This edition of the Winner of the Week actually took some sleuthing. Follow along:
- If you've been paying attention to the new Monthly Content Leaderboard, then you would've already noticed that the #1 piece of content across the entire network this month was dog-friendly bars in Louisville. And if you went as far as to see where all that traffic came from, you'd see that 99% of it came from email. So Do502's newsletter must've just killed it, right?
- Wrong. Sure, their email got a very respectable 737 clicks for a click rate of 20%, but an email they sent just 3 weeks ago did better. So what gives?
- What actually happened was that Do502 sent out their newsletter featuring the dog-friendly content, social media mangers/business owners/etc. on their Louisville's list saw that content, copied the link from their newsletter, and posted it on their own social profiles. Check out examples here and here if you don't believe me.
- That's a pretty strong indication that your content is resonating if people are taking the trouble to copy a link from a newsletter and put it on an entirely different marketing channel, and it only bodes well for when Do502 trots this out on social again. All told, this groundswell of sharing accounted for 17K+ pageviews last week, helping Louisville get their second highest week of traffic of all time (2nd only to Forecastle).
If you cat-napped on creating your dog-friendly bars list, don't say we didn't warn you. Start thinking of people who would be down to share that content on social, and then get on it! All the while, you can check out your newest round of weekly stats below:
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