Check out this video that Do512 made to promote their Bloody Marys guide on Facebook. Do512's Social Media Jedi Ben Williams put it together in an hour using Animoto (which costs $22/month) with help from his intern Christelle.

Once posted, the video immediately exploded with engagement, earning over 8,000 organic video views before being boosted to earn 29,000 more.

Do512 plans to continue pushing out similar videos every week. Meanwhile, we're digging in from HQ to help you make your own short content-based videos and push them out quickly, no matter your team size.

It's important to note that in terms of cultural weight (the metric that we use to evaluate audience growth across the network) an engaged user on Facebook is worth the same as a site visitor, so you should absolutely be pursuing any opportunities to develop on-brand content that you can to grow this metric.

This week, our team is evaluating a variety of free and/or inexpensive services in the hopes of recommending one to become standard practice. We'll be back with more guidance to that end as soon as we can.

DoTheBay is no stranger to making videos out of their content guides. But this week, we have a very special reason to shout them out:

Last week, we mentioned that our FKA 415ers had earned their highest week of traffic ever, largely based off of content initiatives like the Play 20th Street Block Party contest and Outside Lands Night Shows giveaways, which would continue to pay dividends in future weeks....

DoTheBay followed what was their highest week of traffic ever with an even better week last week: 121,992 total pageviews, up 12.9% from the previous week and up 111% from the previous year. Way to go, DoTheBay!

This huge win speaks to the value of creating content and partnerships that will pay dividends over the longest possible period of time. If you lock in a 'play the fest' or major festival giveaway, you should (A) keep it open for as long as you can and (B) develop an organized, multi-channel promotion plan for the entire duration of the contest. Let us know how we can help.

There were a lot of other wins from last week to celebrate across the network. We invite you to let us know what questions you have and how we can best serve you as you...