On Do512, Do312, and doNYC event pages, 50% of visitors now see Facebook and Twitter buttons next to the normal call-to-action buttons (RSVP/WIN, BUY, ADD). When they click these buttons, a modal will open prompting them to post "Check out this event" with a corresponding link.
We will update you with the results of this test and whether we will be implementing the buttons across the platform.
Feel free to share with us your thoughts!