Last week was a particularly strong week for the network, as it was the first time we crossed 375K site sessions outside of SX weeks. In honor of that, we'll take a quick look at all 6 metros (and 1 bonus Winner!) that had double the traffic of the previous year:

• Do314: This makes it two weeks in a row that St. Louis has blown past their previous weekly records. And while last week was all about social love on their patios list, this week they benefited from a wave of people searching for information about the city's first black rodeo. Do314 stood on top of the search results and lassoed in a cool 1.4K sessions on that page alone. Another example of the organic search sweet spot of listing large events that haven't been around for awhile, since the search volume/interest will be high, and there's a good chance the competition will be relatively low. All in all, Do314 was up 148% compared to last year's traffic.
   
• Do503: Continuing in the grand tradition of metros branding their calendar dates, Portland kicked off their inaugural 5.03 week festivities. The biggest draw was their (un)Official Birthday Bash which featured music curated by What The Festival and booze from a local distillery, all free with RSVP. That event alone drove over 100 new users for them, and combined with the rest of the week's buzz, drove them to 281% YoY traffic. Now it's up to Do512 to keep the tradition going, and then Do604...if Canada didn't list their dates all backassward and write out June 4th as "04/6" :)
   
• Do604: Speaking of 604, they had a hell of a week themselves thanks to the popularity of yet another "play the fest" contest on social. This time it was the Play Motion Notion Mix Contest, which was promoted directly by the fest and then pinged around Facebook as the contestants promoted their submissions. When it was all over and done, 3.4K people viewed the page from social. Consequently Do604 had their highest week of traffic in over 9 months, and hit a sweet 230% YoY growth.
   
• Do615: Capitalizing on the always popular opportunity to break a secret show (or in this case, "secret-ish" show), Nasvhille unveiled Paramore's show announcement on Facebook to the tune of 50+ shares and a certain metro employee's unending anguish. Also popular in their email, where secret shows traditionally play equally well, this event alone received 15% of their traffic last week and propelled them on to 124% YoY growth.
   
• Do617: Boston continues to follow in the "Mo Giveaways, Mo Traffic" credo with Janet Jackson, Harry Styles, Halsley, and Die Antwoord leading the pack. All of which were promoted in the first content blocks of their emails, with the exception of the Harry Styles giveaway. That one blew up thanks to a wave of user giveaway referrals from a presumable army of tween fans. Together, Boston earned themselves a spicy 129% YoY growth.
   
• Do512: Bonus metro! Sure, Do512 didn't hit double YoY growth, but that would be pretty dang tricky given their historical performance. BUT they did do something badass and 100% replicable in other markets. Check out the this lineup promo action in the form of their Guess Who's Playing ACL contest. Over 14K people visited that page, making it their second most popular non-evergreen content post-SX. People dug it in email and on social, and helped Do512 break 100K weekly sessions twice in a row. And in the words of Jamie - "This idea stemmed from C3 wanting to put more promotion around their lineup announcement. After the lineup is announced at 6am and before tickets go on sale at 10am we'll pick our winners. It was pretty easy, we got paid, and it's getting a ton of traffic. "

Follow Jamie's lead and devote this week to things that fall in the category of "It was easy, we got paid, tons of traffic." Got ideas? We're here to help. And in the meantime, the stats march on: