Winner of the Week:
Do617 + Do512 + DoSD!
It was Christmas time all over the network this week, as Do617 celebrated another year of Allston Christmas, and Do512 + DoSD received the audience gifts of Festival Fest. All the details below:
Everyone's updated stats await below, and don’t forget to toss some growth ideas our way if you got ‘em:
- Do617: Boston built on last year's popular Allston Christmas Block Party with their 2nd annual Allston Christmas event. This year featured the reunion of Boston college radio favorites the Blake Babies. Do617 milked nostalgia for the band with some engaging throwback social promotion, a post that garnered 500+ engagements and 2K+ post clicks, making it their most engaged with post over the past 3 months. The second most was also for the announce of Allston Awesome Christmas fest. When the above combined with the announce of their upcoming Leafly comedy tour show (and some nice referral traffic from the venue), Do617 had their highest week of traffic in all of 2016.
- Do512: Austin's average weekly YoY site traffic growth for the first 35 weeks of 2016 was 1%. Last week? It topped 20%. It's no surprise then that last week marked the inaugural week of daily emails for Do512 and simultaneously, Festival Fest. Last week alone, their email traffic jumped 135% from the week prior, with more than half of those clicks headed towards Festival Fest content. Do512 now joins the other major markets (LA/NYC/Chicago) in the group of metros successfully sending daily emails, and we're excited to see the momentum continue as they hone their email strategy over time.
- DoSD: Oh hey another surprise. DoSD kicked off Festival Fest. They received 235% more email traffic than the week previous (on a whopping 30% CTR of those that opened their newsletter), and had their 2nd most giveaway entrants and 5th highest week of traffic of all time.
Everyone's updated stats await below, and don’t forget to toss some growth ideas our way if you got ‘em:
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