Winner of the Week:
...Do416....again!
Welp this is awkward, but after 75 weeks of KPI Updates, we have our first back-to-back Winner of the Week. In this case, if your metro has a week of traffic that's 4X higher than any previous week, you're automatically crowned.
Some specifics behind Do416's record-breaking 12 Days of Giveaways:
Some specifics behind Do416's record-breaking 12 Days of Giveaways:
- Starting last Monday, Do416 kicked off their 12 days of a new giveaway on each day with the chance to win tickets to WayHome festival. Each day's giveaway lasts only 24 hours, generating some urgency to enter the giveaway immediately.
- Each day's giveaway is promoted via around $20 in paid social and a dedicated emailpromoting the contest to their list. In total, the contest has driven 13K sessions to site in a single week. Two thirds of this came from their emails, with the other third composed mostly of FB traffic.
- While the traffic to site is a temporary (huge) shot in the arm, the real win here is on the long term audience and revenue fronts. Each dedicated email triggered roughly 40 unsubscribes, for a total of 406 unsubscribes in the 8 days of the campaign to date. But the campaign netted a few thousand new subscribers, allowing a net gain of 2.3K subscribers in a single week. Plus the engagement on the giveaways has convinced a couple holdout promoters and prizing partners to start spending money with Do416.
We'll have more info on how Toronto secured prizing and the logistics of the campaign out to you guys later this week, but definitely something to try in your market given the success it's had up north.
When you're done brainstorming giveaway ideas, check out your updated app stats the rest of your stats below:
When you're done brainstorming giveaway ideas, check out your updated app stats the rest of your stats below:
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