Winner of the Week: Do312!
As alluded to in last week's KPI update, DoLA isn't the only metro in the daily email cadre. Do312 now has their first entire week of daily emails under their belt, so...what happened?
- With 32.5K sessions to site, they had their highest week of traffic in over 4 months. Of that, 40% of traffic came from email. Compare that to the rest of January, pre-rollout of daily emails, where only 17% of traffic came from their newsletter.
- In their past week of daily emails, they received nearly 100,000 unique opens. Perhaps more impressive is that 3.6% of their subscriber base clicked on content in their email last week. In the year prior to that, they averaged just 1.26% of their email list clicking on email content each week.
- Thanks to this sustained engagement, three different content pieces (50 best concerts of February, Mardi Gras list, and Guestlist) all received over 1,000 sessions last week.
Kudos to Do312 on their email transition, and we'll continue to keep tabs and share updates on all of our markets sending daily emails. Whether
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