Do250: If you look at Victoria’s FB post data over the past month, it doesn’t take a genius to extrapolate a trend. Four of the top five posts in terms of organic reach are plugging various stages of voting contests to play a festival. Do250 already hit pay dirt when promoting the chance to play Legends Valley fest in early August, and the magic continued with their announce of the top 10 nominees for Rifflandia. Once again, reach/engagement was helped along by the various bands sharing the post in the hopes of corralling more votes. All told, Do250 had 135% more social traffic than the week prior, helping to propel them to their third highest traffic week of all time. Oh and the voting page looks pretty too.

Do314: Not to be outdone, St. Louis had their 2nd highest week of traffic for the year thanks to some email dominance. On Friday, Do314 sent out this email - which link would you bet got the most clicks? Dog bars? Kurt Vile’s goofy mug? Nope and nope. The announce of Grove Fest lineup received the vast majority of clicks, helping that newsletter hit their 4th highest CTR of all time. For the entire week, Do314 received double the email traffic of the week prior, thanks to a weekly combined CTR that was the highest in 2 years.

We’ve recently spent some time doing a deep dive into the types of daily email content that are driving engagement (more to come soon…), but one of the things that stood out was that 60% of the top 15 non-giveaway events were festival lineup announcements. Need more evidence? A whopping 100% of the top 5 highest clicked non-giveaway links were festival lineup announcements (stuff like The Meadows and West Fest). Moral of the story - if you have a festival lineup announce, put it in your email. Giveaway or no giveaway (though giveaways always help).