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Tuesday, June 27, 2017

How You (and the network) Did Last Week - 6/20/2017

Posted by Anonymous at 11:05 AM Labels:

Winner of the Week: Do617


Last week, our Boston constituents saw a 243% increase in site traffic vs. the same week last year, as well as 1,213 new email subscribers and a flurry of Facebook engagement.

First, Do617 squeezed tons of cultural nectar out of last weekend's Dead & Company shows throughout the spring by giving away: ... to account for 3,641 total entries and 1,025 new users from these contests (breakdown here).

But Do617's highest-impact initiative for the week was their annual Do617 day promotion, for which their team stayed up for 24 hours straight on June 17th to give away a pair of tickets to a different show every hour for each hour of the day. The Do617 day page saw 5,457 pageviews over the weekend, which, for context, is more traffic than their entire site received two weekends prior.

These two promotions speak to the importance of being creative with giveaways and hustling to create new opportunities whenever you have extra tickets available.

And Do617 wasn't the only metro with a stellar last week; check out the updated KPI report to view your city's latest stats and achievements - and please don't hesitate to reach out if you have any questions.
Also - we're excited to announce that we're starting the first of what should be many "weekend getaways" with small groups of folks across the network. The goal is pretty simple. We want to learn from all of you (and you learn from each other), drink a lot with you, get to know you better, figure out how we all can be the strongest team possible, and thus make all of your markets and DoStuff as great as we possibly can be. If you aren't a part of this first one, please stay tuned, as we're planning to do many more.

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Tuesday, June 27, 2017

How You (and the network) Did Last Week - 6/20/2017

Winner of the Week: Do617


Last week, our Boston constituents saw a 243% increase in site traffic vs. the same week last year, as well as 1,213 new email subscribers and a flurry of Facebook engagement.

First, Do617 squeezed tons of cultural nectar out of last weekend's Dead & Company shows throughout the spring by giving away: ... to account for 3,641 total entries and 1,025 new users from these contests (breakdown here).

But Do617's highest-impact initiative for the week was their annual Do617 day promotion, for which their team stayed up for 24 hours straight on June 17th to give away a pair of tickets to a different show every hour for each hour of the day. The Do617 day page saw 5,457 pageviews over the weekend, which, for context, is more traffic than their entire site received two weekends prior.

These two promotions speak to the importance of being creative with giveaways and hustling to create new opportunities whenever you have extra tickets available.

And Do617 wasn't the only metro with a stellar last week; check out the updated KPI report to view your city's latest stats and achievements - and please don't hesitate to reach out if you have any questions.
Also - we're excited to announce that we're starting the first of what should be many "weekend getaways" with small groups of folks across the network. The goal is pretty simple. We want to learn from all of you (and you learn from each other), drink a lot with you, get to know you better, figure out how we all can be the strongest team possible, and thus make all of your markets and DoStuff as great as we possibly can be. If you aren't a part of this first one, please stay tuned, as we're planning to do many more.
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