Tuesday, May 16, 2017

How You (and the network) Did Last Week - 5/16/17

Winner of the Week: HazTJ!


Last week, Tijuana was the beneficiary of the phenomenon of Maluma and his 22M followers. For comparison's sake, that makes him the 60th most followed artist on Facebook, with 3X as many likes as say...Kendrick Lamar. DAMN. That was enough to vault HazTJ into the top 6 metros by traffic last week; full details below:
  • HazTJ had been promoting the show for the past month on Facebook, with it ranking as some of their most popular social content from March until nowThat alone was good enough for hundreds of engagements on social and 1K+ users visiting the event page directly from social.
     
  • However, far outpacing social performance was the organic traffic to that page. Anybody that searched some combination of "Maluma" and "Tijuana" saw HazTJ in the #1 spot on the results page. And the volume of that search traffic? More than 38,000 people ended up on that event page after Googling the concert info.
     
  • Thanks to that influx of traffic, HazTJ had 8,361 BUY link clicks last week, 3K more than the second closest market. Even cooler, the number of people registering for HazTJ via the scrollbox prompt climbed from around 50/week at the start of the event's life to around 200/week at the peak of Maluma traffic
Similar to last week's Do314 winner, HazTJ's content stood at the crossroads of high search volume and low competition, and magic happened. Unfortunately, Maluma isn't making a stop at all of our metros, but it does again illustrate the importance of comprehensive content of all the important events going on in your city.

We'll be exploring ways this year where we can improve all of our content's positioning in organic search, but in the meantime, check out last week's newly updated stats below:

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Tuesday, May 16, 2017

How You (and the network) Did Last Week - 5/16/17

Winner of the Week: HazTJ!


Last week, Tijuana was the beneficiary of the phenomenon of Maluma and his 22M followers. For comparison's sake, that makes him the 60th most followed artist on Facebook, with 3X as many likes as say...Kendrick Lamar. DAMN. That was enough to vault HazTJ into the top 6 metros by traffic last week; full details below:
  • HazTJ had been promoting the show for the past month on Facebook, with it ranking as some of their most popular social content from March until nowThat alone was good enough for hundreds of engagements on social and 1K+ users visiting the event page directly from social.
     
  • However, far outpacing social performance was the organic traffic to that page. Anybody that searched some combination of "Maluma" and "Tijuana" saw HazTJ in the #1 spot on the results page. And the volume of that search traffic? More than 38,000 people ended up on that event page after Googling the concert info.
     
  • Thanks to that influx of traffic, HazTJ had 8,361 BUY link clicks last week, 3K more than the second closest market. Even cooler, the number of people registering for HazTJ via the scrollbox prompt climbed from around 50/week at the start of the event's life to around 200/week at the peak of Maluma traffic
Similar to last week's Do314 winner, HazTJ's content stood at the crossroads of high search volume and low competition, and magic happened. Unfortunately, Maluma isn't making a stop at all of our metros, but it does again illustrate the importance of comprehensive content of all the important events going on in your city.

We'll be exploring ways this year where we can improve all of our content's positioning in organic search, but in the meantime, check out last week's newly updated stats below:

No comments:

Post a Comment

Thoughts to share? DO!