours RSVP - Program Do312 sold to C3 with Bud presenting. RSVP for free beer, music and a chance to win Lolla tix.
  2. Venue calendar announce featuring Bob Dylan - great way to turn a venue announcing their calendar into timely newsletter content
  3. SX In Your Town - content that requires none of your time to put together!
  4. Hangout Flyaway - network audience sweeps that's been big in several markets
  5. Old Style Pizza Summit - pretty rad pizza-themed program w/ lens sponsorship sold to Old Style for $2.5K
  • No surprise that content that does well in weekly emails (RSVPs, big show announcements, festival stuff...pizza?) all kill it in dailies, with each of those getting 1K+ sessions from email.
     
  • When you add to that two pretty nifty content pieces supported by their Jack partnership (10 Venue Secrets and Best Hotel Bars) you get the makings of a solid 138% YoY traffic growth.
Steal some of the ideas above, and then see the difference they make on your own weekly stats below:

Wednesday, March 2, 2016

How You (and the network) Did Last Week - 2/29/16

Greetings from Portland! A big thanks and honorary Winner of the Week to Do503 for all the great times and being the most gracious of hosts as I commandeer their conference room. We've got tons of stuff happening this last week, so on to some more winners!
  • DoSD: This week marks the first week of DoSD's addition to the weekly KPI report, thanks to their official launch last week. They kicked things off with ~600 RSVPs to their party, 4 separate bands, and a packed room at The Casbah. Congrats guys, and looking forward to more strong weeks to come!
     
  • Hangout Flyaway Metros: Last week saw the roll out of our national Hangout Flyaway campaign, and the participating metros are lighting up the Weekly KPI Report. A few key results related to the flyaway metros:
  1. Do615 - Highest week of site traffic of all time
  2. HazDF - 2nd highest week of site traffic ever
  3. DoNYC - 2nd highest week of site traffic ever
  4. DoLA - 2nd highest week of site traffic ever
  5. DoTheBay - 2nd highest week of traffic over the past year
  6. Do312 - Highest week of traffic over last 30 weeks
  7. Do206 - 88% YoY traffic increase

    We'll continue to check in on how many new subscribers came out of this traffic bonanza, but the flyaway in general has already racked up over 100K pageviews across the network.
We'll be back to the standard Monday updates of KPIs next week, but feel free to take a second and dig into last week's data below: