We're back! Thanks to everyone's patience for the past few weeks sans KPI updates, but the last 3 weeks of data are all updated, and you can look forward to the usual Winner of the Week programming delivered to your inbox from here on out.

Which leads us to the highlights for this week's winner...

• Despite a weekend of nasty festival weather, DoTheBay was still able to reap the benefits of their partnership with Treasure Island for their highest week of traffic in over 2 months and 153% YoY traffic growth. As is the case with the upper echelon of festival partnerships, DTB benefited primarily from referral traffic from the Treasure Island official site pointing to their Night Shows page. In the week leading up to the fest, TIMF sent over 10K sessions (more than a third of DTB's total weekly traffic), compared to sending only 4K last year.
   
• However, at the risk of burying the lede, what made this year's partnership with TIMF extra impressive was that DTB was able to integrate them into the app, allowing the festival to promote the DoStuff app as the official festival app. The result? Over 2.5K new downloads in the week prior to the fest! 9K people clicked on the dedicated link to download the app, with a little over 400 of those coming from this email DTB sent out. The vast majority though came from the direct link on Treasure Island's homepage. And those stats don't even count the huge uptick of people going to the app store and searching for the DoStuff app during TIMF. 

Major kudos to DTB for landing the largest fest in the app partner to date, building upon similar previous successes of festivals in the app.

Got more ideas for product features that would help grow our audience? We've got a place for that. In the meantime, check out your last several weeks of updated stats to see how you fared: