A/B Testing: Win Button!

We thought you all would be interested in learning the latest A/B test we are running regarding user engagement on the new site! We've changed prominence and positioning of some of the call to action buttons.

What We're Testing:

• Reordering the buttons on listing page hover and mobile from "ADD + BUY + WIN/RSVP" to be "WIN/ RSVP + BUY + ADD"
• Changing "WIN" to read "ENTER TO WIN" on the event details page
• Showing by default WIN and RSVP buttons without hover

• On mobile listings, showing WIN and RSVP buttons on the bottom of the event card

Where We're Testing: 

• This is currently showing on 50% of Do512 traffic.

How We're Testing: 

• We are looking at ALL metrics, not just whether more people click the WIN button.
• Those metrics include whether this new placement
• Cannibalizes clicks on other things
• Changes time on site, pages/visit/bounce rate

We'll keep you posted as to how this test compares to the current design. Thoughts or questions, comment below!