Winner of the Week: DoTheBay!
DTB gets an unscenely amount of traffic.
While DoTheBay had some early successes ranging from unique giveaways to endless Bae puns, they secured Winner of the Week status thanks to another successful year in their hugely popular Scene Unseen series.
Of course, winning ain't nothing without stats to back it up, soooo:
Of course, winning ain't nothing without stats to back it up, soooo:
- Scene Unseen alone accounted for 30% of DTB's traffic during the previous week, and racked up nearly 10,892 pageviews since going live.
- Over 3,000 people RSVP'd to the event, making it their largest RSVP of the year.
- This helped drive DTB to more than double YoY traffic, and their highest single week of traffic in the past 7+ months.
This is the fourth iteration of Scene Unseen to date (check out 2014, 2013, and 2012), and continues to build on the formula of pairing bands from different "scenes" together for one huge party. Best of all, it's a tentpole event that DoTheBay can use to bolster their brand throughout the Bay and, more importantly, sell to a sponsor (like Spray).
And for those of you thinking that you couldn't do something similar in your market - check outDoNYC's Signature Blend Series. That program was sold to Jack Daniels and had bands from various genres and cultural scenes blended together into a night of good music. Sound familiar?
Take a few minutes to ponder if you could carry on the tradition of mixing musical styles in your city, and then dive into the latest edition of weekly stats below:
And for those of you thinking that you couldn't do something similar in your market - check outDoNYC's Signature Blend Series. That program was sold to Jack Daniels and had bands from various genres and cultural scenes blended together into a night of good music. Sound familiar?
Take a few minutes to ponder if you could carry on the tradition of mixing musical styles in your city, and then dive into the latest edition of weekly stats below:
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