Hope everybody is rejuvenated/recovered from last week's Summit!
After a few weeks off, we're resuming our Winners of the Week series. That said, we'll be gradually transitioning over the next several weeks to have slightly fewer Winners of the Week entries in favor of focusing on generally more in-depth analysis of best practices and metro wins.
Our goal is to make everything in these emails as actionable as possible, so we'll be honing in on novel ways to improve your metro's business, rather than just the latest big giveaway from DoXYZ. Also, feel free to continue to give us feedback on what information is the most helpful to your day-to-day.
With that out of the way, check out the latest Winner of the Week:
Do415 Knows Something You Don't Know. One thing that kept coming up when discussing content wins during the Summit was the power of exclusivity. A big ticket giveaway is one thing, but a ticket giveaway to a sold out show or a show nobody else has access to is a whole different level of enticing. Do415 used this to their advantage by securing tickets to a series of private shows, building a Secret Shows list that aggregates all of these giveaway events, and then promoting them collectively to their audience.
This strategy paid big engagement dividends for their newsletter. Last week's top picks received 2,334 clicks, a WoW increase of 147%, and the second most clicks for any email they've sent in the past 5 months. 80% of those 2,334 clicks were to Secret Show pages. Check out this screenshot to see how they teased both content features in their email, and start thinking if you can offer content with similar exclusivity to your audience.
That's all for now; check out your updated Weekly KPI report and get working on making each week a win!
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