With just one week (?!) before summit, we'll dive in for a couple of winners before we see all of you in Austin for a veritable share-a-palooza of audience wins + best practices.

In the meantime, this week's standout metros...

• doNYC: Yesterday marked the 100th daily email doNYC has sent out since making the switch. Last week also saw them send out a campaign in the top 10 of CTR and with the 9th most clicked link of any daily email they've sent so far. That particular email was this one, and the link was of course this last chance to win Amy Schumer tickets. What were the other 8 content pieces that received more clicks? In order (with links to each email):

1. Gov Ball Giveaway - 4,760 clicks
2. Panorama VIP Giveaway - 4,473 clicks
3. Panorama GA Giveaway - 4,132 clicks
4. Lolla Flyaway - 4,087 clicks
5. JD General Store RSVP - 3,795 clicks
6. Coffee Fest Giveaway - 3,561 clicks
7. Roots Picnic Giveaway - 3,539 clicks
8. Roots Picnic Lineup Announce - 3,212 clicks
9. Amy Schumer Giveaway - 3,108 clicks
   
   A few things that stand out immediately - 6 of the top 8 are festival giveaways, with an RSVP and fest announce as the other two (sound familiar?). Amy Schumer takes the top spot as highest non-fest giveaway. But really, all of this points to the importance of keeping tabs on what content is driving engagement.
   
   Easiest way to do that? 1) Take <5 minutes every morning to look at the link click report of the daily email you sent 2 days prior 2) Check in periodically with the various tabs of the Email Content Leaderboard to see what content is performing best across the network and 3) reach out to us! Do604 sends over their daily emails for review often times a day in advance for feedback, and we're happy to give it. These are that important. Do it right and you'll unlock the 87% YoY growth that doNYC saw last week.

• Do503: Continuing with today's theme of the importance of knowing which content performs on which channel - Do503 had their highest week of traffic of all time last week thanks to their chronicling of the Portland dating scene pinballing around Facebook. This led to 14K sessions over the course of 3 days, 81% of which came through Facebook. If you're wondering, you can post the same content in your newsletter and get only ~200 sessions, or 1% of that total traffic, beaten out by the 300 sessions that came from Reddit. Once again, it's all about knowing which content is suited best for which channel. 

We've got lots of time slated for email strategy + successful content examples for the summit, so we'll leave it there for now.

Want to submit any ideas for product features or tests you think could drive audience? Drop it in the project and I'll give you a special shout out at Summit. And as always, freshly updated stats await: