Wednesday, July 16, 2014

Goodbye Weekly Audience Update; Hello Weekly KPI Report!

Beginning next Monday, we will be officially transitioning from the old audience update form to our new Weekly Key Performance Indicator (KPI) Report system.

What does that mean for you? First and foremost, it means you'll never have to fill out a weekly audience report again. Congrats! There's 30 more minutes per week you can now spend being productive.

As for the new Weekly KPI Report, here's what to expect:
  • Every Monday, you'll get an email entitled "How you (and the network) did this week." This email will link you to the Weekly KPI Report with the most recent week's worth of data. That's right, we pull all of the stats for the weekly update. It only seemed fair after making you guys do it for so long.
  • In the same email, we'll highlight wins across the network that we've culled from collecting stats across all the metros. Each week, you'll get a few actionable tips on how to improve your social posts, newsletters, site content, etc. from cases we've observed in other markets.
  • Once you actually click into the new Weekly KPI Report spreadsheet, you'll find a bunch of improvements over the old system of data collection. Some benefits:
    • Only the essential metrics: We spent hours combing through which KPIs are necessary, that way the report only surfaces what you need, all in an easy-to-read fashion. 
    • Network-wide comparison: Quickly see recent performance across all metros, so that you can compare your progress against the rest of the network.
    • Continuous benchmarking: Each time a new week of data gets pulled in, you can automatically see how it compares to Week over Week, Month over Month, and This Week vs. Same Week Last Year data.
    • Links to custom Google Analytics dashboards: All of the data in the world isn't useful unless it's actionable. We've built "Diagnostic Dashboards" so that you can quickly find the reason behind why your weekly data is up, down, or flat over time. 

In the end, we hope that this will make reporting and looking at your numbers more reliable, more usable, and more effective, all while taking up less of your time.

So without further ado, check out the new Weekly KPI Report spreadsheet:


But before you spend too much time scrolling through columns and scratching your head, we STRONGLY RECOMMEND reading through this "How-To Deck" that explains all of the features and how to use it:
We realize there's a ton of information related to adapting to the new system and using it, so feel free to reach out with any and all questions!

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Post a Comment

Thoughts to share? DO!

Wednesday, July 16, 2014

Goodbye Weekly Audience Update; Hello Weekly KPI Report!

Beginning next Monday, we will be officially transitioning from the old audience update form to our new Weekly Key Performance Indicator (KPI) Report system.

What does that mean for you? First and foremost, it means you'll never have to fill out a weekly audience report again. Congrats! There's 30 more minutes per week you can now spend being productive.

As for the new Weekly KPI Report, here's what to expect:
  • Every Monday, you'll get an email entitled "How you (and the network) did this week." This email will link you to the Weekly KPI Report with the most recent week's worth of data. That's right, we pull all of the stats for the weekly update. It only seemed fair after making you guys do it for so long.
  • In the same email, we'll highlight wins across the network that we've culled from collecting stats across all the metros. Each week, you'll get a few actionable tips on how to improve your social posts, newsletters, site content, etc. from cases we've observed in other markets.
  • Once you actually click into the new Weekly KPI Report spreadsheet, you'll find a bunch of improvements over the old system of data collection. Some benefits:
    • Only the essential metrics: We spent hours combing through which KPIs are necessary, that way the report only surfaces what you need, all in an easy-to-read fashion. 
    • Network-wide comparison: Quickly see recent performance across all metros, so that you can compare your progress against the rest of the network.
    • Continuous benchmarking: Each time a new week of data gets pulled in, you can automatically see how it compares to Week over Week, Month over Month, and This Week vs. Same Week Last Year data.
    • Links to custom Google Analytics dashboards: All of the data in the world isn't useful unless it's actionable. We've built "Diagnostic Dashboards" so that you can quickly find the reason behind why your weekly data is up, down, or flat over time. 

In the end, we hope that this will make reporting and looking at your numbers more reliable, more usable, and more effective, all while taking up less of your time.

So without further ado, check out the new Weekly KPI Report spreadsheet:


But before you spend too much time scrolling through columns and scratching your head, we STRONGLY RECOMMEND reading through this "How-To Deck" that explains all of the features and how to use it:
We realize there's a ton of information related to adapting to the new system and using it, so feel free to reach out with any and all questions!

No comments:

Post a Comment

Thoughts to share? DO!