Tuesday, July 14, 2015

How You (and the network) Did Last Week - 7/13/15

Winner of the Week: Do210! 

San Antonio stands proudly in the traffic limelight.
 
San Antonio started off their Goose Island Tastemaker series with a high bar to top. With the reopening of the Limelight, a popular but previously closed San Antonio venue, Do210 saw a fantastic opportunity to throw a preview party with special Tastemaker access and RSVPs for the general public.

The results speak for themselves:
  • Due to the deal coming together so quickly, there wasn't a whole lot of time to promote the event. But when the dedicated email that announced the event hit their list and had their highest dedicated open rate in 6+ months, Do210 knew they had a hit on their hands.
     
  • When all was said and done, Do210 had 900 people clicking to RSVP for the event and another 3,000+ pageviews on the event itself, accounting for over 25% of Do210's total traffic for the week. Mind you, this was all in the 3 days from event announce --> event date.
     
  • Best of all, this was Do210's 50th week of having the site live, and they had their highest week of traffic by far to cap it all off. Nice work bagging almost 8K sessions! And looks like you guys drank a fair share of Goose to clebrate.
As we've mentioned in previous KPI Update emails - people go crazy about the opening and closing of bars and venues. Do210 just took that tidbit to the next level by hosting a party around said venue opening.

Think you can do even better with your Goose Tastemaker event in your city? We'll be waiting with a Winner of the Week crown with your name on it.

In the meantime, check out all of your previous week's stats below:

No comments:

Post a Comment

Thoughts to share? DO!

Tuesday, July 14, 2015

How You (and the network) Did Last Week - 7/13/15

Winner of the Week: Do210! 

San Antonio stands proudly in the traffic limelight.
 
San Antonio started off their Goose Island Tastemaker series with a high bar to top. With the reopening of the Limelight, a popular but previously closed San Antonio venue, Do210 saw a fantastic opportunity to throw a preview party with special Tastemaker access and RSVPs for the general public.

The results speak for themselves:
  • Due to the deal coming together so quickly, there wasn't a whole lot of time to promote the event. But when the dedicated email that announced the event hit their list and had their highest dedicated open rate in 6+ months, Do210 knew they had a hit on their hands.
     
  • When all was said and done, Do210 had 900 people clicking to RSVP for the event and another 3,000+ pageviews on the event itself, accounting for over 25% of Do210's total traffic for the week. Mind you, this was all in the 3 days from event announce --> event date.
     
  • Best of all, this was Do210's 50th week of having the site live, and they had their highest week of traffic by far to cap it all off. Nice work bagging almost 8K sessions! And looks like you guys drank a fair share of Goose to clebrate.
As we've mentioned in previous KPI Update emails - people go crazy about the opening and closing of bars and venues. Do210 just took that tidbit to the next level by hosting a party around said venue opening.

Think you can do even better with your Goose Tastemaker event in your city? We'll be waiting with a Winner of the Week crown with your name on it.

In the meantime, check out all of your previous week's stats below:

No comments:

Post a Comment

Thoughts to share? DO!