Do312 KO'd the competition and gets the Winner of the Week title belt for the crazy amount of traffic to their "Where to Watch the Mayweather vs. Pacquiao Fight" page.
Of course, a piece of content like that is a total play for organic traffic, and it paid off.
Some stats as proof:
Of course, a piece of content like that is a total play for organic traffic, and it paid off.
Some stats as proof:
- The page racked up 10K+ pageviews in only 4 days, two and half times the traffic to the Do312 homepage for the week
- While the page played decently well in the newsletter (2nd most clicked link) and onsocial, organic traffic accounted for more than 7K of the pageviews.
- Diving into the search queries that drove this spike in traffic, you can see that Do312 ranked first for both "chicago bars showing mayweather vs pacquiao" and "where to watch mayweather vs pacquiao in chicago," and they were in the third position for simply "mayweather pacquiao chicago."
A few takeaways on why this was able to reap beaucoup organic traffic:
- Only a few events each year are big enough to warrant a where to watch list. Super bowl. World cup last year. Mayweather vs. Pacquiao. It's helped even more by the fact that it's one huge event that that's not locale-dependent (unlike March Madness or the World Series) and that it's Pay Per View, so people really need information on where they can watch it without shelling out a bunch of cash.
- Do312's list was comprehensive and useful. A ton of bars and prices for each. 5 more bars than Thrillist and DNA, 8 more bars than Timeout,
- Most importantly, they had this list together and live on site before every other result on the first search page on Google, with the exception of Thrillist, which launched on the same day. Being first with this type of informational content can be the difference between your site being the go-to for people seeking info on your city, rather than the also-ran info source.
Boiling down the above, keep these in mind when building traffic for organic search in the future: 1) choose content that will have wide appeal 2) build something with comprehensive useful information 3) build it before anybody else does.
Check out all of your audience stats below and keep working on becoming the cultural heavyweights in your city!
Check out all of your audience stats below and keep working on becoming the cultural heavyweights in your city!
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